Renegade Marketers Unite podcast

46:11

CMO job searches come with baggage—pressure to be perfect, high expectations from CEOs and investors, and a market where one misstep can cost you. Add in emotional residue from your last gig, and it’s no wonder the process feels heavy. In this episode, executive recruiter Erica Seidel joins Drew Neisser for a grounded pep talk on how marketing leaders can take control of the job search. It’s about being intentional—knowing what you want, how to show up, and how to manage the emotional rollercoaster along the way. What You’ll Learn: How an Ideal Company Profile (ICP) can focus your search—and your energy. The paradox-filled CMO role: changemaker, peacemaker, and how to keep it together. Smart ways to stand out—think prep docs, dashboards, and well-placed hypotheses. Why “ready to start tomorrow” might be your strongest asset. What CEOs and investors really want from you in the first 100 days. Whether you’re actively interviewing or just thinking ahead, this episode offers the mindset and tools to help you lead your search—with intention and impact. Tune in! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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442: What CMOs Get Wrong About Career Transitions 22:56

5 days ago22:56

22:56

The career mistake that haunts CMOs most? Waiting until they're laid off to build their personal brand. Career transition expert Catherine Altman Morgan reveals the three career management mistakes even seasoned CMOs make—and they might be sabotaging your future opportunities. In this quick-hitting conversation, Catherine delivers straight talk on building your personal brand, maintaining critical relationships, and positioning yourself for success whether you're job hunting or not. From market disruptions to political shifts, CMOs are feeling the pressure. CFOs are tightening budgets, customers are hesitating, and entire industries are being forced to adapt. So, what’s a savvy marketing leader to do? For the full conversation covering 'nose to the grindstone syndrome,' navigating toxic work environments, and how to product-ize yourself, visit our YouTube channel (CMO Huddles Hub) or click here: [ https://youtu.be/f9_qZKSYDbM ]. Get more insights like these by joining our free Starter program at cmohuddles.com. Until then, keep those renegade thinking caps on and strong. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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441: B2B Marketing Metrics That Speak C-Suite 51:43

9 days ago51:43

51:43

In a perfect world, every marketing dollar would be easy to track and justify. In reality, proving impact is a constant battle In this episode, Drew Neisser brings together Julie Kaplan , Michael Callahan of Salt Security , and Bindu Chellappan of Corpay to explore the metrics that matter—and how to make sure they resonate in the boardroom. In This Episode: Julie Kaplan shares why marketing-driven pipeline is the metric that truly resonates with the C-suite—and how simplifying the conversation makes it easier to prove marketing’s value to the CFO. Michael Callahan reveals why broad pipeline metrics don’t resonate with sales—and how shifting to territory-level goals helped drive alignment and better results. Bindu Chellappan expands the conversation beyond pipeline, sharing how Corpay is tackling the challenge of measuring brand awareness, retention, and upsell impact—and why long-term marketing influence is just as important as net-new pipeline. Key Takeaways: The #1 metric that makes marketing’s impact undeniable. Why marketing-influenced revenue deserves more credit—and how to make the case for it. How to align marketing with sales—without the usual friction. Why brand awareness is more measurable than you think—and how to track it. Marketing’s value isn’t simple to prove—but the right numbers get the C-suite’s attention. Tune in to learn which ones matter most. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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440: Leading in Uncertain Times 16:54

16 days ago16:54

16:54

Every ten episodes, Drew Neisser turns the mic on himself to tackle the biggest challenges facing B2B CMOs. This time, it’s all about navigating uncertainty. From market disruptions to political shifts, CMOs are feeling the pressure. CFOs are tightening budgets, customers are hesitating, and entire industries are being forced to adapt. So, what’s a savvy marketing leader to do? Key Takeaways: Go Micro: Control the controllables—starting with yourself. Build personal resilience and create a strong microculture within your team. Lead with Empathy: Uncertainty breeds anxiety. CMOs don’t need all the answers, but they do need to listen, reassure, and check in with employees, customers, and partners. Protect the Brand: The political landscape is shifting fast. Word choices on your website could impact contracts and reputation. CMOs need to guide these conversations at the C-suite level. Build a Marketing Engine That’s an Asset: In a downturn, marketing is often the first to be cut—but not if it’s seen as a growth driver that increases company valuation. 🎧 Listen now and keep your renegade thinking caps on—and strong! For more, read: “The Political Tightrope: A CMO’s Guide to Navigating DEI & ESG in Polarized Times” For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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439: Video Testimonials: Social Proof in Motion 45:31

