Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Too Many Lawyers goes beyond the headlines about laws and court cases to tell listeners what developments in the law really mean, and how the stories impact real people. The hosts are each lawyers and legal analysts, but beyond that couldn’t be more different. One, Royal Oakes, is a libertarian, baby boomer and dad, who’s been offering analysis on network radio and television for decades; the other, Connor Oakes, is a progressive millennial and son of Royal Oakes, who offers a fresh take on the legal world. TML knows what podcast listeners want to hear about, and delivers – subjects include:--- Should America embrace Pete Buttigieg’s view, legalization of every drug, from grass, to meth, to heroin?--- Should the feds be bumping the tobacco purchase age to 21?--- Can we trust Twitter and Facebook to censor political opinions?--- Your devices are spying on you – should you go through life not trusting Alexa?--- The gig economy – do laws saying everybody with a side hustle is an “employee” help, or hurt?--- Should colleges be dumping SAT and ACT tests as a tool to fight discrimination? --- How can governments regulate “ghost guns” made by 3-D printers?--- Is facial recognition just another tool like fingerprints, or does it spell the end of privacy?--- Should Amazon face lawsuits for sales of unsafe products, when they just collect a slice as middleperson?
Too Many Lawyers goes beyond the headlines about laws and court cases to tell listeners what developments in the law really mean, and how the stories impact real people. The hosts are each lawyers and legal analysts, but beyond that couldn’t be more different. One, Royal Oakes, is a libertarian, baby boomer and dad, who’s been offering analysis on network radio and television for decades; the other, Connor Oakes, is a progressive millennial and son of Royal Oakes, who offers a fresh take on the legal world. TML knows what podcast listeners want to hear about, and delivers – subjects include:--- Should America embrace Pete Buttigieg’s view, legalization of every drug, from grass, to meth, to heroin?--- Should the feds be bumping the tobacco purchase age to 21?--- Can we trust Twitter and Facebook to censor political opinions?--- Your devices are spying on you – should you go through life not trusting Alexa?--- The gig economy – do laws saying everybody with a side hustle is an “employee” help, or hurt?--- Should colleges be dumping SAT and ACT tests as a tool to fight discrimination? --- How can governments regulate “ghost guns” made by 3-D printers?--- Is facial recognition just another tool like fingerprints, or does it spell the end of privacy?--- Should Amazon face lawsuits for sales of unsafe products, when they just collect a slice as middleperson?
The “trial of the century” resulted in “the worst jury verdict of the century.” How did it happen? What better source to consult than Marcia Clark, the lead prosecutor. Why did a downtown LA jury vote for OJ? And, did the DA’s office blow the case by insisting that the trial be held in downtown LA, instead of a courthouse in West LA, where the crime occurred? Clark’s answers may shock you.…
This year is the 30th anniversary of the not guilty verdict in O.J. Simpson’s murder case. How did a guy facing overwhelming evidence of guilt beat the rap? In this report you’ll learn how the Los Angeles County DA had a sure win if he’d just chosen to try the case in West Los Angeles, where the crime occurred. Instead, overconfidence and a desire for a conviction by a diverse jury led the DA to commit a colossal blunder.…
Are we in for the ultimate in irony? Biden pardons himself, after Dems blasted a presidential self-pardon as illegal? And if he DOESN’T pardon himself and Trump’s DOJ indicts him, he relies on SCOTUS’ “presidential immunity” decision, after Dems blasted it as wrong-headed? Plus, Canada as our 51st state is a stretch – but maybe Denmark wants to unload Greenland. Looks like we’d need to pay a cool $1 trillion. That’d buy a lot of pastries.…
Gloria Allread is back, and – shocker – she’s angry! Her client was bounced off a Delta flight for trying to soar braless. Gloria’s got us thinking: Why are guys the only ones can stroll around topless in public? San Francisco has experimented with dropping its anti-nudity ordinance – should we give that a try? Or should we just face facts, our society considers women’s breasts to be sex objects – manboobs, not so much.…
Just when we thought toxic partisanship couldn’t get any worse, we have an epidemic of people saying, “Yes, but . . . .” Yes, executing business executives is bad, BUT my goodness folks are frustrated over the handling of health insurance claims. Really? How about no ifs, ands or buts: Murder is inexcusable. Maybe we all agree on that, full stop. Then, pick another day to talk about how to reform the health care system.…
Who doesn’t have compassion for Joe Biden – he loses one son to cancer, then almost loses another one to addiction and prison. But a TEN-YEAR PARDON, the start of which was 90 days before Hunter joined the Burisma board? And, does this guarantee Trump will pardon all 645 people sentenced for January 6 crimes?…
It’s the season for happy criminal defendants! Jussie Smollett’s conviction was tossed because prosecutors failed to honor deal. Jack Smith threw in the towel on TrumpLaw. And the Menendez Brothers hope they’ll be walking free in January.
