Growthitect podcast

#MBA #Entrepreneur #Business #Tyler Suomala #Architects #Architecture #Business Development #Marketing #Sales #Social Media

1:15:36

In this episode, we welcome back David French, columnist for The New York Times , former constitutional attorney, and author of Divided We Fall . We discuss the current state of American democracy, the challenges of political division, and how we can engage in civil discourse despite deep ideological differences. David also shares a personal update on his family and reflects on the profound trials and growth that come with adversity. 📌 What We Discuss: ✔️ How David and his family navigated the challenges of a serious health crisis. ✔️ The rise of political polarization and the factors driving it. ✔️ Why distinguishing between “unwise, unethical, and unlawful” is crucial in analyzing political actions. ✔️ How consuming different perspectives (even opposing ones) helps in understanding political dynamics. ✔️ The role of Christian values in politics and how they are being redefined. ⏳ Episode Highlights 📍 [00:01:00] – David French’s background and his journey from litigation to journalism. 📍 [00:02:30] – Personal update: David shares his wife Nancy’s battle with cancer and their journey as a family. 📍 [00:06:00] – How to navigate personal trials while maintaining faith and resilience. 📍 [00:10:00] – The danger of political paranoia and the pitfalls of extreme polarization. 📍 [00:18:00] – The "friend-enemy" paradigm in American politics and its influence in Christian fundamentalism. 📍 [00:24:00] – Revisiting Divided We Fall : How America’s divisions have devolved since 2020. 📍 [00:40:00] – The categories and differences of unwise, unethical, and unlawful political actions. 📍 [00:55:00] – The balance between justice, kindness, and humility in political engagement. 📍 [01:00:00] – The After Party initiative: A Christian approach to politics focused on values rather than policy. 💬 Featured Quotes 🔹 "You don't know who you truly are until your values are tested." – David French 🔹 "If we focus on the relational, we can have better conversations even across deep differences." – Corey Nathan 🔹 "Justice, kindness, and humility—if you're missing one, you're doing it wrong." – David French 🔹 "The United States has a history of shifting without repenting. We just move on." – David French 📚 Resources Mentioned David French’s Writing: New York Times David’s Book: Divided We Fall The After Party Initiative – More Info Advisory Opinions Podcast (with Sarah Isgur & David French) – Listen Here 📣 Call to Action If you found this conversation insightful, please: ✅ Subscribe to Talkin' Politics & Religion Without Killin' Each Other on your favorite podcast platform. ✅ Leave a review on Apple Podcasts, Spotify, or wherever you listen: ratethispodcast.com/goodfaithpolitics ✅ Support the show on Patreon: patreon.com/politicsandreligion ✅ Watch the full conversation and subscribe on YouTube: youtube.com/@politicsandreligion 🔗 Connect With Us on Social Media @coreysnathan: Bluesky LinkedIn Instagram Threads Facebook Substack David French: 🔗 Twitter | BlueSky | New York Times Our Sponsors Meza Wealth Management: www.mezawealth.com Prolux Autogroup: www.proluxautogroup.com or www.granadahillsairporttransportation.com Let’s keep talking politics and religion—with gentleness and respect. 🎙️💡…

Growthitect

Series home•Feed

Actionable growth hacks to help architects improve their sales, marketing, and social media skills.

21 episodes

Growthitect

updated 4 days ago

Series home•Feed

Actionable growth hacks to help architects improve their sales, marketing, and social media skills.

21 episodes

#MBA #Entrepreneur #Business #Tyler Suomala #Architects #Architecture #Business Development #Marketing #Sales #Social Media

