The Expert's Roadmap podcast

28:18

JJ Reynolds ( @jjreynoldsjr ) is the Founder of Vision Labs, an agency that helps businesses leverage data to succeed in competitive markets. In this episode, Bobby talks with JJ about the importance of asking the right questions to gain actionable insights from your data and make smarter decisions. JJ dives into optimizing the customer journey and using data-driven strategies to achieve sustainable growth.…

The Expert's Roadmap

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Tina Forsyth — Building a Flexible Business, Delegating Like a Pro, and Extending Your Impact by Certifying Others (#17) 31:50

43 weeks ago31:50

31:50

Tina Forsyth ( @tinaforsyth8 ) is the Founder of the International Association of Online Business Managers. In this episode, Bobby talks with Tina about her journey from helping manage online businesses to creating the #1 certification program for OBMs, and to now helping businesses create their own certification programs. Tina dives into the nuances of creating a flexible business that adapts to your personal life. Plus, we explore the pitfalls of defaulting to an "ostrich" or "control freak" mindset and the value of establishing clear measures of success when building a team that can operate independently.…

The Expert's Roadmap

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Holly Chantal — High-Ticket Sales, Crafting Irresistible Messaging, and Pre-Selling Clients Effortlessly (#16) 31:16

45 weeks ago31:16

31:16

Holly Chantal ( @hollychantal ) is a messaging strategist who helps coaches and service providers leverage the power of messaging to attract more qualified leads and sell high-ticket offers. In this episode, Bobby talks with Holly about how she crafts irresistible messaging that captivates and pre-sells your ideal clients. You'll learn how to eliminate the need for hard selling by demonstrating your expertise through powerful paradigm shifts. Holly also shares her proven approach to scaling your brand voice across your team so you don’t have to write all the copy yourself.…

The Expert's Roadmap

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Josh Ubaldi — Cracking the Cold Traffic Code, Leveraging Psychological Triggers, and Aligning Marketing with Your Audience’s True Desires (#15) 36:38

48 weeks ago36:38

36:38

Josh Ubaldi ( @joshubaldi ) is the Founder of Golden Ring Marketing, which helps Course Creators and Coaches finally get Facebook ads to work for them. In this episode, Bobby talks with Josh about his proven approach to crafting Facebook ads that consistently drive results. Josh shares how to align your marketing with what your audience truly desires, navigate the complexities of Facebook advertising, craft compelling customer journeys, and leverage psychological triggers to boost engagement. This episode is packed with actionable advice for established business owners and marketers looking to refine their advertising strategies and scale their operations effectively.…

The Expert's Roadmap

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Amanda Bauer-Frisch — Turning an Etsy Hobby Into a Multi-Brand Empire, Crafting an Enduring Legacy, and Lessons from Acquisitions (#14) 25:38

51 weeks ago25:38

25:38

Amanda Bauer-Frisch ( @small_legacies ) is the Founder of Enduring Legacy Co and Small Legacies, which provides high-quality learning tools for kids to help build happy memories through simple learning moments. In this episode, Bobby talks with Amanda about how her mission to honor her late husband's passion for financial literacy with handcrafted wooden piggybanks transformed into a thriving Etsy business and has now grown into multiple successful brands. Amanda highlights the importance of having a product that resonates with customers, embracing failures as learning opportunities, and what she’s learned from the challenges of acquiring companies.…

The Expert's Roadmap

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Dania Valladares — Strategic Networking, Building a Rock-Solid Reputation, and Becoming Influential in Competitive Markets (#13) 27:44

1 year ago27:44

27:44

Dania Valladares ( @coachpalsapp ) is the Founder of CoachPals, a platform for health & wellness professionals to connect and collaborate. In this episode, Bobby talks with Dania about her LEGO-building approach to strategic networking, becoming influential in competitive markets, and why it’s so important to embrace collaboration as a key to success. She also provides actionable tips on how to use networking platforms to cultivate meaningful connections, showcase your skills and achievements, and grow your business. Dania also discusses how she’s using AI and blockchain technology to enhance security and decentralize certifications in the holistic wellness industry.…

The Expert's Roadmap

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Lola Dominguez — The Intersection of Art & Business, Selling the Story, and the Creative Process of a Marketer Turned Fashion Designer (#12) 25:36

1 year ago25:36

25:36

Lola Dominguez ( @lolajdominguez ) is the Founder and Chief Creative Officer of DOMIVIS, a fashion and lifestyle brand. In this episode, Bobby talks with Lola about her journey from behind-the-scenes digital marketer to becoming the face of an up-and-coming fashion brand. Lola shares her first-hand experience of launching at New York Fashion Week, her approach to engaging customers through storytelling, and the challenges of balancing creative expression with business needs.…

The Expert's Roadmap

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Shay Wheat — High-ROI Events, Scaling High-Ticket Sales, and the $1 Million Post-Event Profit Strategy (#11) 42:34

