Founder's Playbook podcast

#Entrepreneur #Business #Podcasting Education #Self-Improvement #Nelson Ferreira

27:52

We made it— 300 episodes of This Is Woman’s Work ! And we’re marking this milestone by giving you something that could seriously change the game in your business or career: the skill of pitching yourself effectively. Whether you’re dreaming of being a podcast guest, landing a speaking gig, signing a client, or just asking for what you want with confidence—you’re already pitching yourself, every day. But are you doing it well? In this milestone episode, Nicole breaks down exactly how to pitch yourself to be a podcast guest … and actually hear “yes.” With hundreds of pitches landing in her inbox each month, she shares what makes a guest stand out (or get deleted), the biggest mistakes people make, and why podcast guesting is still one of the most powerful ways to grow your reach, authority, and influence. In This Episode, We Cover: ✅ Why we all need to pitch ourselves—and how to do it without feeling gross ✅ The step-by-step process for landing guest spots on podcasts (and more) ✅ A breakdown of the 3 podcast levels: Practice, Peer, and A-List—and how to approach each ✅ The must-haves of a successful podcast pitch (including real examples) ✅ How to craft a pitch that gets read, gets remembered, and gets results Whether you’re new to pitching or want to level up your game, this episode gives you the exact strategy Nicole and her team use to land guest spots on dozens of podcasts every year. Because your voice deserves to be heard. And the world needs what only you can bring. 🎁 Get the FREE Podcast Pitch Checklist + Additional Information on your Practice Group, Peer Group, and A-List Group Strategies: https://nicolekalil.com/podcast 📥 Download The Podcast Pitch Checklist Here Related Podcast Episodes: Shameless and Strategic: How to Brag About Yourself with Tiffany Houser | 298 How To Write & Publish A Book with Michelle Savage | 279 How To Land Your TED Talk and Skyrocket Your Personal Brand with Ashley Stahl | 250 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

Founder's Playbook

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Founder’s Playbook is the ultimate guide for entrepreneurs looking to build their empires, become great leaders, and create a high-performance team. Hosted by Nelson, the founder and CEO of Vibez Creative, a 7-figure video podcast agency. This podcast dives into actionable strategies, hard-earned lessons, and the proven tactics behind the success of founders, CEO’s, experts, and entrepreneurs from various industries. Whether you’re just starting out or ready to take your business to the next level, Founder’s Playbook offers the insights you need to become an elite founder in the game of business and entrepreneurship.

54 episodes

Founder's Playbook

updated 14 days ago

Series home•Feed

54 episodes

#Entrepreneur #Business #Podcasting Education #Self-Improvement #Nelson Ferreira

All episodes

1
#053 - Inside the Legal Tax Loopholes the Rich Exploit 💰🕳️ 1:11:26

14 days ago1:11:26

1:11:26

In this episode of Founders Playbook, host Nelson speaks with Justin Mastores, elite business advisor and Managing Director of Rees Group. They unpack common tax misconceptions among entrepreneurs, the dangers of DIY tax management, and the essentials of deductions and self-managed funds. Justin shares legal, effective strategies to reduce tax liabilities—making this a must-listen for business owners aiming to stay compliant and financially savvy. Follow Nelson: https://www.instagram.com/creatornelson Work with Justin Mastores: https://www.instagram.com/justinmastores/ Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcast Timestamps: 00:00:00 - Introduction 00:01:27 - Common Tax Mistakes by Business Owners 00:02:19 - Importance of Professional Advice 00:03:19 - Transitioning from Sole Trader to Company 00:04:40 - The Role of Accounting Software 00:06:01 - Differences in Tax Strategies for Business Sizes 00:07:37 - Legal Ways for Business Owners to Reduce Tax 00:08:50 - Importance of Business Structure for Tax Savings 00:09:59 - Common Tax Deductions: Travel Expenses 00:10:11 - Tax Deductibility of Travel Expenses 00:34:06 - Property Investment and Tax Strategies 00:36:09 - Company Structures for Tax Minimization 00:39:07 - Trusts vs. Companies: Which to Choose? 00:41:12 - Asset Protection through Trusts 00:42:17 - Buying Assets through Company or Trust 00:44:30 - Transferring Assets Between Company and Trust…

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How To Steal Your Competitors Customers! 💥🌐 25:59