23 days ago45:31

45:31

Buyers trust other buyers more than they trust you—that’s just reality. A great video testimonial is proof, reassurance, and persuasion all rolled into one, but that only happens if people actually see it and act on it. So how do you keep testimonials from collecting digital dust and turn them into a true sales and marketing asset? That’s exactly what Drew Neisser and Alexander Ferguson , Founder & CMO of TeraLeap , tackle in this episode. From getting customers to say “yes” to crafting stories that resonate, Alex shares the strategies that make testimonials impossible to ignore. What You’ll Learn: The biggest mistakes that keep video testimonials from delivering real results. Ways to integrate testimonials across sales, marketing, and branding. How to measure impact, track conversions, and prove value to leadership. The right timing and approach to get more customers on camera. Don’t let your best customer stories go to waste. Catch the full conversation now! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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438: Michael Watkins’ First 90 Days 52:01

4 weeks ago52:01

52:01

If you haven’t read The First 90 Days by Michael Watkins , what are you waiting for? This bestselling guide to leadership transitions is a must-read for any executive stepping into a new role, and it’s a staple in the CMO Huddles community. A CMO’s first 90 days will set the course—either laying the groundwork for success or paving the way for an uphill battle. Drawing on more than two decades of research, Michael Watkins joins host Drew Neisser to share essential transition strategies and reveal the critical mistakes executives make in their early days—and exactly how to avoid them. What You’ll Learn: The biggest mistakes executives make in their first 90 days—and how to sidestep them. How to address the real problems within an organization—not just the ones you're familiar with. The importance of early wins and strategies to resist the "action imperative" The critical role of shifting perspectives for achieving long-term success. The power of process leadership and how to use it to accelerate your impact. Michael also shares insights from his new book, The Six Disciplines of Strategic Thinking , and why strategy has never been more critical (stay tuned for that episode). Tune in ASAP! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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437: Positioning That Sticks: Winning Mindshare 52:29

5 weeks ago52:29

52:29

"These are not the droids you’re looking for." Just like Obi-Wan Kenobi used a simple phrase to shift the stormtroopers’ perception, marketers need to pull off their own Jedi mind trick to capture mindshare for their brands. We call it "positioning." In this episode, Drew Neisser is joined by Joe Cohen ( AXIS ), Sara Larsen ( Wolters Kluwer ), and Carlos Carvajal ( Q2 ) to discuss the art and science of positioning—how to define, refine, and defend it in a crowded marketplace. Key Discussion Points: Joe Cohen explains how AXIS built credibility in energy transition by backing its positioning with real data. Sara Larsen shares how Wolters Kluwer got internal teams on board with a major brand shift. Carlos Carvajal reveals how Q2 overcame skepticism to expand beyond its core market. What you’ll learn: ✔ How to use research to reinforce your brand’s authority. ✔ Why positioning is an internal challenge before it’s an external one. ✔ The role of analysts, customer feedback, and storytelling in shaping brand perception. From using market research to create authority to ensuring internal teams embrace new positioning, this conversation is all about the strategies that make brands stand out—and stick! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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436: Turning GenAI Possibilities into Reality 50:50