1 year ago42:34

42:34

Shay Wheat ( @shaywheat ) is a Certified Event Producer™ and Founder & CEO of Grace and Ease Productions, Inc, which helps entrepreneurs scale their businesses through events. In this episode, Bobby talks with Shay about how events fit into your overall marketing strategy and how to use events to scale your business and fill your high-ticket programs. Shay shares her comprehensive approach to hosting highly profitable events, from attracting the right audience to getting them to show up live to crafting a post-event strategy that maximizes profits.…

The Expert's Roadmap

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Milana Leshinsky — Simplifying Your Coaching Business, Growing with Groups, and the Magic of Playing a Bigger Game (#10) 34:28

1 year ago34:28

34:28

Milana Leshinsky ( @coachinggenie ) is the founder and CEO of Coaching Genie, a software company that helps coaches become the most organized coach on the planet. In this episode, Bobby talks with Milana about how she helps coaches deliver programs more easily at scale, attracting clients through virtual summits, and why you need to make a noise and play bigger in your business.…

The Expert's Roadmap

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Reneé Clair — Saving Time, Being More Productive, and Folding AI into Your Business Operations (#9) 24:25

1 year ago24:25

24:25

Reneé Clair ( @im_reneeclair ) is a productivity consultant who helps entrepreneurs lighten their workloads so they can have more time and energy and make more money. In this episode, Bobby talks with Reneé about her journey from an AI skeptic to embracing what it can do for entrepreneurs. Reneé shares specific examples of how business owners can use existing tools like ClickUp, ChatGPT, Perplexity, Copy.ai and more to systemize operations, analyze data, automate tasks, and be more productive.…

The Expert's Roadmap

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Jamie Cawthon — Lessons from Hollywood, Staying True to Your Message, and the Power of Creating Extraordinary Results for Your Clients (#8) 22:54

1 year ago22:54

22:54

Jamie Cawthon ( @jamiekcawthon ) is the COO and Executive Producer at The Institute for Woman-Centered Coaching, an online education company based on Dr. Claire Zammit’s work that equips women leaders to grow in their work with women. In this episode, Bobby talks with Jamie about how your messaging and positioning need to evolve when adding paid traffic to the mix. Jamie shares what she learned working on 21 Academy Award-nominated films and how that shaped her understanding of storytelling and marketing. And why it’s so important to remain true to your vision from the start.…

The Expert's Roadmap

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Maria Gavriel — Effective Delegation, Leading With Curiosity, and Creating Your 3-Day Work Week 30:11

2 years ago30:11

30:11

Maria Gavriel ( @mariagavriel_businesscoach ) is a leadership and business coach who helps business owners and leaders create more effective teams while freeing themselves to enjoy 4-day and even 3-day work weeks. In this episode, Bobby talks with Maria about her process for getting clear on your zone of genius and figuring out what you should keep on your plate or delegate. Maria shares how she helps leaders get curious and build better, more productive teams that turn their vision into reality without overwhelm or burnout.…

The Expert's Roadmap

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Therese Skelly — Nurturing True Partnerships, Authentic Marketing, and Doing the Inner Work 17:30

2 years ago17:30

17:30

Therese Skelly ( @thereseskelly ) is a former psychotherapist turned transformational business coach who helps high-achieving women create massive transformations. In this episode, Bobby talks with Therese about the importance of authenticity in marketing, doing the inner work necessary to unlock real growth in your business, and how Therese builds true partnerships with people who are delighted to promote you.…

The Expert's Roadmap

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Jane Garee — Embracing Vulnerability, Selling from the Heart, and Building a Location Independent Business (#5) 27:13

2 years ago27:13

27:13

Jane Garee ( @janegareeshowstoppingsales ) is a sales expert, experienced world traveler, and the founder of Showstopping Sales and Innoventurous . In this episode, Bobby speaks with Jane about how her journey from bottling up her emotions as a sales team leader, to embracing who she is and connecting with her audience through ‘appropriate vulnerability’ — and how it’s transformed her business in unexpected ways. They explore the sales lessons and frameworks that help Jane form deep, authentic connections with clients. Plus, they explore what it takes to build a seamless location-independent business and live your adventurous life now. Free Gift: Download Jane's Innoventurous Guide: Travel as Much as You Want Without Missing a Business Beat Show Notes: (01:00) - Introduction (02:45) - Real Life vs. Reel Life (05:00) - "Appropriate Vulnerability" (7:00) - Jane's Secrets to Engaging Social Media Content (8:40) - Good vs. Bad Social Media Content for Business (10:30) - Aligning Your Marketing With You (14:30) - How People Buy (17:15) - What It Takes To Be Location-Independent ( 20:00 ) - Why It's So Important to Know Yourself (23:30) - How Jane's Mission Has Evolved…

The Expert's Roadmap

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Kim Nishida — Tips for Running a Successful Launch, The Unique Challenges of Marketing Yourself, and a Simple Email That Stopped a Flood of Refunds (#4) 30:11

2 years ago30:11