Wed.Co podcast

53:34

Welcome to Episode 68 of the ⁠Wed.Co Podcast⁠ . Today, Toga sit’s down with Kat from ⁠Garden Graffiti ⁠ for a chat about the intricacies of floral arrangements, the importance of understanding client preferences, and the dynamics of building a reliable team in the wedding industry. This episode was filmed at ⁠Maroon Hill Estate⁠ In this episode Kat shares her journey from studying fine arts to becoming a successful wedding florist. The conversation covers her experiences in London, and New York and the challenges of transitioning back to Australia. Kat discusses the importance of finding a unique style, the process of starting a business, and the significance of work-life balance. Kat also elaborates on the proposal process, client engagement, and the dynamics of working with stylists. Additionally, she touches on wedding budgets, pricing, and the differences in flower markets across Brisbane, London, and New York. In this conversation, Toga and Kat delve into the intricacies of floral arrangements, the importance of understanding client preferences, and the dynamics of building a reliable team in the wedding industry. They discuss the significance of nurturing vendor relationships, budgeting for floral needs, and the slow yet steady growth of a business. The conversation also touches on the challenges of destination weddings and offers practical tips for couples planning their weddings, emphasizing the need for clear communication and prioritization. Takeaways The journey into floristry often starts with a passion for creativity. Experiences abroad can significantly shape a florist's style and approach. Finding a unique style is crucial for standing out in the wedding industry. Starting a business can be challenging but rewarding with the right support. Work-life balance is essential for sustaining creativity and passion. Client engagement is key to successful proposals and bookings. Understanding wedding budgets helps in providing realistic proposals. Collaboration with stylists can enhance creativity and execution. Flower markets vary greatly between regions, affecting available styles. Australian florists are known for their creativity due to limited product availability. Creative arrangements can elevate the beauty of weddings. Diversity in wedding styles keeps the work exciting Building a reliable team is crucial for business success. Delegating responsibilities fosters team growth and confidence. Training team members is essential for smooth operations. Destination weddings can be logistically challenging. Budgeting and prioritizing floral needs is key for couples. Nurturing vendor relationships takes time and effort. Slow and steady growth can lead to sustainable success. Clear communication with clients enhances trust and satisfaction. Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals. Stay connected with us on Instagram at ⁠@wed.copodcast ⁠ and watch all your favorite wedding professionals on our YouTube channel ⁠@wed.copodcast⁠ . Catch our episodes on major podcast platforms like Apple, Spotify, and IheartRadio, all under WedCo Podcast. Join us for our next episode on the Wed.Co Podcast, where we continue to explore the mesmerizing and ever-changing landscape of weddings. Toga xxx…

Wed.Co Podcast

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Renovation Insights and Design Philosophy : Coolibah Downs Private Estate 34:57

18 days ago34:57

34:57

Welcome to Episode 67 of the Wed.Co Podcast. Today, Toga sit’s down with Alina, managing director of Coolibah Downs Private Estate for a chat about renovations, design and continually evolving as a wedding venue. In this episode of the Wedco podcast, Alina discusses the history, transformations, and future plans of Coolibah Downs, a wedding venue that has been hosting weddings for over 20 years. The conversation covers the venue's renovations, design philosophy, guest experience, accommodation options, vendor collaboration, and the importance of community engagement. Alina emphasizes the significance of creating an stress-free and transparent booking process for couples planning their weddings. Takeaways Coolabah Downs has been a wedding venue for over 20 years. The venue underwent significant renovations to enhance guest experience. Feedback from past couples was crucial in planning renovations. Accessibility and functionality were key considerations in the design. The venue offers multiple ceremony spaces, including gardens and a chapel. Accommodation options include a bridal suite and a large villa for guests. Vendor collaboration has increased, enhancing the venue's offerings. The team at Coolibah Downs focuses on maintaining a consistent guest experience. The venue is conveniently located on the Gold Coast, making it accessible for guests. Future plans include exciting developments and community engagement events. Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals. Stay connected with us on ⁠Instagram at @wed.copodcast⁠ and watch all your favorite wedding professionals on our ⁠YouTube channel @wed.copodcast. ⁠ Catch our episodes on major podcast platforms like ⁠Apple⁠ , ⁠Spotify⁠ , and IheartRadio, all under ⁠WedCo Podcast⁠ . Join us for our next episode on the ⁠Wed.Co Podcast⁠ , where we continue to explore the mesmerizing and ever-changing landscape of weddings. Toga xxx…