6 weeks ago50:50

50:50

Gen AI isn’t just a playground for creativity—it’s a tool for real business impact. But while some marketers are embracing the possibilities, others are stuck in experimentation mode without a clear strategy. So how do you go from dabbling to driving real business impact with AI? In this episode, Lisa Gately , Principal Analyst at Forrester , joins Drew Neisser to break down how CMOs can lead the charge in AI adoption, avoid common missteps, and harness Gen AI to create real business value. Lisa also shares a sneak peek into her session at Forrester’s 2025 B2B Summit , exploring how AI is reshaping marketing, sales, and customer experiences. What you’ll learn: The top mistakes marketers make when adopting Gen AI—and how to avoid them. Why Gen AI success requires change management, not just technology. How CMOs can go beyond efficiency to drive real competitive advantage with AI. Want to take your AI strategy to the next level? Tune in! CMO Huddles members also get a 10% discount to Forrester’s 2025 B2B Summit—use code CMOHUDDLES25 to save! Register here: https://www.forrester.com/event/b2b-summit-north-america/ For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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435: From Clicks to Conversions 43:40

7 weeks ago43:40

43:40

Clicking is easy, converting is hard—let’s fix that. In this episode, Drew Neisser teams up with Sahil Patel , CEO of Spiralyze , to take a deep dive into what makes landing pages and home pages truly effective. But this isn't just theory-Sahil gets hands-on by breaking down the CMO Huddles home page and landing page, highlighting common pitfalls and sharing actionable fixes. What you'll learn: The biggest conversion killers on landing pages-and how to fix them fast. Why home pages need both storytelling and structure to keep visitors engaged. How small design tweaks-like better CTAs, cleaner forms, and smarter layouts-can drive big results. Want to see the pages Sahil critiqued? Check the show notes on renegademarketing.com for links to the visual resources. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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434: Unleashing Brand Love at Gusto 46:33

8 weeks ago46:33

46:33

Would you rather get a root canal or run payroll? Most small business owners would have picked the root canal—until Gusto came along. When Jason Ing joined Gusto in 2022, the company's reputation for making payroll easy rang loud and clear. The next logical step was to transform that reputation into brand gold. In this episode, we explore the campaign that reinforced customer love while driving demand. In this episode, Jason breaks down: ✔ How Gusto turned a simple insight into a high-impact brand campaign. ✔ How brand and performance marketing work together to maximize awareness and conversions. ✔ How to drive alignment in the C-Suite to position brand as a revenue driver, not just a creative exercise. ✔ The metrics and testing strategies used to prove the business impact of brand investment. ✔ Dos and don’ts when allocating your media mix It's a must-listen for any CMO looking to turn customer love into measurable growth. Don't miss it! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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433: Marketing to Your CEO + CFO 48:51

9 weeks ago48:51

48:51

How do marketers bridge the gap between bold creative ambition and the hard-nosed expectations of the C-suite? In this episode, Drew Neisser chats with Kay Moffett of Amplify , Katrina Klier of Sage Strategy Group , and Lakshmi Randall to uncover how CMOs can align marketing initiatives with business priorities while proving their value to their CEOs and CFOs. In this episode: Kay Moffett reveals how Amplify’s podcast, Science of Reading, became a catalyst for a movement in education, driving product adoption and underscoring the power of long-term brand investments. Katrina Klier shares her ART framework—Awareness, Recognition, Traction—a practical model for demonstrating marketing’s impact through both leading and lagging indicators. Lakshmi Randall dives into strategies for aligning with CFO and CEO priorities, including focusing on shared goals, running strategic experiments, and balancing short-term wins with long-term initiatives. You’ll also learn: Why anecdotal insights—or “anecdata”—can be as persuasive as hard metrics when proving marketing’s value. How consistent reporting can help CMOs build trust with the C-suite. The balancing act between short-term demand gen and long-term brand-building strategies. Tune in and discover how to turn the C-suite into marketing’s biggest advocates! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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432: Master B2B Buying Mayhem 50:43

