Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
How can we experience peace and freedom in these times? Join Michael Mackintosh and Shireen Chada, world-renowned spiritual mentors and meditation teachers for an awakening podcast to recharge the battery of your soul and experience higher consciousness. The Spiritual Recharge Podcast includes meditations to connect you with the Divine, transformative talks to expand your awareness, and Q&A sessions to bring clarity to your deepest spiritual questions. Discover the Ancient Spiritual Secrets Course for free here: https://spiritualtravelers.org/
How can we experience peace and freedom in these times? Join Michael Mackintosh and Shireen Chada, world-renowned spiritual mentors and meditation teachers for an awakening podcast to recharge the battery of your soul and experience higher consciousness. The Spiritual Recharge Podcast includes meditations to connect you with the Divine, transformative talks to expand your awareness, and Q&A sessions to bring clarity to your deepest spiritual questions. Discover the Ancient Spiritual Secrets Course for free here: https://spiritualtravelers.org/
The Art of Not Getting Upset is about discovering the power of your inner world and learning to stay grounded, no matter what life throws your way. Upsets happen, but how you respond to them is a choice. When you understand this, you can begin to break free from automatic reactions and choose peace over frustration. By practicing self-awareness, understanding spiritual laws, and recognizing your ability to magnify or minimize situations, you can transform your emotional landscape. Imagine facing difficulties with calm, choosing not to let small irritations disturb your day, and cultivating an unshakable inner stillness. This mindset isn’t about suppressing emotions — it’s about seeing life’s events from a higher perspective and deciding what deserves your energy. When you master this art, you unlock the freedom to live with clarity, patience, and contentment, no matter the circumstances.…
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Spiritual Sense (Spiritual Recharge) How to stay awake and become your higher self
In challenging times, maintaining inner peace can feel like an uphill battle. But the truth is, real peace isn’t about controlling the outside world—it’s about mastering your inner state. When you detach from negativity, limit your exposure to stress, and focus on what truly matters, you create a foundation of calm that remains unshaken, no matter what happens around you. Cultivating mindfulness, practicing gratitude, and setting boundaries with toxic influences can help you navigate even the toughest situations with grace and clarity. Remember, true strength comes from a peaceful mind. ✨ #InnerPeace #StayCalm #MindsetMatters #PeacefulMind #SpiritualGrowth #EmotionalResilience #PositiveVibes #SelfMastery #LetGoAndFlow #StayCentered…
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Spiritual Sense (Spiritual Recharge) How to stay awake and become your higher self
Ever feel like no matter how much you sleep, you still wake up tired? True refreshment goes beyond just resting your body—it’s about renewing your mind and soul. Learn how to recharge deeply with proven techniques like wakeful rest, mindful breathing, and mental clarity exercises. These methods help you release tension, reset your energy, and feel truly revitalized—without relying on caffeine or excessive sleep. Whether you're dealing with stress, burnout, or mental fatigue, these simple yet powerful practices will help you feel deeply refreshed and ready to take on life with clarity and vitality. #DeepRefresh #WakefulRest #MindfulRecovery #EnergyRenewal #MentalClarity #InnerPeace #StressRelief #RelaxAndRecharge #SelfCareRoutine #MindsetReset #TotalWellness #HolisticHealing…
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Spiritual Sense (Spiritual Recharge) How to stay awake and become your higher self
Unlock the secrets to stepping into your full potential and claiming your rightful place of influence. In "How to Position Yourself for Maximum Power," you’ll discover strategies to elevate your mindset, master your environment, and build unshakable confidence. Whether you're aiming for personal growth, professional success, or spiritual alignment, this guide reveals actionable steps to align your energy and focus with your highest goals. Learn how to take charge of your life, leverage your strengths, and radiate power effortlessly. It's time to rise and lead with purpose! Would you like me to tweak this for a specific audience or platform?…
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Spiritual Sense (Spiritual Recharge) How to stay awake and become your higher self
What if the secret to attracting abundance wasn’t about chasing money directly? In this thought-provoking video, we explore the surprising truth about wealth and fulfillment. When your desire shifts toward giving love, adding value, and contributing meaningfully, everything begins to feel different—and the rewards often come in unexpected ways. Money operates in a unique way: you can’t simply take it unless you resort to extreme measures (and let’s be real, robbing a bank isn’t the best plan). Instead, true financial independence emerges as a byproduct of your focus and intentions. We also dive into an eye-opening psychological study that supports this perspective, revealing how effort and rewards are not always directly linked. And here’s a fascinating analogy: imagine a planet where financial independence exists alongside simple pleasures like showers. What can this teach us about how we approach success and fulfillment in our own lives? ✨ Tune in to discover how your mindset and actions can transform your relationship with abundance.…
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Spiritual Sense (Spiritual Recharge) How to stay awake and become your higher self
Life is a game, and you are the avatar—a spiritual being experiencing this world through your unique character. From this perspective, every challenge is a mission, every success is a reward, and every moment is an opportunity to level up. Your soul chose this journey to grow, learn, and explore. When you see life as a game, you realize the power you hold to shape your experience. Your thoughts are your controls, your choices are your strategies, and your mindset is the key to unlocking the next level. Are you ready to embrace your role as the player and live with purpose, joy, and mastery? Life is more fun when you remember it’s all part of the adventure. ✨…