Wed.Co Podcast

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You have to spend money to make money : The Vintage Bar Co 38:36

25 days ago38:36

38:36

Welcome to Episode 66 of the Wed.Co Podcast. Today, Toga sit’s down with Cody from The Vintage Bar Co for a chat about their beautiful mobile bars. This one was filmed at Coolibah Downs Private Estate In this episode of the Wedco podcast, Toga interviews Cody from Vintage Barco, a mobile bar service that has gained popularity in the wedding industry. Cody shares the story of how The Vintage Bar Co was born during the COVID-19 pandemic, transitioning from a coffee van to a cocktail bar. The conversation explores the evolution of their business, the importance of bars in modern weddings, and the strategies they employed to grow and establish relationships with venues. Cody emphasizes the significance of creating a unique experience for couples and the role of marketing and networking in their success. In this conversation, the Cody discusses the intricacies of running a mobile bar service for weddings, focusing on the importance of choosing the right bar, crafting premium cocktails, and providing exceptional service. He emphasize the need for a personable staff who can engage with guests and create memorable experiences. The discussion also touches on the evolving trends in wedding sizes and drink options, as well as the future growth and expansion plans for Vintage Bar Co. Takeaways Cody and Alex built various bar styles to fit different wedding themes. Bars have become a focal point in modern weddings. Word of mouth and social media are key marketing strategies. Building relationships with venues is crucial for success. Investing in PR packs helped them get noticed by venues. Couples often want the bar to be a feature of their wedding. Cocktail menus are tailored to fit the couple's preferences. Booking should be done at least 12 months in advance. Couples can choose their preferred bar when booking. Different bar styles cater to various wedding themes. Premium cocktails are prioritized over tap cocktails. A minimum of two staff members is provided for events. Staff focus on ensuring the bride and groom are well taken care of. Smaller, intimate weddings are becoming more popular. Staff training emphasizes customer service and engagement. The business is expanding through franchising. It's important for couples to focus on their preferences, not others'. Ask questions and explore options when choosing vendors. Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals. Stay connected with us on ⁠Instagram at @wed.copodcast⁠ and watch all your favorite wedding professionals on our ⁠YouTube channel @wed.copodcast. ⁠ Catch our episodes on major podcast platforms like ⁠Apple⁠ , ⁠Spotify⁠ , and IheartRadio, all under ⁠WedCo Podcast⁠ . Join us for our next episode on the ⁠Wed.Co Podcast⁠ , where we continue to explore the mesmerizing and ever-changing landscape of weddings. Toga xxx…

Wed.Co Podcast

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Highlight - You have to spend money to make money : The Vintage Bar Co 4:04

4 weeks ago4:04

4:04

Wed.Co Podcast

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Team Dynamics and Freelancing in Floristry : Fontana Floral 1:01:05