10 weeks ago50:43

50:43

B2B buying has never been more complicated—or more critical for marketers to master. In this episode, Drew Neisser is joined by Dave Frankland , Forrester’s VP Research Director, for a sneak peek at Forrester’s 2025 B2B Summit and the theme of “Master Buying Mayhem.” Together, they explore the ever-evolving dynamics of buyer groups, self-service trends, and the growing influence of generative AI in the B2B landscape. In this episode: Navigating Buyer Complexity: Learn how to effectively engage the 20+ people who influence B2B buying decisions, including internal and external stakeholders. Elevating customer success: Discover how aligning promise-makers (sales) with promise-keepers (customer success) can drive loyalty and advocacy, even for unhappy customers. Transforming revenue processes: Discover how companies like Siemens and Reltio streamlined buying journeys and aligned teams for a customer-first approach. Self-serve buying journeys: Explore how the rise of self-service is reshaping traditional sales and marketing strategies—and what you can do to stay ahead. Tune in for actionable insights and frameworks that can help B2B marketers thrive amidst the chaos—and walk away ready to tame the buyer mayhem in your own organization. And if you like what you hear, make sure you register for Forrester's 2025 B2B Summit in Phoenix (March 31-April 3, 2025)! If you're a Huddler, reach out to us for a special discount code. Why you should go: Best-in-class case studies: Showcasing Return on Integration and Program of the Year award winners on the main stage Increased interactivity: Expect more roundtables and workshops than presentations, designed to foster collaboration, peer discussion, and actionable takeaways. Hands-on planning: Leave with a Plan on a Page or an assessment to identify your strengths and where to focus for improvement. Cross-functional focus: A unique opportunity to collaborate not just with marketing peers but also with sales, product, and customer success teams to align GTM strategies. One-on-one analyst sessions: Personalized insights from Forrester experts, tailored to your organization’s challenges and opportunities. Exclusive leadership exchange: Invite-only sessions for C-level executives, with opportunities to tackle strategic challenges in a private, focused environment. Vision meets practicality: Gain forward-looking insights about where B2B is headed, paired with tangible next steps to implement immediately. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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431: Don't Risk Playing It Safe: B2B Lessons from Leaders Leap 51:52

11 weeks ago51:52

51:52

Playing it safe might feel smart, but it’s the riskiest move of all. In this episode, Drew Neisser sits down with Steve Dennis , author of Leaders Leap , to explore the critical moments when leaders must embrace risk, drive innovation, and challenge the status quo. In this episode: What Got You Here Won’t Get You There: Why past successes might not guarantee future results, and how to adapt to a rapidly changing environment. A Slightly Better Version of Mediocre Won’t Cut It: Why incremental improvements are no longer enough and how to aim for true remarkability. Customer-Centric or Just Lip Service? The gap between saying that you’re customer-focused and actually delivering on it. You’ll also learn: How CMOs can position themselves as strategic leaders within their organizations. Why being “special, not big” can be a winning strategy in a competitive market. Practical steps for balancing long-term transformation with short-term results. Whether you’re navigating strategic pivots, championing customer-centric initiatives, or striving to build a remarkable brand, this conversation is packed with insights to help you leap with confidence into 2025 and beyond. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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430: 8 Resolutions for 2025: A Drew-on-Drew Special 14:13

12 weeks ago14:13

14:13

As we step into 2025, Drew Neisser takes the mic solo for a special Drew-on-Drew episode, sharing his eight resolutions for the year ahead. From personal growth to professional goals, our penguin-in-chief dives into the habits, mindset shifts, and priorities that will guide him—and hopefully inspire fellow marketers—through the year. In this episode: Resolution #1: Keep on learning – Embracing curiosity and connecting with experts to grow smarter every day. Resolution #2: Think bigger and do better – Aiming higher, taking risks, and saying yes to bold opportunities. Resolution #3: Manage time better – Prioritizing deep focus, smarter habits, and blocking time for what truly matters. Resolution #4: Invest more in partnerships – Doubling down on meaningful collaborations that drive impact. Resolution #5: Lighten up – Injecting humor and levity into everyday work and writing. Resolution #6: Stay positive – Balancing realism with optimism, even in challenging times. Resolution #7: Give back – Dedicating more time and energy to meaningful nonprofit causes. Resolution #8: Express gratitude – Recognizing and celebrating the people who make a difference. Tune in for an episode filled with thoughtful reflections, actionable takeaways, and a healthy dose of Drew’s signature wit. Here’s to a purposeful and impactful 2025! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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429: The B2B Marketing Performance Index 50:37