26 days ago25:59

25:59

In this episode, I reveal legal and often free strategies to attract your competitors’ customers in any niche. Inspired by the host’s experience during a local cyclone, we explore how media-driven fear influences consumer behavior. While many businesses shut down due to sensationalized news, the host stayed consistent, gaining a competitive edge. Tune in to learn how to leverage market shifts and customer psychology to outmaneuver your competition. Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcast Timestamps: 00:00:00 - Introduction 00:00:21 - Context: Cyclone Experience 00:01:15 - Coffee Shop Story: Opportunity in Adversity 00:03:02 - Lesson 1: Show Up Consistently 00:07:08 - Lesson 2: Build a Better Product 00:09:04 - Lesson 3: Make Decisions Based on Data 00:15:26 - Lesson 4: Provide a Better Experience 00:19:00 - Lesson 5: Identify and Exploit Competitors' Weaknesses…

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#052 - He Built An 9 Figure Business (And Started at 45 Years Old!) 1:13:08

28 days ago1:13:08

1:13:08

In this episode of Founders Playbook, host Nelson chats with Jeff Coombridge, a nine-figure entrepreneur and managing director of Global Foodcare Group. Jeff shares what it truly takes to build and sustain a successful business for over 15 years, focusing on dedication, overcoming early challenges, and the power of branding. They also discuss the importance of embracing digital content and the rewards and complexities of running a family business. Tune in for valuable insights from Jeff’s entrepreneurial journey! Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcast Timestamps: 00:00:00 - Introduction 00:02:05 - Building a Nine-Figure Business 00:03:01 - Transition from Accountant to Entrepreneur 00:05:19 - Starting a Business at 45 00:07:01 - The Entrepreneurial Mindset 00:19:54 - Managing Over 50 Employees 00:20:26 - Entering the Comfort Shoe Industry 00:22:20 - Competitive Advantage in the Market 00:23:56 - Misconceptions About Shoe Sizes 00:25:20 - Strategy of Working with Podiatrists 00:32:35 - Longevity in Business 00:35:21 - Importance of Cash Flow Management 00:36:57 - Credibility with Financial Institutions 00:37:55 - Outsourcing Tax Returns 00:46:46 - Omnipresence and Multi-Dimensional Marketing…

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#051 -Secrets of a $52M High Ticket Coaching Business 🚀💡 1:47:00

14 weeks ago1:47:00

1:47:00

In this episode of the Founders Playbook Podcast, Nelson chats with Chris Dufey, CEO of Rainmakers, generating $52M+ annually. They dive into scaling a business, including how Nelson hit a million-dollar run rate in 63 days without ads. Chris shares the mindset and strategies of eight-figure founders, highlighting problem-solving and leadership. Tune in for actionable insights on business growth and success! Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcast Work with Chris Dufey: https://www.instagram.com/chrisdufey/ Timestamps: 00:00:00 - Introduction 00:01:03 - Introduction to Chris Dufey 00:02:06 - Personal Growth and Transformation 00:15:10 - The Role of Leadership in Business Success 00:20:10 - Embracing Entrepreneurial Spirit in Team Members 00:25:07 - Can You Create A Players? 00:29:10 - The Chessboard Analogy in Business 00:32:11 - Changing Perspectives and Labels 00:34:24 - Creating an Environment for A Players 00:36:20 - The Role of a Founder and CEO 00:41:44 - The Nature of Problems in Business 00:43:07 - Weekly Routine of a CEO 00:45:51 - Maintaining Partner Confidentiality…

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#050- Why Every Entrepreneur Needs To Get On LinkedIn NOW! 🚀💼 1:08:50

20 weeks ago1:08:50

1:08:50

In this episode, we welcome Adam Houlahan, a best-selling author and LinkedIn expert, who shares valuable insights into leveraging LinkedIn for professional growth🚀 He shares tips on creating a standout LinkedIn profile, building genuine relationships, and adding value—no pitching required. Learn why visibility in your niche matters more than perfection and how to position yourself as an authority. Don’t miss this game-changing advice! Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcast Work with Adam: https://www.instagram.com/adamhoulahan/ https://www.linkedin.com/in/adamhoulahan/ Timestamps: 00:02:08 - LinkedIn as a business tool. 00:04:39 - LinkedIn content strategies for founders. 00:09:30 - Off-platform connections strategy. 00:12:07 - Effective LinkedIn Outreach Strategies. 00:16:40-Niche expertise over general knowledge. 00:20:43- Quality trumps quantity on LinkedIn. 00:27:10- LinkedIn content engagement strategies. 00:29:43 - Underrated LinkedIn features. 00:32:57- Profile picture authenticity matters. 00:36:58 - Referral partners and advocates. 00:43:31 -Personal brand vs. business brand. 00:45:36 - Personal branding and engagement. 00:50:18 - Premium features on LinkedIn. 00:57:03 -Growing LinkedIn connections effectively. 01:00:58 - The value of a personal brand. 01:06:02- Impact on the world. fdfHLmuHEHdhtRWJLSvL…