Hey they’ve got seven weeks before the GOP takes over the White House and the Senate. Dems are saying we can do this – Sotomayor quits, Biden nominates a replacement, and the Dem-controlled Senate installs her before January. One possible catch: SHE MAY NOT BE READY TO RETIRE. Biden’s likely response: Uh, you do remember Ruth Bader Ginsburg, right? DO YOU WANT THE CONSERVATIVES TO HAVE A 7-2 MAJORITY??…
On November 26 Donald Trump has a date with destiny – he’s due in the Stormy Daniels hush money courtroom to hear his sentence, following his conviction by a jury of 34 felony counts. Does his election win protect him from incarceration? And, why did Kamala lose? I’ll tell you about the two big blunders that doomed her campaign.…
People assume that a Trump win means dismissal of the federal criminal cases pending against him. But, not so fast! When prosecutors agreed to drop charges against General Michael Flynn, the judge said no! Yes, judges may bring in new prosecutors to keep fighting, if the think “justice” or “public interest” requires it.…
—- Is Elon Musk in legal trouble for giving away $1 million a day to boost voter registration? If so, does Taylor Swift’s Kamala endorsement cross the line as well? —- Is Biden’s DOJ going after Musk proof the legal system is being weaponized for political reasons? —- Was SCOTUS’ ruling giving Trump immunity an overreaction to the concerns about weaponization?…
Yes, the Menendez brothers were sentenced to life without parole for shot gunning their parents. But their new lawyer Mark Geragos wants them released, saying he hopse to host them at Thanksgiving dinner next month. There’s yet another lawsuit against a baker who refuses to create a cake he disapproves of. The latest entry? The customer wants a birthday cake with an image of Satan, smoking a joint. And, does America have an incarceration problem? Well yeah, we only solve 50% of violent crimes. So maybe instead of “abolishing” prison, we should be doubling our prison budget.…
What would you pay to pick the brain of a presidential speechwriter who spent countless hours with two of the most consequential leaders of the 20th century, Reagan and Nixon. Well good news, it’s FREE. This week’s episode of Too Many Lawyers features my interview of Ken Khachigian, author of “Behind Closed Doors: In the Room with Reagan and Nixon.…
It was a very bad week for rapper Sean “Diddy” Combs – indicted on sex trafficking charges, and denied bail -- he'll be locked up for a year or more awaiting trial. The judge may have worried Diddy would ride his Gulfstream to Switzerland, and become Roman Polanski's roommate. And, is TikTok about to lose a court battle, meaning it’ll be kicked out of America?…
A high school class takes a field trip to court, and little Cindy winds up in cuffs and a jump suit – seems she talked back to the judge when he scolded her for dozing off. Will his honor be looking for a job as a bailiff? Plus: --- Should cops be allowed to use AI to write their police reports – even though, sometimes, Chat GPT hallucinates? --- And, how cranky are the Dems, now that a judge has kicked Trump's Stormy sentencing date to Thanksgiving?. So much for Kamala's ads announcing, "My opponent's a convicted felon – AND HE'S BEEN SENTENCED TO TIME IN THE BIG HOUSE."…
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