13 weeks ago50:37

50:37

When it comes to marketing metrics, what you measure—and how you measure it—can make all the difference. In this episode, Drew Neisser is joined by six-time CMO Grant Johnson to explore how to create marketing dashboards that go beyond vanity metrics to tell a full story of marketing’s impact. In this episode: Grant walks through his "Marketing Performance Index," a dashboard designed to measure marketing’s broader influence on pipeline health, brand strength, and market presence. Learn why too many marketers fall into the trap of tracking vanity metrics that don’t resonate with the C-suite—and how to avoid it. Discover the importance of aligning metrics with CEO and board priorities while maintaining a broader lens to capture momentum. Explore how setting baselines and tracking trends over time are critical for showing marketing’s true value. This is a sneak peek into a dashboard that doesn’t just measure what’s easy, it captures what actually matters—and elevates marketing’s voice in the C-suite. Tune in! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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428: Bold B2B Brand Journeys 50:48

14 weeks ago50:48

50:48

How do B2B leaders successfully navigate brand transformations? In this episode, Drew Neisser explores the art and science of rebranding with three exceptional marketers—Joy Neely, Heather Salerno, and Will Meier. From reclaiming past equity to aligning brands with new business goals, this conversation reveals the key strategies behind effective brand evolution. In this episode: Joy Neely shares the bold move to bring Medvantx back to its roots, the challenges of reintroducing an old name, and how she balanced sales and marketing priorities to support a successful rebrand. Heather Salerno explains how Appcast’s rebrand evolved from a refresh to a strategic overhaul, aligning the company’s identity with its rapid growth and new offerings. Will Meier discusses building a family of brands at FM , the decision-making process behind a house-of-brands approach, and the challenges of maintaining premium positioning across diverse markets. You’ll also learn: How to involve employees in the rebranding process and ensure alignment across teams. Metrics and KPIs to track brand health and measure rebrand success. Tips for overcoming resistance and fostering organizational buy-in. Whether you’re embarking on a rebrand, refreshing your identity, or simply curious about what makes brand transformations succeed, this episode is packed with actionable insights for B2B marketers. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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427: No Bullsh*t Strategy: The Art of Being the Only One 49:43

15 weeks ago49:43

49:43

What does it mean to have a strategy? In this episode, Drew Neisser hosts Alex M. H. Smith , author of No Bullsht Strategy*, for a candid discussion on stripping away the jargon and getting to the heart of what makes a business thrive. Together, they dive into what it means to build a strategy that defines not just what your business does—but what makes it the only one of its kind. In this episode, Alex M. H. Smith explains: Why “only” is better than “best” when crafting a competitive strategy. The pitfalls of focusing solely on communication while neglecting the operational and strategic foundations of the business. The difference between strategy and positioning How to align your strategy with true customer value, ensuring it resonates in the market while setting you apart from the competition. How to identify the mistakes in your previous thinking to craft a strategy that truly moves the needle. Whether you’re building a strategy from scratch or rethinking your current approach, this episode offers invaluable insights into creating a clear, actionable plan that delivers unique value to the market. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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426: B2B Marketing Strategy: 2025 Edition 56:07

