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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Todays Prepper
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Content provided by gloryroad56. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by gloryroad56 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
"Former Navy veteran turned homesteader, mastering the art of self-sufficiency one day at a time. Let me show you how to thrive off the grid!"
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220 episodes
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Content provided by gloryroad56. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by gloryroad56 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
"Former Navy veteran turned homesteader, mastering the art of self-sufficiency one day at a time. Let me show you how to thrive off the grid!"
…
continue reading
220 episodes
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Todays Prepper
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1 How to Get Your Homestead Ready for Spring Planting 27:28
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Spring is near, signaling planting season for homesteaders. Proper preparation is essential for a thriving garden. Without it, you risk your time and resources. Preparing early ensures your soil, tools, and plans are set for sowing. Whether growing food for your family or pursuing sustainability, a well-prepared homestead leads to success. What steps can you take now to ensure a productive spring? Let’s dig in.…
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Todays Prepper
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1 How to Train Your Dog for Homestead Security 34:46
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A well-trained dog is more than a loyal companion; it’s essential for home safety. With protective instincts, dogs offer advantages that security systems cannot match. They can watch, deter threats, and alert you to unusual activity, making them reliable partners in safeguarding your property and loved ones. Training can be straightforward with the right approach, offering priceless benefits for your homestead.…
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Todays Prepper
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Scavenging involves finding value in what others discard. Whether in survival situations or resource management, innovative strategies are key. Successful scavenging requires preparation, keen observation, and creative thinking under pressure. With the right approach, you can discover essential items while minimizing risks. Let’s discuss developing scavenging into a reliable skill for any scenario.…
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Todays Prepper
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1 Protect Yourself and Your Property from Looters 6:43
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Looting can create chaos and loss for individuals and communities. Looters exploit vulnerable situations during natural disasters, protests, or other emergencies. Preparing ahead and acting smartly can make a big difference in keeping yourself and your property safe.
Bacteria and viruses exist everywhere, but they differ. Bacteria are living microorganisms, while viruses are smaller and need a host. Both affect human health—sometimes harmfully, sometimes beneficially. Knowing these differences helps you make informed health decisions and protect against illness. Let’s clarify the confusion so you know what you're dealing with.…
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Todays Prepper
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When the power goes out, life changes fast. No lights, internet, or running water—it’s like the modern world disappears instantly. Are you prepared to handle it? Whether caused by natural disasters, cyberattacks, or equipment failures, grid-down scenarios can leave communities scrambling. Knowing how to survive isn’t just brilliant; it could be life-saving.…
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Todays Prepper
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1 Alone Wolf Survival vs. Community: Which Fits You? Weekend Edition 20:16
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Are you better off surviving alone or as part of a group? It’s a question that stirs plenty of debate among survivalists. Some argue that independence offers freedom and fewer liabilities, while others believe strength lies in numbers. As interest in survivalism grows, understanding these two paths can help you decide which approach makes the most sense. Your skills, values, and long-term goals shape the answer.…
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Todays Prepper
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1 Cultivate a Survivalist Mindset for Daily Challenges 20:39
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Life throws surprises at us every day—some small, some life-altering. A survivalist mindset isn’t just about handling emergencies; it’s about staying calm, focused, and adaptable in any situation. Whether you’re facing a family crisis, a natural disaster, or an unexpected challenge at work, this mindset can make all the difference. The good news? It’s a skill anyone can build with the right approach. Let’s explore how this perspective can empower you to thrive, no matter what comes your way.…
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Todays Prepper
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We’ve all heard the phrase “wrong place, wrong time,” but it’s more than bad luck. It’s often the result of small decisions that add up or moments where awareness slips. Recognizing and knowing how to avoid these moments is crucial for staying safe and making better choices. Whether preventing risky situations or developing good habits, a little foresight can go a long way in protecting yourself.…
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Todays Prepper
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In an emergency, staying calm and thinking fast can make all the difference. But what if you don’t have a traditional self-defense tool on hand? The good news is that many everyday items can double as effective ways to protect yourself. From things you carry in your pocket to objects around the house, you might already have what you need to stay safe. This podcast will show you how ordinary items can be used surprisingly and practically during critical moments.…
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Todays Prepper
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1 Survival Skills for Living in a Rural Area - Weekend Edition 6:21
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Living in a rural area has its rewards—peace, natural beauty, and simplicity. But it also comes with unique challenges. Mastering essential survival skills can make life easier and help you thrive. If you’re new to rural living or want to sharpen your skills, this podcast covers everything you need to know.…
When disaster strikes, being prepared can make all the difference. Preppers aren't just stockpiling food and water—they're building a skillset that can keep them and their loved ones safe in almost any scenario. The good news? These skills are practical and easy to learn, even if you're starting. Here's a detailed look at the key skills every prepper should focus on.…
Homesteading is more than a lifestyle—it’s a way of reconnecting with simple, sustainable living. Whether growing your vegetables or raising chickens, homesteading provides a sense of independence that’s hard to match. This podcast will explore homesteading, why people are drawn to it, and how you can start small, even in the suburbs.…
Have you ever felt lost in thought, only to realize you missed something happening right before you? It’s easy to get caught up in distractions and overlook the world around us. Developing the ability to sense your surroundings truly can change the way you experience life. Let’s examine why awareness matters and how you can practice being present daily.…
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Todays Prepper
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Kidnapping is a growing concern in many parts of the world. Criminals use increasingly clever tactics to target their victims, making it essential to stay informed and prepared. Whether you’re walking in your neighborhood, traveling abroad, or simply sharing moments online, you can take steps to protect yourself. This podcast covers practical strategies to reduce risk and escape dangerous situations.…
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