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The Agile Brand with Greg Kihlström®


1 #651: AI and in-house creative teams with Jen Rapp, Superside 29:27
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With AI’s ability to augment in-house creative teams, how does that change the way organizations should approach both their creative strategies and how they evaluate the value of creative as a business function? Today, we’re joined by Jen Rapp, Chief Marketing Officer at Superside. Jen has had key roles at iconic brands like Patagonia, Arc’teryx, DoorDash, Owlet Baby, and Klaviyo. Now, she’s leading Superside’s rebrand with a focus on AI-powered creative services that augment in-house teams. RESOURCES Superside website: https://www.superside.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Content provided by Lazarus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lazarus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join me while I learn HTMX and talk at you about it Twitter: @htmxlabs
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103 episodes
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Content provided by Lazarus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lazarus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join me while I learn HTMX and talk at you about it Twitter: @htmxlabs
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103 episodes
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×Any Back-end. How html is generated doesn’t matter HATEOAS - No virtual DOM No build step, No Node or npm Don’t care about package size - as long as no dependency chain Load things as you need them (page and assets) Nothing is faster or more efficient than html
yes my first one was a technical debacle, and that's ok
Universal Studios in Orlando is a master class in efficiency.

1 Brock Benson - From vuejs to htmx: the good, the bad, and the ugly 2:03:56
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Mayples on Twitter: https://x.com/mayples_co In this episode I talk to Brock Benson, creator of Mayples, a business valuation SaaS. Last year, Brock made the decision to rewrite his large-scale, Live VueJS production app into an htmx app. During this rebuild, Brock went on a journey into the internals of htmx, built his own extensions, embraced _hyperscript, and pushed against the limits of htmx. Does it scale? What were the pain points? What tricks did he come up? How does it compare with his earlier Vue version of the same app? I hope you enjoy this in-depth conversation with premiere htmx application developer Brock Benson.…

1 Introducing Fixi, the minimalist hypermedia library by Jason Cross 55:54
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Fixi: https://github.com/bigskysoftware/fixi Fixi is a new hyper-minimalist javascript library. At less than 4kb, it gives much of the power of similar hypermedia libraries like htmx, with a new stream-lined approach. Use attributes like fx-action, fx-method, fx-trigger, and fx-swap to perform ajax requests to work with html from your server. In this episode Lazarus talks to its creator, Jason Cross. Chapters (from AI) 00:00 Introduction to Hypermedia Frameworks 02:49 Exploring HTMX and HTMZ 05:58 The Philosophy Behind Fixi 09:03 The Lean Software Approach 11:59 Minimalism in Fixi 15:06 Attributes and Functionality of Fixi 17:55 Comparing Fixi and HTMX 21:03 Copy and Paste Philosophy in Development 23:51 Debugging and Size Considerations 26:57 Future of Fixi 29:45 The Philosophy of Open Source and Simplicity 31:33 View Transitions and User Experience 36:32 Design Decisions in Fixi vs HTMX 38:27 Collaboration and Maintenance of Open Source Projects 41:11 Attribute Inheritance and Locality of Behavior 42:07 Event Handling and Extensions in Fixi 46:32 JavaScript and the Future of Web Development…

1 The core difference between htmx and datastar (correction) 7:52
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Datastar experiment: https://hypecp.com/wave Youtube: https://www.youtube.com/watch?v=UXPD3LblwVA
datastar fills some gaps in htmx
The 100-year modal https://hypecp.com/#htmx-hx-essentials-examples

1 Speedify your site by dumbening your browser 10:48
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The original tweet with the tweet that breaks your browser: https://x.com/defnotbeka/status/1878009000161407021 Hypermedia shines when the data on the page gets big
#my-id -> 1 0 0 .my-class -> 0 1 0 button -> 0 0 1 #my-id .my-class -> 1 1 0 id | class | type https://developer.mozilla.org/en-US/docs/Web/CSS/Specificity
2 things > 1 thing
Building hypecp.com What are the htmx "essential" attributes?
https://www.youtube.com/watch?v=QSCiNKWC24c

1 Exploring Unpoly JS with creator Henning Koch 1:23:56
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Henning Koch, creator of Unpoly, discusses where his hypermedia framework sits in the ecosystem, why he built it, and why he favors Convention over Configuration. https://unpoly.com Unpoly has been around for a decade and is used in production by companies all around the world, including Bosch, Volkswagen, Audi, and Siemens. https://github.com/unpoly/unpoly/discussions/666…
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