16 weeks ago56:07

56:07

What’s on the horizon for B2B marketing in 2025? In this episode, guest host Jamie Gier steps in for Drew Neisser to explore where top CMOs are placing their bets for the future. Joined by Charles Groome of Biz2Credit , Tom Bianchi of Acquia , and Josh Leatherman of Service Express , this conversation dives deep into the strategies, tools, and tactics poised to drive success in the coming year. In this episode: Charles Groome shares his top three bets for 2025, including brand-led events, cross-channel marketing, and influencer strategies tailored to niche audiences. Tom Bianchi reveals how Acquia is aligning new product launches with focused segmentation and ABM tactics to optimize marketing ROI. Josh Leatherman explores how marketers can leverage AI to enhance analytics, drive predictability, and sharpen account-based sales and marketing strategies. The group also explores the results from a 5-part poll series: 40% of marketers expect budget increases in 2025. Events are regaining their place as a top investment area, beating out online marketing. Demand generation continues to dominate, with 51% prioritizing it over brand building. Clarity and collaboration emerged as the most critical skills for marketing teams in 2025. Owned content and SEO are expected to deliver the highest ROI next year. Tune in to hear how these marketing leaders are preparing for the challenges and opportunities of the year ahead—and take away actionable insights for your own 2025 planning. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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425: Unlocking Marketing Attribution 46:01

17 weeks ago46:01

46:01

Attribution is one of the toughest challenges for modern marketers—how do you measure what truly drives revenue in a complex, multi-touch journey? In this episode, Drew Neisser sits down with Taran Nandha , Founder and CEO of Growth Natives and DiGGrowth , to unpack the intricacies of marketing attribution and analytics. In this episode: Taran identifies the top mistakes marketers make with attribution, from relying on vanity metrics to overlooking offline touchpoints. He explains the importance of aligning people, processes, and tools to build an effective attribution system that delivers insights aligned with business objectives. Learn how to move beyond first-touch and last-touch models by embracing multi-touch attribution and account-based analytics for a more complete picture of customer journeys. You’ll also discover: How to connect and normalize data across platforms like CRMs, marketing automation tools, and ad channels. Practical tips on using cohorts and journey mapping to track ROI for events and campaigns over time. The role of AI in making sense of data and optimizing your marketing strategy. Whether you’re new to attribution or looking to refine your approach, this episode is packed with actionable advice to help you prove the value of your marketing efforts and drive better business outcomes. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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424: Marketing as a Business Driver 52:13

18 weeks ago52:13

52:13

What does it take to turn marketing into a true driver of business success? In this episode, Drew dives deep into this question with three expert CMOs— Shirley Macbeth of Forrester , Dan Lowden of Blackbird.ai , and Ali McCarthy of Amplify Your Voice Studio —who reveal how they keep marketing aligned with business objectives while pushing the boundaries of creativity and strategy. In this episode: Shirley Macbeth explains how Forrester’s “Plan on a Page” framework keeps marketing focused on top business objectives and the importance of prioritization in achieving meaningful results. Dan Lowden shares his proven “Marketing Playbook” that drives brand and revenue impact, detailing the role of compelling content in engaging target audiences and supporting sales. Ali McCarthy discusses the importance of a clear growth plan to align marketing with financial goals and maintain focus across the entire team. You’ll also learn: How to prioritize effectively in a resource-constrained environment Ways to foster creativity within the structure of a strategic plan The role of AI in scaling personalized content and enhancing team productivity Tune in to discover actionable insights on aligning marketing with business goals and making a measurable impact on revenue. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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423: Unlocking PR-able B2B Research 50:06

19 weeks ago50:06

50:06

What does it take to create B2B research that journalists can’t resist? In this episode, Drew Neisser sits down with research experts Becky Lawlor of Redpoint Content and Curtis Sparrer of Bospar PR to reveal the secrets of crafting and pitching impactful studies that capture media attention. In this episode: Becky Lawlor shares the top three mistakes to avoid in research design, emphasizing the importance of aligning with media trends, targeting the right audience, and writing effective survey questions. Curtis Sparrer highlights how to create “killer stats” that drive media coverage, and explains why a successful study must tell a story that resonates beyond niche audiences. You’ll also learn: Why it’s essential to conduct quality checks on survey audiences and design How to adapt your findings for multiple uses, from PR to lead generation Practical tips on “news-jacking” and tapping into timely topics for maximum impact Tune in to discover how to make your research stand out, earn top-tier coverage, and turn valuable insights into brand-boosting press. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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422: The Focus Factor: Driving B2B Success 50:05