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#049 - The 28-year-old that makes $2M MRR A Month 🏡💰 1:25:29

22 weeks ago1:25:29

1:25:29

In this episode of the Founders Playbook Podcast, Nelson chats with real estate entrepreneur Jack Henderson, who built a $35M property portfolio by 27. Jack shares how to start with residential investments, transition to commercial properties, and leverage equity for cash flow. He also breaks down effective sales and marketing strategies for scaling wealth and building an eight-figure legacy. Follow Jack: https://www.instagram.com/jackchenderson Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcast Timestamps: 00:00:00 - Introduction 00:01:28 - Meet Jack Henderson: A Real Estate Entrepreneur 00:02:17 - The Journey to a $35 Million Portfolio 00:03:23 - Rebuilding the Portfolio: Same Strategy 00:04:36 - Staying Focused at a Young Age 00:22:08 - Residential vs. Commercial Investment Properties 00:24:28 - Buying Your Business's Commercial Space 00:26:50 - Trusts vs. Self-Managed Super Funds 00:28:12 - Owner-Occupied vs. Investment Properties 00:30:36 - The Reality of Renting vs. Owning 00:32:14 - Beliefs Surrounding Renting 00:35:33 - Graham Holm's Mortgage Payoff Strategy…

1
#048 - Watch Expert Reveals Hidden GEMS Every Entrepreneur Must Own ⏱💎 1:19:26

24 weeks ago1:19:26

1:19:26

In this Founders Playbook episode, host Nelson sits down with luxury watch expert Lewis Butterfield, owner of The Watch Dealers, to explore the world of high-end timepieces. They dive into the iconic Rolex Daytona and the phenomenon of the Rolex waiting list, discussing what makes these watches valuable assets—from exclusivity to unique features like colored dials. Lewis shares expert insights on demand dynamics and tips for aspiring collectors. Don’t miss this engaging look into the allure of luxury watches! Follow Lewis: https://www.instagram.com/gcwatchguy/ https://www.instagram.com/thewatchdealersau/ Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcast Timestamps: 00:00:00 - Introduction 00:00:22 - Elements of a Growing Asset in Watches 00:00:44 - The Reality of the Rolex Waiting List 00:00:54 - Introduction to Lewis Butterfield 00:01:34 - What Makes Luxury Watches Special? 00:03:37 - Luxury Watches and Successful Entrepreneurs 00:15:01 - The Importance of Branding in Watch Value 00:16:59 - Exclusivity and Uniqueness in Luxury Watches 00:20:25 - The Truth Behind the Rolex Waiting List 00:22:24 - The Role of Relationships in Acquiring Watches 00:25:55 - The Importance of Customer Experience 00:32:02 - Handling Customer Expectations and Satisfaction 00:33:55 - Rating a Watch: Real or Fake?…

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047 - The Entrepreneur Behind Evolve Skateboards’ 8-Figure Global Brand 🌎🛹 1:24:24

24 weeks ago1:24:24

1:24:24

In this episode of the Founders Playbook, Nelson talks with Jeff Anning, founder of Evolve Skateboards. Jeff shares his journey from a lawnmowing business to building a global electric skateboard brand driven by his passion for snowboarding and surfing. He discusses the importance of a strong team, the influence of figures like Casey Neistat, and key insights on growing a successful brand in a competitive industry. Follow Jeff: https://www.instagram.com/jeffanning/ https://www.instagram.com/evolveskateboards/following/ Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcast Timestamps: 00:00:00 - Introduction 00:02:04 - Inspiration Behind Evolve Skateboards 00:05:45 - Early Challenges and First Electric Skateboard 00:06:14 - The Feeling of Riding an Electric Skateboard 00:08:29 - Building a Global Company from Passion 00:12:01 - Transition from Landscaping to Electric Skateboards 00:18:14 - Selling the House to Fund the Business 00:27:09 - Learning from Early Manufacturing Issues 00:31:39 - Importance of Speed in Business 00:34:02 - Strategic Waiting Lists and Customer Demand 00:37:08 - Impact of Boosted Board's Exit from the Market 00:41:37 - Evolve's Reaction to Boosted Board's Exit…