Semua episode

1
How Sweet Sparkman Won an International Competition (with Lissette Callejas) 44:09

4 days ago44:09

44:09

#21: Lissette Callejas, Director of Marketing at Sweet Sparkman, reveals the strategies that propelled her firm to win in the Reimagining Pei International Competition. We break down the secrets behind standout proposal submissions – what works, what doesn’t, and how to position your firm as the obvious choice. Get ready to dive deep into how to elevate your marketing game. PS - If you’re a growth-minded firm owner or leader, apply to join us inside The Studio - https://growthitect.com/studio Here’s what you’ll learn in the episode: → What no one tells you about the Reimagining Pei competition… and why it’s more than just another design challenge. → How Sweet Sparkman cracked the code to stand out in a sea of submissions, without gimmicks or overpromising. → The secret weapon Lissette’s team used to understand client needs, without ever speaking to them directly. → Why great storytelling beats great design in public presentations → Why entering high-stakes competitions can transform your firm, even without a win. → The surprising elements that made Sweet Sparkman’s winning design concept impossible to ignore. → The truth about proposal writing: why Lissette shifts the focus from the firm’s achievements to the client’s real needs. → Why company culture is the hidden advantage in creating award-winning projects → What most firms get wrong about networking: Sweet Sparkman’s strategy for building relationships that lead to future wins. (01:18) Winning the Reimagining Pei International Competition (06:31) The first step: Crafting a standout proposal (07:31) Smart research and experience (13:17) The power of inclusive storytelling (16:10) Nailing the client’s vision: Goals and strategy (18:38) Reimagining spaces: Adaptive reuse in action (21:42) The immersive pitch (25:17) When a public vote turns into a frenzy (29:35) Tailoring solutions for maximum impact (31:07) The secret to making key points stick (36:12) The hard truth about long-term growth (39:09) Why the best work comes from enjoyment (41:58) Inside a collaboration with Renzo Piano GROWTHITECT RESOURCES → Apply to join The Studio - https://growthitect.com/studio → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED → Follow on LinkedIn → Follow on Instagram → Subscribe on YouTube → Follow on Twitter…

1
Million Dollar Pricing Strategies (with Alexander Buckeridge of Studio Bucky) 40:39

13 weeks ago40:39

40:39

#20: Alexander Buckeridge of Studio Bucky joins us again to share exciting updates on his firm's global success and discuss his pricing strategies for a major upcoming project. We'll dive deep into how he plans to navigate the complexities of a high-end residential design. → How did Alexander secure a big residential project from a former retail client? → What are Alexander’s strategies for defining clear deliverables and revision terms in a long-term project? → How does he plan to structure his pricing packages to fit different client needs? → Why is ‘padding’ important in fixed-fee projects, especially for long-term engagements? → What are the key considerations Alexander takes into account when negotiating project fees? → How has Alexander's experience with smaller projects influenced his approach to a $5-7 million project? → What steps is Alexander taking to ensure his business can grow sustainably while managing this large project? → How does the "profit first" system and setting up an S-Corp play into Alexander’s business strategy? → What role do content creation and structured planning play in the growth of Studio Bucky? (04:13) High-end interior design for luxury apartments. (08:52) Planning construction costs and phasing next year. (11:28) Clarify understanding before asking for commitment. (13:57) Offer a fixed fee with added services for clients. (17:43) Less frequent updates vs. frequent virtual walkthroughs. (23:39) Subscription models for sustaining commercial clients. (27:53) How the hourly concept phase can protect the architect's interests. (31:55) Ensure fair fees and foundational stability to protect yourself. (35:34) Why Alexander hasn’t started paying himself his salary yet. GROWTHITECT RESOURCES → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join → Apply to join The Studio - https://growthitect.com/studio STAY CONNECTED → Follow on LinkedIn → Follow on Instagram → Subscribe on YouTube → Follow on Twitter SPONSORS 🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.…

1
How To Build Awareness In Your Market (with Graham Irwin of Essential Habitat Architecture) 46:07

14 weeks ago46:07

46:07

#19: Graham Irwin, owner of Essential Habitat Architecture , joins Tyler Suomala to delve into effective strategies for lead generation and maintaining client relations in the architecture industry. This episode provides insights drawn from Graham's 20+ years of experience running a solo practice across different business processes and marketing strategies. → What are the key elements in developing a sustainable system for client referrals? → How can architects differentiate their marketing efforts to focus on solving client problems? → How has the shift to millennials impacted client engagement and lead generation? → How does Graham utilize social media and events for client engagement? → What are the best methods for leveraging money and time to enhance business visibility and lead acquisition? → How can creating a sample calendar improve the implementation of business strategies? (05:19) Clients prioritize solutions, not the architectural process. (07:09) Approach tasks with clarity, not over-romanticism. (12:13) Millennials rely on online information. (15:04) Consistency and volume drive social media presence. (18:50) Referrals are inconsistent despite industry and builder connections. (24:39) Choose joy over guilt for climate action. (27:59) Alternate between providing value and self-promotion. (30:44) Consider time or money. (35:04) Leverage past successes and encourage referrals through feedback. (37:15) Efficient LinkedIn and referral strategies maintain relationships. (42:41) Set time aside to implement growth hacks. (45:38) Create a sample calendar for better planning. GROWTHITECT RESOURCES → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join → Apply to join The Studio - https://growthitect.com/studio STAY CONNECTED → Follow on LinkedIn → Follow on Instagram → Subscribe on YouTube → Follow on Twitter SPONSORS 🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.…