20 weeks ago50:05

50:05

For CMOs, strategy is as much about what not to do as it is about what to focus on. In this episode, we explore the transformative power of focus with three marketing leaders who have mastered the art of saying "no" to the nonessential. Highlights include: JD Dillon shares how Tigo Energy’s "Green Glove Service" transformed customer service into a brand differentiator and rallied the entire organization around a simple, powerful concept. Laura Beaulieu discusses her approach at Holistiplan to amplify customer voices through webinars and referrals, focusing on building an influencer pipeline that converts loyal customers into brand advocates. Kevin Briody explains how Edmentum consolidated multiple websites to simplify the customer experience, reduce internal complexity, and drive more impactful marketing through a streamlined digital presence. (He's now CMO of Meteor Education ). We also cover the challenges of prioritizing in a fast-paced environment, strategies for creating impactful marketing initiatives, and the delicate balance between agility and focus. Tune in to learn how to drive greater impact by doing fewer things exceptionally well—and find out how to keep both your team and your brand centered on what matters most. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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421: Customer Advocacy Fuels Customer-Driven Growth 51:13

21 weeks ago51:13

51:13

Most businesses profess to love their customers. However, only a few have figured out how to transform brand love into advocacy on a consistent and scalable basis. Enter this episode's guests: Tejal Parekh , previously of Upside Rebecca Stone of Cisco Suzanne Reed of LBMC In this insightful conversation, these three powerhouse CMOs share their unique approaches to turning satisfied customers into vocal advocates. They dive into the essential elements of building a successful customer advocacy program, from structuring advocacy within the organization to funding and measuring its success. Listen in as they explore the balance between short-term goals and long-term impact, and reveal real-world strategies to elevate customer voices. Whether you're starting from scratch or looking to scale your advocacy efforts, this episode offers invaluable insights for B2B marketers committed to fostering genuine customer loyalty and influence. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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420: Disrupt or Be Disrupted: Big Ideas for 2025’s CMOs 14:14

22 weeks ago14:14

14:14

In this special Drew-on-Drew episode of Renegade Marketers Unite, Drew Neisser sits down with... himself, to tackle the biggest marketing questions for 2025. From AI’s takeover to the comeback of in-person events, Drew wrestles with the trends that will shape the future of marketing. Expect bold predictions, sharp insights, and a little friendly self-debate as Drew explores how CMOs can stay ahead of the curve. Key Takeaways: How AI will supercharge marketing (and what it won’t do). The growing importance of the CMO+. How to expand your impact beyond marketing. Why in-person events are about to boom again. This episode is packed with tips to future-proof your strategy. By the way, we're diving MUCH deeper into these ideas at our CMO Super Huddle on November 8th in Palo Alto. It’s a one-day, action-packed event designed for B2B CMOs to share, learn, and build strategies for 2025 and beyond. Learn more at cmohuddles.com. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
419: Reimagine GenAI: Creative Applications Beyond Efficiency 53:52

23 weeks ago53:52

53:52

What if AI could do more than save time—what if it could engage employees, excite customers, and inspire creativity? In this episode of Renegade Marketers Unite, Drew Neisser chats with the inventive Jenny Nicholson to uncover how B2B marketers can transform their approach using generative AI. From reimagining decision-making to turning everyday tasks into playful, monster-slaying missions, Jenny shares innovative ways AI can spark creativity and boost engagement. Tune in for real-world examples and insights on AI's true promise—to build more human experiences and transform the way we work. Key Takeaways: Unlock AI’s potential for creativity, not just efficiency Explore fresh ideas for team engagement and customer interaction Why every marketer should experiment with AI to push boundaries Perfect for B2B marketers looking to take their AI strategies to the next level! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
418: A CMO Guide to Moving Up Market 54:17

