Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
Step right up, and enter the Advertising Hot Seat! This is the podcast for marketers and advertisers who crave raw, unfiltered advice, strategies, and insights from the trenches of the advertising world. Our host, Jeromy Sonne, CEO of Daypart.ai, brings his decades of experience, wit, and candor to tackle the hottest topics and controversies in the industry. Whether you're a seasoned pro or just starting, the Advertising Hot Seat will ignite your passion, sharpen your skills, and give you the edge you need to dominate the game. Subscribe now and don't miss a single scorching episode!
Step right up, and enter the Advertising Hot Seat! This is the podcast for marketers and advertisers who crave raw, unfiltered advice, strategies, and insights from the trenches of the advertising world. Our host, Jeromy Sonne, CEO of Daypart.ai, brings his decades of experience, wit, and candor to tackle the hottest topics and controversies in the industry. Whether you're a seasoned pro or just starting, the Advertising Hot Seat will ignite your passion, sharpen your skills, and give you the edge you need to dominate the game. Subscribe now and don't miss a single scorching episode!
Episode Notes A/B testing sparks some spicy debate among marketers. Is it the secret sauce or a weak sauce waste of time? In this ep, we've got quite the cage match lined up for you! In one corner we've got Bogdan, the head of marketing at Daypart.ai and He's got a "visceral reaction" against AB testing. With too little traffic and impatience, he thinks it often goes nowhere . In the other corner is Nick, VP of Digital at The Digital Ring. He's a hardcore testing stan who swears even tiny gains add up over time. They're gonna duke it out over whether you need big traffic and perfect patience to make testing work. Do quick changes just waste budgets? And are platforms like Facebook running shady "black box" experiments on the sly? Whose perspective do you vibe with more? Find out as we explore the gritty pros, cons, nuances and best practices around A/B testing. Whether you're a Stan or hater, you'll come away with a more balanced view. Now let's get ready to rumble! 🥊 This podcast is powered by Pinecast .…
Episode Notes In this episode, we delve into the contentious topic within digital marketing - bid caps versus cost caps, focusing primarily on Meta. Whether in the context of conversion optimization, distinct channel strategies, or understanding the importance of marginal cost control, the debate is fierce and full of passion. Our host illuminates the topic further from a unique perspective – his experience with executing omni channel campaigns involving numerous media outlets. By extending the dialogue to include aspects like geographical lift and the dynamic allocation of budget across channels, he encourages experimentations and questions digital marketing orthodoxy. Join us as we explore how testing bid caps can strategically benefit larger brands running omni channel campaigns. Whether you're a seasoned marketer or a curious learner, this episode will challenge conventional thinking and open doors to new possibilities. This podcast is powered by Pinecast .…
Join us in the latest episode of "Hot Seat" as Andrew Gluck and Barry Hott get real about letting Facebook go YOLO with your ads. Is it the future, or should we stick with the tried-and-true methods of segmentation and funnel stages? These two advertising pros aren't holding back, and neither are their bathrobes and hot tubs (you'll get it when you listen). So grab a seat (preferably a hot one) and tune in for a lively debate, some friendly banter, and insights that'll make you rethink your next ad campaign. Don't miss the fun – it's one heated discussion you won't want to miss! This podcast is powered by Pinecast .…
Episode Notes Notes go hreHold onto your hats, folks! In this sizzling episode of Advertising Hot Seat, our host Jeromy Sonne, CEO of Daypart.AI , dives into the steaming waters of ML Overfit. With a no-nonsense approach, Jeromy breaks down the enigma of overfitting in machine learning algorithms and what it means for advertisers like you. Explore the dangers of overfitting, the reasons why it matters, and how savvy marketers can avoid it to optimize their campaigns for success. So, sit back, grab a cold drink, and get ready for the heat – the Advertising Hot Seat is about to get scorching! This podcast is powered by Pinecast .…
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