1
#046 - The SECRET To Managing Over 200 Employees! 👔💼 1:18:50

25 weeks ago1:18:50

1:18:50

In this episode of the Founders Playbook Podcast, host Nelson speaks with Avi Khan, CEO of Ray White AKG, about his journey leading one of Brisbane's fastest-growing real estate firms with over 200 employees. Avi shares insights on entrepreneurship, the importance of investing in growth, effective team management, and handling criticism. Tune in for valuable strategies on building a successful business and developing top talent! Follow Avi Khan: https://www.instagram.com/avikhan/ Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcast Timestamps: 00:00:00 - Introduction 00:00:28 - Managing Employees and Hiring Philosophy 00:01:05 - Guest Introduction: Avi Khan 00:02:26 - Starting a Career in Real Estate 00:04:28 - Transition from Law to Real Estate 00:08:20 - Joining Ray White 00:09:41 - Importance of Competitiveness 00:10:54 - Challenges in Real Estate 00:15:02 - The Lag in Real Estate Success 00:18:05 - Cold Calling Strategy 00:20:22 - Real Estate Sales Cycle 00:22:36 - Making the First Million 00:25:04 - Managing Over 200 Employees 00:40:39 - What Makes a Great Leader…

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#045 - Sell Anything To Anyone With This Underrated Method 🚀💰 1:15:39

27 weeks ago1:15:39

1:15:39

In this episode of the Founders Playbook Podcast, host Nelson welcomes the incredible Hayley Lloyd, a designer, marketer, podcaster, and authority mentor. Hayley shares her journey in building a seven-figure business and her expertise in copywriting. The discussion revolves around the transformative power of words in business, emphasizing how effective communication can elevate your message and attract high-ticket clients. Hayley dives into the importance of asking the right questions, such as how to increase client acquisition and achieve significant sales growth. Listeners will gain valuable insights into crafting compelling sales pages and understanding client needs, making this episode a must-listen for entrepreneurs looking to enhance their communication skills and drive their businesses forward. Tune in for actionable tips and inspiration to elevate your entrepreneurial journey! Follow Hayley: https://www.instagram.com/hayleyjunelloyd/ Work With Hayley: https://linktr.ee/hayleyjunelloyd?fbclid=PAZXh0bgNhZW0CMTEAAab4X2lU-rAkaFDrr9Q1tyviy4_nGGQ15hcEvjVxTrQlT0PyTHPreqX0X7Y_aem__5M_NJjxmV8Fj8fH5ag2wQ Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcast Timestamps 00:00:00 - Introduction 00:00:14 - Asking Better Questions 00:01:53 - Haley Lloyd's Background 00:02:07 - Building Copywriting Skills 00:03:43 - Transition to Online Coaching 00:05:20 - Precision and Psychology in Marketing 00:13:27 - Common Copywriting Mistakes 00:15:13 - Aspirational vs. Pain Point Marketing 00:23:44 - Practical Tips for Generating Conversions 00:38:12 - Who Should Aim for Authority?…

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#044 - How Much Willem Powerfish Makes From 1 Million Followers 🔥💪 56:20

28 weeks ago56:20

56:20

In this episode, we dive into the journey of Mr. Willem Powerfish, a world record fisherman and comedian known for his captivating videos and engaging personality. With over a million followers across social media platforms, Will shares the realities of building a brand in the digital age, emphasizing the importance of staying relevant and consistently generating fresh content. He candidly discusses the complexities of fame, revealing that while money can attract attention, it often brings its own set of challenges. Join us as we explore what it truly takes to succeed in the competitive world of social media and entertainment. Follow Willem: https://www.instagram.com/willem_powerfish/ https://www.youtube.com/c/WillemPowerfish https://www.tiktok.com/@willempowerfishfp Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcast Timestamps 00:00:00 - Introduction 00:02:01 - Luck vs. Hard Work in Success 00:04:00 - The Tiring Nature of Social Media 00:08:07 - Navigating Controversial Comedy 00:10:01 - The Accidental Rise to Fame 00:12:17 - The Entrepreneurial Mindset 00:20:08 - The Downfall of Brand Management 00:25:31 - Monetization Strategies 00:39:53 - The Biggest Lies About Money 00:42:41 - The Reality of Video Authenticity…

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#043 - From $0 to 6 Figure Content Agency 💡 💸 1:00:34