1
This Architect’s Formula for Firm Growth (with Rachael Smith of Lighthouse Studio) 46:46

15 weeks ago46:46

46:46

#18: Rachael Smith of Lighthouse Studio joins us to explore how to expand her business and optimize her project workflows. We delve into the nuances of project management, client contracts, and how to scale a high-end residential architecture firm. In this conversation, we discuss: → How planning work schedules ensures a consistent project pipeline while allowing time for business development → How to lock clients into larger and longer contracts (and why that’s better for the architect and the client) → The benefits of using simple tools like spreadsheets and Gantt charts for project scheduling → Why it’s crucial to experiment with outsourcing strategies and contract structures → What SEO improvements can small firms make without hiring an SEO agency? → How should projects be scheduled to reflect a busy, in-demand status? → What pricing strategies can help maintain client engagement throughout a project? → How can a refined client qualification process contribute to sustainable growth? (03:03) The beneficial collaboration with a freelance designer. (07:48) Why three months' planning isn't long-term security. (12:29) How confidence in the timeline impacts project planning effectiveness. (14:11) Experiment with contract structures for higher-end design. (18:00) Middle pricing often appears as the ideal choice. (19:59) Refine qualification and establish minimum contract value. (23:50) Improving SEO to rank in the top 3. (28:21) Refine client qualification using data and opportunities. (31:58) Explore scaling to increase contract value benchmarks. (39:15) The client-focused process: present, choose, refine, build. (41:23) Expand in the current market before entering a new one. GROWTHITECT RESOURCES → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join → Apply to join The Studio - https://growthitect.com/studio STAY CONNECTED → Follow on LinkedIn → Follow on Instagram → Subscribe on YouTube → Follow on Twitter SPONSORS 🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.…

1
Building A Business Development Playbook (with Lori Beppu and Glen Cordova of BMA Architects) 41:41

16 weeks ago41:41

41:41

#17: Lori Beppu and Glen Cordova of BMA Architects join me to dive into the intricacies of networking, business development, and their journey as new partners in a high-end residential architecture firm. Listen as we explore effective strategies for client acquisition, relationship building, and maintaining exclusivity in a competitive market. → Are live events a good way to identify potential contractors and partners? → What are the best practices for maintaining relationships with partners and staying top-of-mind for referrals? → Why creating a waitlist for their high-demand projects might be the best move → Leveraging social media platforms like Instagram to attract clients and the calls to action to include → The techniques to reduce friction in business processes and streamline client interactions → Why is qualifying potential clients through contact forms a crucial step in managing resources efficiently? → How can educating potential clients on the architecture process improve client relationships and project outcomes? → Why engaging with luxury realtors, interior designers, and attorneys is a key part of their relationship-building strategy? (05:43) On the market shifting; including Miami rising and the Hamptons slowing down. (07:12) The diverse architectural opportunities in Long Island and NYC (11:31) Events organized for marketing efforts. (14:04) Referrals, social media, and online publications. (22:16) When qualified prospects become clients. (25:37) How to use newsletters to prompt project collaborations with partners. (29:05) Optimize contact forms to reduce friction and qualify leads. (31:32) How to maintain contact with potential clients. (34:33) Communicate needs clearly to gain more leads. (36:19) The value of high-end residential architecture. GROWTHITECT RESOURCES → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED → Follow on LinkedIn → Follow on Instagram → Subscribe on YouTube → Follow on Twitter SPONSORS 🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.…