5 weeks ago1:01:05

1:01:05

Welcome to Episode 65 of the Wed.Co Podcast. Today, Toga sit’s down with Davina from Fontana Floral for a chat about branding and team building as a Florist. filmed at the stunning Coolibah Downs Private Estate Summary In this episode of the Wedco podcast, Toga interviews Davina from Fontana Floral, who shares her journey into the world of wedding floristry. Davina discusses her passion for flowers, the evolution of her brand from Akira Collective to Fontana, and the importance of managing client expectations and budgets in the wedding industry. She also emphasizes the significance of branding and team dynamics in her business, as well as the challenges of time management on wedding days. The conversation provides valuable insights for brides, grooms, and wedding vendors alike. In this conversation, the Toga and Davina delve into the intricacies of floral design within the wedding industry, discussing the stress and complexity involved in creating beautiful arrangements while managing client expectations. They explore the importance of collaboration with stylists, building a reliable freelance team, and the challenges faced by both florists and couples in the planning process. Davina also share valuable advice for aspiring florists and couples seeking the right florist for their special day, emphasizing the significance of creativity, communication, and trust in the industry. Takeaways Managing client expectations is crucial in wedding floristry. Budget constraints can limit creativity in floral design. Investing in branding is essential for business growth. Team dynamics play a vital role in executing wedding floristry. Time management is key on wedding days to ensure everything runs smoothly. Freelancers are invaluable in the floral industry for their expertise. The creative process in floristry is both labor-intensive and rewarding. Reflecting on past work helps florists appreciate their growth. It's a stressful job that requires passion and dedication. Every vendor plays a crucial role in the event's success. Communication with clients and vendors is key to managing expectations. Creativity often comes from the actual design process, not just planning. Building strong relationships with suppliers enhances creative opportunities. Freelancers need to understand the expectations and standards of the brand they represent. Collaboration with stylists can streamline the planning process and reduce stress. Experience and trust are vital in building a reliable freelance team. Aspiring florists should practice and connect with others in the industry. Couples should choose florists whose work resonates with their vision. Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals. Stay connected with us on Instagram at @wed.copodcast and watch all your favorite wedding professionals on our YouTube channel @wed.copodcast. Catch our episodes on major podcast platforms like Apple , Spotify , and IheartRadio, all under WedCo Podcast . Join us for our next episode on the Wed.Co Podcast , where we continue to explore the mesmerizing and ever-changing landscape of weddings. Toga xxx…

Wed.Co Podcast

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Should we have kids at our Wedding? - Timmy and Tammy Events 40:15

6 weeks ago40:15

40:15

Welcome to Episode 64 of the Wed.Co Podcast. Today, Toga sit’s down with Roxy from Timmy and Tammy Events for a chat about the importance of Childcare at weddings and different options for couples. Roxy shares her journey from the UK to Australia and how her background in childcare led her to create a unique service that caters to families attending weddings. They discuss the challenges of including children in wedding celebrations, the planning process for childcare services, and the benefits of creating engaging spaces for kids. Roxy also offers advice for couples on whether to include children in their wedding and how to ensure a memorable experience for all guests. Takeaways Roxy's journey into wedding childcare began with her own wedding experience. Childcare at weddings can alleviate stress for parents and enhance the overall experience. The importance of building rapport with children for a successful childcare service. Childcare services can be tailored to the specific needs of each wedding. Engaging spaces for children can make weddings more enjoyable for families. Planning for childcare should start well in advance of the wedding day. Childcare services can be offered both on-site and off-site depending on the venue. Qualified childcare providers ensure safety and proper care for children at events. Communication with the couple is key to understanding their vision for childcare. Creating a magical experience for children at weddings can leave lasting memories. Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals. Stay connected with us on Instagram at @wed.copodcast and watch all your favorite wedding professionals on our YouTube channel @wed.copodcast. Catch our episodes on major podcast platforms like Apple , Spotify , and IheartRadio, all under WedCo Podcast . Join us for our next episode on the Wed.Co Podcast , where we continue to explore the mesmerizing and ever-changing landscape of weddings. Toga xxx…

Wed.Co Podcast

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More Life Films: The Role of Team Dynamics in Filmmaking 49:19