30 weeks ago1:00:34

1:00:34

Meet Flynn Graham, founder and CEO of Wildkinds Studio, a leading video production company specializing in helping service-based businesses attract their ideal customers through the power of video. Hosted by Nelson, this episode of The Creative Grit Podcast dives into Flynn’s expert insights on starting a business with paid marketing and the challenges many entrepreneurs face in this space. Discover Flynn’s journey, his tips for overcoming misconceptions about running ads, and the hard truths about revenue expectations. Get ready for practical advice to elevate your business and master the art of video marketing as a creative entrepreneur. Follow Flynn: flynngraham_ https://wildkinds.com.au/ www.youtube.com/@Flynngraham Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/thecreativegrit/ https://www.youtube.com/@thecreativegrit https://twitter.com/thecreativegrit Timestamps: 00:00:00 - The Challenges of Paid Marketing 00:01:06 - Introduction 00:02:03 - Building a Multi-Six Figure Video Agency 00:03:03 - The Importance of Lead Generation 00:04:06 - Quality Through Quantity 00:05:10 - Perfection vs. Progress 00:07:09 - Solving Traffic and Lead Generation Issues 00:09:35 - Starting with Paid Advertising vs. Organic Outreach 00:10:52 - Three Essentials for a Six-Figure Video Business 00:12:37 - Productizing Your Service…

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#042 - Stress KILLS Creativity and Success! Fix It Now! 🧘‍♂️ 🚀 1:10:21

31 weeks ago1:10:21

1:10:21

Meet Sam Beau Patrick, a renowned wellness expert with over 35 years of experience in the health and hormone space. Hosted by Nelson, this episode of The Creative Grid dives into Sam’s transformative insights on managing hormones to unlock your entrepreneurial potential. Discover her expert strategies for combating burnout, boosting productivity, and leveraging the power of your hormones to thrive in business and life. Get ready for invaluable tips and practical advice to elevate your health and drive your success as a creative entrepreneur. Follow Sam: sambeaupatrick_ https://linktr.ee/sambeaupatrick www.sambeaupatrick.com Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/thecreativegrit/ https://www.youtube.com/@thecreativegrit https://twitter.com/thecreativegrit Timestamps: 00:00 - Discussion on burnout and its link to hormones and creativity, especially for entrepreneurs. 01:22 - Introduction 02:16 - Sam shares her passion for hormones and the misconceptions around them. 03:07 - Explanation of hormones and their impact on health, mood, and productivity. 05:00 - Overview of Sam’s top three hormones: oxytocin, dopamine, and vitamin D. 05:47 - Discussion on the paradox of vitamin D deficiency in sun-rich Australia. 09:45 - The importance of getting sun exposure and how sunlight affects vitamin D production.…

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#041- HOW To Master Cold Calling! TIPS From Real Estate’s Top Expert! 📞🏠 1:15:31

32 weeks ago1:15:31

1:15:31

Meet Daniel Lee, a real estate mogul with nearly two decades of experience and over a billion dollars in sales. Hosted by Nelson, this episode of The Creative Grit explores Daniel's expert strategies for mastering cold calling and leveraging authenticity in business. Get ready for invaluable insights and practical advice to elevate your real estate career and drive success. Follow Daniel: https://www.instagram.com/dan_lee_plum/?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw%3D%3D https://www.youtube.com/@UCbVdJyrv-kOcdd7QIyvnzHw https://open.spotify.com/episode/6VzuUSSjtk74ediCAC3lPs?si=2a108d32a7274047&nd=1&dlsi=03503d3d3156406b https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/thecreativegrit/ https://www.youtube.com/@thecreativegrit https://twitter.com/thecreativegrit Timestamps: 00:00:00 - The Harsh Reality of Business Survival 00:00:28 - Introduction 00:01:02 - Welcoming Daniel Lee: The King of Real Estate 00:02:18 - Team Motivation: The Power of Support 00:03:56 - Building an Eight-Figure Business: Daniel's Journey 00:05:55 - The Importance of Leadership and Teamwork 00:07:01 - Starting from the Bottom: The Entrepreneurial Journey 00:08:25 - Wearing All the Hats: The Early Days of Entrepreneurship 00:09:33 - Key Skills for Building an Eight-Figure Business 00:12:55 - Mindset: The Foundation of Success 00:13:50 - The Role of Sales in Every Business 00:14:55 - Leadership: Leading by Example 00:16:12 - The Importance of Resilience in Business…

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#040 - Want to Get RICH as a Creative Entrepreneur? Here’s How! 🚀💸 1:13:16

33 weeks ago1:13:16