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Spiritual Sense (Spiritual Recharge) How to stay awake and become your higher self
Your mind is the most powerful tool you have, shaping the way you experience life every single day. But sometimes, old patterns, limiting beliefs, and negative thoughts can weigh us down, robbing us of the joy and peace we truly deserve. The good news? You can reprogram your mind to work for you, not against you! In this video, we’ll explore how to overcome the thoughts that hurt you and replace them with empowering positive ones. By shifting your mindset and letting go of mental habits that no longer serve you, you’ll unlock a life filled with joy, clarity, and purpose. Don’t let negativity control your story—take charge of your mind and step into the happiness you’re meant to have!…
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Spiritual Sense (Spiritual Recharge) How to stay awake and become your higher self
Discover how your mind shapes your reality in ways you may never have imagined. In this video, we dive into the fascinating connection between your thoughts, beliefs, and the world around you. Learn how to harness the power of your mindset to create the life you truly desire. From the science of perception to practical tips for positive change, this is your guide to transforming your inner world and seeing the results in your outer world.…
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Spiritual Sense (Spiritual Recharge) How to stay awake and become your higher self
No one controls your emotions but you. It might feel like the world around you, the people in your life, or challenging situations dictate how you feel—but that’s an illusion. Your emotions come from within, shaped by how you perceive and respond to experiences. The power to change your feelings lies entirely in your hands. When you take ownership of your emotions, you reclaim your peace and freedom. No one can make you angry, upset, or discouraged without your permission. By shifting your mindset, practicing self-awareness, and responding thoughtfully instead of reacting impulsively, you can navigate life with confidence and calm. Remember, you are not a victim of circumstances—you are the creator of your emotional state. Start today. Choose to feel empowered, joyful, and in control. Your emotions are your superpower.…
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Spiritual Sense (Spiritual Recharge) How to stay awake and become your higher self
Life can sometimes feel overwhelming, tedious, and full of resistance. But what if there was a way to shift your mindset and make even the most challenging moments fun and easy? In this episode, spiritual teachers Michael McIntosh and Sister Shireen share personal stories and insights on transforming stress and resistance into peace and joy. Discover practical tools and wisdom to embrace life's challenges with a light heart, no matter what comes your way. #FunAndEasy #MindsetShift #SpiritualGrowth #OvercomingStress #InnerPeace #LifeHacks #Mindfulness #ConsciousLiving #SelfImprovement #SpiritualJourney…
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Spiritual Sense (Spiritual Recharge) How to stay awake and become your higher self
True success isn’t just about what you accomplish or the milestones you hit—it’s about who you’re becoming in the process. Are you growing into the person you aspire to be? Or are you caught in the endless chase for external achievements, leaving behind the essence of who you truly are? In this thought-provoking exploration, we uncover the deeper meaning of success and fulfillment. Learn how shifting your focus from "What am I achieving?" to "Who am I becoming?" can transform your mindset, bring lasting happiness, and help you align with your higher purpose. It's time to redefine success—not by what you have, but by who you are.…
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Spiritual Sense (Spiritual Recharge) How to stay awake and become your higher self
True contentment doesn’t come from chasing what you don’t have—it comes from appreciating how far you’ve already come. By measuring backward instead of forward, you can focus on the progress you’ve made, the challenges you’ve overcome, and the growth you’ve achieved. This simple yet powerful mindset shift allows you to break free from constant comparison and dissatisfaction. Instead of always striving for the next thing, pause and reflect on the journey behind you. It’s in these moments of gratitude and self-awareness that lasting happiness is found. Discover how this perspective can transform your life and bring you deeper contentment.…
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Spiritual Sense (Spiritual Recharge) How to stay awake and become your higher self
Unlock the power of the mind-brain connection to create a stress-free, harmonious life. Explore the science behind mindfulness, neuroplasticity, and mental clarity with practical techniques to reduce stress and achieve inner peace. Discover how your thoughts shape your reality and empower yourself to live with purpose and balance. #MindBrainConnection #StressFreeLiving #Mindfulness #InnerPeace #MentalClarity #Neuroplasticity #SelfEmpowerment #MindfulLiving #StressRelief #PersonalGrowth…
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Spiritual Sense (Spiritual Recharge) How to stay awake and become your higher self
Are you feeling stuck in a mental haze? Discover practical strategies to overcome brain fog and mental burnout in this powerful guide. Learn how to restore clarity, boost focus, and reclaim your productivity. Say goodbye to overwhelm and hello to a sharper, more vibrant mind. ✨ #BrainFog #MentalClarity #OvercomeBurnout #BoostFocus #ProductivityTips #MindsetMatters #MentalHealthAwareness #ClearThinking #SelfCareTips #ReclaimYourMind…
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Spiritual Sense (Spiritual Recharge) How to stay awake and become your higher self
Discover the hidden strength within you to make a real impact in the world. In this video, we explore the profound connection between personal power and social change—how understanding and embracing your inner potential can lead to responsible, positive action. Spirituality and politics aren't as separate as they may seem; by tapping into your true self, you can influence not only your own life but also the collective journey of society. Learn how taking responsibility for your thoughts, emotions, and actions can shape a better world for everyone.…
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