7 weeks ago49:19

49:19

Welcome to Episode 63 of the Wed.Co Podcast. Today, Toga sit’s down with the More Life Films team for a chat about running a high quality Video studio who only take a select number of films per year. This one was filmed at Ravella in Newcastle and the opening film was filmed and put together by More Life Films. In this episode of the Wedco podcast, we discuss the journey of More Life Films, a wedding filmmaking company, exploring their team dynamics, the importance of having multiple shooters at weddings, and the contrasting approaches to editing. We also delve into the competitive landscape of the wedding industry, the evolving structure of weddings, and defining moments that contributed to their business growth. In this conversation, we discuss their experiences and insights in the wedding videography industry. They emphasize the importance of creating memorable experiences for couples, the art of collaboration and creativity, and the significance of capturing unique wedding stories. The discussion also covers the power of editing in wedding films, tips for couples choosing the right videographer, and the growing relationships with wedding planners. They reflect on their future directions and the balance between travel and client expectations in their work. Takeaways Team dynamics play a crucial role in successful filmmaking. Having two shooters allows for comprehensive coverage of events. Editing styles can vary greatly between filmmakers. Weddings are becoming less structured and more free-flowing. Personal connections with couples enhance the filming experience. Couples value the presence and effort of their videographers. It's essential to feel part of the wedding rather than just the help. Creativity thrives on collaboration and brainstorming. Every wedding is a unique story waiting to be told. Editing is where the magic of a wedding film happens. Full-length films capture the essence of the day better than previews. Building relationships with planners can lead to more bookings. Being easy to work with is crucial in the wedding industry. Limiting the number of weddings allows for better quality work. Traveling for weddings can enhance the experience for both videographers and couples. Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals. Stay connected with us on Instagram at @wed.copodcast and watch all your favorite wedding professionals on our YouTube channel @wed.copodcast. Catch our episodes on major podcast platforms like Apple , Spotify , and IheartRadio, all under WedCo Podcast . Join us for our next episode on the Wed.Co Podcast , where we continue to explore the mesmerizing and ever-changing landscape of weddings. Toga xxx…

Wed.Co Podcast

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Ravella Newcastle - Highlight 4:29

7 weeks ago4:29

4:29

Full Episode - https://youtu.be/S7eiEZ9ZU0M Welcome to Episode 60 of the Wed.Co Podcast. Today, Toga sits down with Sam, one of the owners of Ravella in Newcastle for a chat about this stunning new venue. Sam discusses the journey of transforming Ravella from a previous venue into a sought-after wedding space, focusing on design, vendor collaboration, and creating a memorable experience for couples and their guests. The conversation also covers innovative beverage packages, catering partnerships, and the passion behind making every wedding special. Takeaways Collaboration among wedding professionals is key to creating a successful venue. Design choices were made with input from various vendors to enhance functionality. Creating a vendor-friendly space is essential for a positive experience. The wedding experience at Ravella includes unique spaces for ceremonies and receptions. Innovative beverage packages extend beyond traditional offerings. Catering is a crucial aspect, with a focus on quality and local partnerships. Transparency in pricing is important for building trust with couples. The venue aims to create lasting memories for couples and their guests. Community support has played a vital role in Ravella's success. The intro Video for Ravella was brought filmed and created by the very talented humans over at More Life Films If you want to hear more from Sam and Ravella you can get more info at https://www.ravellanewcastle.com.au/ and on Instagram at https://www.instagram.com/ravellanewcastle/ Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals. Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast Catch our episodes on major podcast platforms like Apple, Spotify, and IheartRadio, all under WedCo Podcast. Join us for our next episode on the Wed.Co Podcast, where we continue to explore the mesmerizing and ever-changing landscape of weddings. Toga xxx…

Wed.Co Podcast

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Your Day By Chloe: The Art Of The Runsheet 54:07

8 weeks ago54:07

54:07

Welcome to Episode 62 of the Wed.Co Podcast. Today, Toga sit’s down with Chloe from Your Day By Chloe for a chat about her evolution as a wedding planner and focusing on doing higher end weddings. This one was filmed at Ravella in Newcastle. Chloe is a highly requested wedding planner with nine years of experience in the industry. Chloe shares her journey from a young intern in London to running her own successful wedding planning business, ' Your Day by Chloe .' The conversation delves into the importance of gaining experience in various wedding-related roles, the significance of building strong vendor relationships, and the challenges of balancing workload and client expectations. Chloe emphasizes the need for confidence in the wedding planning process and the value of creating memorable experiences for couples and their guests. In this conversation, Toga and Chloe delve into the intricacies of wedding planning, emphasizing the importance of budgeting, prioritizing essential elements, and crafting a well-structured run sheet. They discuss global trends in the wedding industry, the significance of personalizing the wedding experience, and the future aspirations of wedding planners. The dialogue highlights the need for couples to focus on what truly matters for their special day, ensuring a memorable experience for themselves and their guests. Takeaways Starting young in the industry can feel challenging. Experience in various wedding roles is crucial for success. Building strong relationships with vendors can benefit clients. Confidence is key in wedding planning and client interactions. Chloe prefers to charge a set fee rather than take commissions. Networking is essential for building industry connections. Challenges can lead to significant opportunities for growth. Creating memorable experiences for guests is a top priority. Styling is important, but guest experience is paramount. Good food and music are top priorities for couples. Styling can be an area to cut costs without sacrificing quality. A well-structured run sheet is crucial for a successful wedding day. Understanding sunset times is essential for planning photo opportunities. Australia's wedding industry is innovative but often follows global trends. Personalizing weddings makes them more meaningful and memorable. Couples should focus on guest comfort and experience. Building trust with international couples is key to successful planning. Future growth in wedding planning may involve education and mentoring. Creative ideas can make weddings unique and reflective of the couple's personality. Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals. Stay connected with us on Instagram at @wed.copodcast and watch all your favorite wedding professionals on our YouTube channel @wed.copodcast. Watch our episodes on major podcast platforms like Apple , Spotify , and IheartRadio, all under WedCo Podcast . Join us for our next episode on the Wed.Co Podcast , where we continue to explore the mesmerizing and ever-changing landscape of weddings. Toga xxx…