24 weeks ago54:17

54:17

What does it take to move up market and start targeting the enterprise market? In this episode, host Drew Neisser is joined by Allyson Havener (SVP of Marketing at TrustRadius ), Sheri Chin (CMO of Galileo Financial Technologies ), and Jakki Geiger (most recently CMO of Hazelcast ) to discuss how to navigate the strategic shift. From aligning sales and marketing teams to crafting tailored messaging, these marketing leaders share real-world experiences on what works—and what doesn’t—when moving up market. Key Discussion Points: How to identify when it’s time to move up market. The internal shifts needed to target enterprise customers successfully. Leveraging account-based marketing and targeted content for larger deals. The importance of partnerships in breaking into the enterprise market. How to balance retaining SMB customers while scaling to serve enterprise clients. Tune in to hear real-world strategies for taking your business to the next level by moving up market. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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417: Marketing is Not a Gumball Machine 45:12

25 weeks ago45:12

45:12

Does your marketing strategy rely on short-term fixes and MQL targets? This episode will show you why it’s time to return to a deeper, more sustainable approach. Drew Neisser sits down with Jon Miller to tackle the tough questions, like whether the traditional marketing playbook is broken—and how CMOs can fix it. Jon shares actionable insights on: Revisiting the Fundamentals: Why product-market fit, positioning, and reputation are more important than ever for marketing success. Doing Right by the Customer: How focusing on short-term results can undermine the customer experience and damage long-term growth. Embracing AI for the Long Haul: Why CMOs need to prepare for AI's lasting impact (beyond content creation) to stay competitive. If you're ready to move beyond outdated tactics and rethink your approach to marketing, this episode offers practical strategies for success. Tune in! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
416: Demand Gen Machine: Driving Growth with Precision 50:46

26 weeks ago50:46

50:46

What does it take to build a demand gen machine that not only delivers leads but drives real, measurable business impact? In this episode, host Drew Neisser is joined by Michael Callahan ( Salt Security ), James B. Stanton ( CuraLinc Healthcare ), and Jeff Morgan ( Elements ) to discuss how they've built scalable, high-performing demand gen engines. From refining incentive strategies to focusing on ideal customer profiles (ICP), these seasoned marketers share practical tips on boosting conversion rates and maximizing ROI in B2B marketing. Learn how to align sales and marketing teams, leverage AI and automation tools, and avoid common pitfalls that can derail even the best demand gen strategies. Key Discussion Points: How to fine-tune incentives to attract the right prospects. Why narrowing your ICP can boost conversions and drive more qualified leads. The power of partnerships in driving down customer acquisition costs. How AI tools are enhancing marketing efficiency and delivering better insights. Real-world examples of successful (and not-so-successful) demand gen campaigns. Tune in to learn the strategies that top B2B marketers use to build demand gen machines that deliver lasting results. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
415: New Rules (for CMOs) of B2B Marketing + PR 52:11

27 weeks ago52:11

52:11

What do surfboards, The Grateful Dead, and the Savannah Bananas baseball team have in common? If you ask marketing expert David Meerman Scott , they all hold valuable lessons for creating a standout marketing strategy that connects deeply with your audience. In this episode, David joins host Drew Neisser to discuss the latest (9th!) edition of his iconic book, The New Rules of Marketing & PR , and how CMOs can navigate a rapidly changing landscape with AI, content creation, and fan-building strategies. From redefining traditional marketing to real-world examples with unconventional success, David offers practical advice for B2B CMOs aiming to stay ahead in 2025 and beyond. A few key takeaways: Why understanding your audience is still the bedrock of effective marketing. How AI is impacting content creation—and where companies are getting it wrong. The power of newsjacking: how to inject your brand into breaking news to capture attention and boost visibility. The enduring value of building real-world experiences to connect with customers. Marketing lessons from the Grateful Dead and how to apply them to your business. Tune in for insights on the future of marketing, how to stand out, and how unconventional thinking can drive success in the B2B world. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
414: Building a Dream B2B Marketing Team 52:02

28 weeks ago52:02