Wed.Co Podcast

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Teaser - The Value of Two Videographers - The Two Folk Story 3:03

8 weeks ago3:03

3:03

Teaser - The Value of Two Videographers - The Two Folk Story For the full episode ⁠CLICK HERE⁠ Welcome to Episode 61 of the Wed.Co Podcast. Today, Toga sit’s down with Taz + Reid from ⁠⁠Two Folk⁠⁠ ⁠⁠ ⁠⁠ for a chat about rebranding and shifting in an evolving market. This was filmed at ⁠⁠Ravella⁠⁠ in Newcastle. Summary In this episode Toga, Taz and Reid discuss the journey of Two Folk, a wedding photography and videography company, as they navigate their rebranding process and expand their services. The conversation covers the importance of offering both photo and video, the value of having two videographers at weddings, and the evolving expectations of clients in the wedding industry. Taz and Reid share insights on their unique approach to capturing weddings, the shift in market demand, and the significance of understanding client needs and preferences. In this conversation, the speakers delve into the evolving landscape of wedding photography and videography, focusing on the shift towards high-end markets, the importance of storytelling in capturing wedding moments, and the red flags couples should watch for when hiring videographers. They also discuss their ideal wedding experiences and the future direction of their brand, TwoFolk, including the development of a new CRM software called Story Flow. Takeaways The rebranding of Two Folk aimed to align more closely with couples' needs. Offering both photo and video services can increase client bookings. Two videographers enhance the quality and coverage of wedding films. Clients are increasingly looking for teams that provide both photography and videography. The wedding industry is shifting towards a preference for combined services. Understanding client expectations is crucial for successful collaborations. The connection between videographers can lead to better teamwork and results. Capturing candid moments is essential for a memorable wedding film. Staying true to one's style is key to producing authentic work. Traveling is essential for photographers aiming for high-end weddings. Understanding client needs is crucial for delivering quality work. Outsourcing editing can enhance the final product's quality. Storytelling through dialogue is key in wedding videography. Couples should seek videographers who are willing to engage personally. Creating a unique experience is becoming the focus of modern weddings. Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals. Stay connected with us on ⁠⁠Instagram at @wed.copodcast⁠⁠ and watch all your favorite wedding professionals on our ⁠⁠YouTube channel @wed.copodcast. ⁠⁠ Catch our episodes on major podcast platforms like ⁠⁠Apple⁠⁠ , ⁠⁠Spotify⁠⁠ , and IheartRadio, all under ⁠⁠WedCo Podcast⁠⁠ . Join us for our next episode on the ⁠⁠Wed.Co Podcast⁠⁠ , where we continue to explore the mesmerising and ever-changing landscape of weddings. Toga xxx…

Wed.Co Podcast

1
The Value of Two Videographers - The Two Folk Story 54:48

9 weeks ago54:48

54:48

Welcome to Episode 61 of the Wed.Co Podcast. Today, Toga sit’s down with Taz + Reid from Two Folk for a chat about rebranding and shifting in an evolving market. This was filmed at Ravella in Newcastle. Summary In this episode Toga, Taz and Reid discuss the journey of Two Folk, a wedding photography and videography company, as they navigate their rebranding process and expand their services. The conversation covers the importance of offering both photo and video, the value of having two videographers at weddings, and the evolving expectations of clients in the wedding industry. Taz and Reid share insights on their unique approach to capturing weddings, the shift in market demand, and the significance of understanding client needs and preferences. In this conversation, the speakers delve into the evolving landscape of wedding photography and videography, focusing on the shift towards high-end markets, the importance of storytelling in capturing wedding moments, and the red flags couples should watch for when hiring videographers. They also discuss their ideal wedding experiences and the future direction of their brand, TwoFolk, including the development of a new CRM software called Story Flow. Takeaways The rebranding of Two Folk aimed to align more closely with couples' needs. Offering both photo and video services can increase client bookings. Two videographers enhance the quality and coverage of wedding films. Clients are increasingly looking for teams that provide both photography and videography. The wedding industry is shifting towards a preference for combined services. Understanding client expectations is crucial for successful collaborations. The connection between videographers can lead to better teamwork and results. Capturing candid moments is essential for a memorable wedding film. Staying true to one's style is key to producing authentic work. Traveling is essential for photographers aiming for high-end weddings. Understanding client needs is crucial for delivering quality work. Outsourcing editing can enhance the final product's quality. Storytelling through dialogue is key in wedding videography. Couples should seek videographers who are willing to engage personally. Creating a unique experience is becoming the focus of modern weddings. Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals. Stay connected with us on Instagram at @wed.copodcast and watch all your favorite wedding professionals on our YouTube channel @wed.copodcast. Catch our episodes on major podcast platforms like Apple , Spotify , and IheartRadio, all under WedCo Podcast . Join us for our next episode on the Wed.Co Podcast , where we continue to explore the mesmerising and ever-changing landscape of weddings. Toga xxx…

Wed.Co Podcast

1
Enter the Redroom - The Ravella Experience 33:48

10 weeks ago33:48

33:48

Welcome to Episode 60 of the Wed.Co Podcast. Today, Toga sits down with Sam, one of the owners of Ravella in Newcastle for a chat about this stunning new venue. Sam discusses the journey of transforming Ravella from a previous venue into a sought-after wedding space, focusing on design, vendor collaboration, and creating a memorable experience for couples and their guests. The conversation also covers innovative beverage packages, catering partnerships, and the passion behind making every wedding special. Takeaways Collaboration among wedding professionals is key to creating a successful venue. Design choices were made with input from various vendors to enhance functionality. Creating a vendor-friendly space is essential for a positive experience. The wedding experience at Ravella includes unique spaces for ceremonies and receptions. Innovative beverage packages extend beyond traditional offerings. Catering is a crucial aspect, with a focus on quality and local partnerships. Transparency in pricing is important for building trust with couples. The venue aims to create lasting memories for couples and their guests. Community support has played a vital role in Ravella's success. The intro Video for Ravella was brought filmed and created by the very talented humans over at More Life Films If you want to hear more from Sam and Ravella you can get more info at https://www.ravellanewcastle.com.au/ and on Instagram at https://www.instagram.com/ravellanewcastle/ Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals. Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast…

Wed.Co Podcast

1
Scrolling TikTok on Company Time! Live Panel Q&A at Coolibah Downs Private Estate 1:19:38

11 weeks ago1:19:38

1:19:38

Welcome to Episode 59 of the Wed.Co Podcast. Today, Toga sits down with Mandi from ⁠Ivy and Bleu⁠ and Alina from ⁠Coolibah Downs Private Estate⁠ for a live panel discussion about trends in the Wedding Industry and how we see 2025 evolving. In this conversation, Mandi discusses the evolution of the Wedding Collective, emphasizing the importance of networking, community building, and adapting to current trends in the wedding industry. We highlight the challenges faced by vendors, particularly in relation to budgeting and client expectations, and stresses the need for cohesive collaboration among wedding professionals. The discussion also delves into effective social media strategies, particularly the shift towards TikTok, and the significance of branding and marketing in today's competitive landscape. In this conversation, the speakers discuss the evolving landscape of social media and its impact on the wedding industry, particularly focusing on platforms like TikTok and Instagram. They explore the effectiveness of Meta ads for client acquisition, the importance of Google advertising, and the challenges of balancing retail and event marketing. The discussion also highlights the significance of outsourcing content creation and the role of education in improving marketing strategies. Takeaways Open days are not just about sales; they're about networking. Building relationships with vendors is crucial for success. Floral trends are shifting back to more budget-friendly options. Venues need to adapt their aesthetics to current trends. Collaboration among vendors enhances the overall client experience. Social media presence is essential for modern wedding businesses. Meta ads can significantly boost visibility and bookings. Branding should reflect the unique identity of the business. TikTok is becoming an important platform for reaching younger clients. Social media habits are changing, especially among younger demographics. Intentional content creation is crucial for engagement. TikTok serves as a powerful subliminal marketing tool. People are more likely to book vendors they feel a connection with. Google advertising remains relevant despite the rise of social media. Outsourcing can enhance efficiency in content creation. Team dynamics play a vital role in successful marketing efforts. Prioritizing marketing efforts is essential for business sustainability. Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals. Stay connected with us on Instagram at ⁠ @wed.copodcast ⁠ and watch all your favorite wedding professionals on our YouTube channel ⁠@wed.copodcast⁠ . Catch our episodes on major podcast platforms like ⁠Apple⁠ , ⁠Spotify⁠ , and IheartRadio, all under ⁠WedCo Podcast⁠ . Join us for our next episode on the ⁠ Wed.Co Podcast⁠ , where we continue to explore the mesmerizing and ever-changing landscape of weddings. Toga xxx…

Wed.Co Podcast

1
Preparing Your Business for Advertising - Wedding Marketing Co 1:02:29

12 weeks ago1:02:29

1:02:29

Welcome to Episode 58 of the Wed.Co Podcast. Today, Toga sits down with Steven from the Wedding Marketing Co for a chat about the transition from casual photography to a full-time wedding business, the significance of building a team, and the necessity of effective advertising in a changing social media landscape. This episode was filmed at The Valley Estate on the Gold Coast. Summary In this episode Toga and Steven discuss the evolution of wedding photography, the importance of marketing strategies, and the challenges of running a creative business. The conversation emphasises the importance of serving clients through clear communication and understanding what makes a business unique. In this conversation, Steven discusses the importance of effective landing pages, the role of Meta's AI in targeted advertising, and the necessity of follow-up communication in the wedding industry. He emphasizes the need for businesses to prepare adequately before engaging in advertising and highlights the value of building a community among wedding professionals. The discussion provides actionable insights for improving client engagement and sales strategies in the wedding market. Takeaways Building a community is essential for growth. Effective communication is key to managing client expectations. Hiring a team can alleviate stress and improve efficiency. Understanding business fundamentals is crucial for success. Marketing strategies must adapt to changing landscapes. Building trust with clients is vital for bookings. Creativity must be balanced with business acumen. Systemising processes can lead to better outcomes. Serving clients with information enhances their experience. You need to stand out in a crowded market. Setting expectations is crucial for client journeys. Landing pages should simplify the user experience. Focus on what you can do for the client, not just yourself. Qualifying leads is essential to avoid unhappy clients. Meta's AI can help target the right audience effectively. Follow-up communication is key to converting leads. Building trust through reviews is vital before advertising. Engaging with clients personally enhances their experience. Creating a community among wedding professionals fosters growth. If you want to hear more from Steven from the Wedding Marketing Co you can get more info at https://weddingmarketingco.com/ and on Instagram at https://www.instagram.com/weddingmarketing.co/ Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals. Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast Catch our episodes on major podcast platforms like Apple , Spotify , and Youtube, all under WedCo Podcast. For all of your Wedding Photography / Videography needs head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/ Join us for our next episode on the Wed.Co Podcast, where we continue to explore the mesmerising and ever-changing landscape of weddings. Toga…

Wed.Co Podcast

1
Merging Fashion and Wedding Photography - Nathan Lapham 47:35

13 weeks ago47:35