1
Using AI To Market Your Architecture Firm (with Michael Maturo of DYAMI Architecture) 56:08

17 weeks ago56:08

56:08

#16: Michael Maturo of DYAMI Architecture joins us to explore how AI can transform marketing and sales processes in the architecture industry. From handling complex projects to optimizing client engagement, Michael shares his invaluable 20-year industry experience. We dive into: → Using AI to organize content and create standard operating procedures (SOPs) for architecture firms → What are the benefits and challenges of using AI tools like ChatGPT or evyAI for content creation? → How does DYAMI Architecture leverage AI to target content towards specific market segments? → Michael's advice on sales and marketing integration → How Michael’s firm has adapted post-COVID, especially in terms of marketing and obtaining new clients → Strategies to attract repeat clients through Project Improvement Plans (PIPs) → Why you need to approach networking and referrals differently for gaining new projects → Why Michael is bullish on LinkedIn as a prospecting platform → The power of human editing to ensure quality when using AI (05:00) Specializing in a proactive, high-level client service. (08:08) Handling a complex hotel project. (12:26) Why marketing and sales are similar processes. (16:01) A redesigned website prioritizes portfolio over company size. (18:42) Select the persona or tone to generate a tailored message response. (23:05) Expanding LinkedIn contacts in property management and hospitality. (27:12) Opening the Florida office and the focus on LinkedIn marketing. (34:44) Create SOPs for sales and marketing efficiency. (38:03) How to manage financial complexities in property and hotel renovations. (39:48) How advisors solve hotel renovation challenges strategically. (44:02) Optimize newsletter subject lines with existing data. (45:35) Create content triggers to engage hotel professionals. (51:07) Updating proposals with marketing content and visuals. (52:56) Use AI for organizing project improvement plans. GROWTHITECT RESOURCES → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED → Follow on LinkedIn → Follow on Instagram → Subscribe on YouTube → Follow on Twitter SPONSORS 🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.…

1
How To Use Events to Find Your Next Client (with Bradly Hirdes of Ordinary Architecture Practice) 38:53

18 weeks ago38:53

38:53

#15: Bradly Hirdes of Ordinary Architecture Practice joins host Tyler Suomala to discuss proactive business development and networking strategies for architecture firms. Hear how Bradly navigates client relationships and expands his network in Houston, Texas. We dive into: → Showing genuine curiosity in building client relationships → How often should architects engage in networking events to build and maintain relationships? → What is the importance of formalizing a relationship management system for architecture firms? → Scheduling regular time for outreach and networking efforts → The power of hosting regular social events to help maintain and grow a network → How can Google reviews impact the visibility and growth of small architecture firms? → Leveraging your current client relationships to attract new work (03:58) Preparing for growth by targeting ideal clients. (08:20) Leveraging connections for architectural work opportunities. (12:44) Creating spaces for deeper connections. (16:16) The power of genuine curiosity in client relationships. (19:17) Engage easily: from dinners and luncheons to charity events. (22:20) How consistent contact keeps you top of mind. (24:15) Mix your communication methods to stay memorable. (28:46) Curate intimate gatherings and social events within your network. (30:49) Seeking testimonials and reviews. (35:52) Formalize relationships, set goals, and follow up consistently. GROWTHITECT RESOURCES → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED → Follow on LinkedIn → Follow on Instagram → Subscribe on YouTube → Follow on Twitter SPONSORS 🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.…

1
How To Expand Your Client Base (with Anamargarita Baasch of Baasch Gallegos Architects) 41:05

19 weeks ago41:05

41:05

#14: Anamargarita Baasch, a Venezuelan architect and firm owner now practicing in the US, joins us to discuss overcoming the challenges of outreach and building a diversified client base. We delve into proactive networking strategies and the potential of targeting niche markets in high-end residential and commercial projects. We dive into: → Strategies to help overcome the reluctance to call strangers → Setting a regular time for outreach activities → Why you need to choose a specific market focus for the next six months → Preferences between high-end residential and commercial projects → The power of emotional elements in marketing messaging → The role of contractors in outreach and business development strategies → How to leverage existing networks → The benefits of targeting the Latin American community for high-end residential projects (03:20) How a reliable revenue source supports the firm’s growth success. (07:48) Why Latin American architects attract local family clientele. (10:31) Find market traction first, then focus and scale. (15:19) Focus marketing efforts on one service area. (23:44) Quality versus quantity leads. (27:19) Identify your market and the power of networking and cold outreach. (29:00) Why building relationships with contractors is mutually beneficial. (31:44) Collaborating on smaller projects with high-end firms. (36:42) The goal is 5-10 projects annually for growth. (38:52) Why your outreach needs to be consistent. GROWTHITECT RESOURCES → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED → Follow on LinkedIn → Follow on Instagram → Subscribe on YouTube → Follow on Twitter SPONSORS 🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.…

1
How To Prove The Value of Good Design (with Tyler Mikolajczak of Built Studio) 40:26

20 weeks ago40:26

40:26

#13: Tyler Mikolajczak of Built Studio joins me to tackle two very common challenges. First, how architects can succinctly describe what they do and who they help. Then, how to make the value of good design more clear and obvious to clients. Join us as we unpack the strategies for engaging clients and the essentials of crafting compelling business messages. We dive into: → A formula to succinctly describe your business message → How do you prioritize client engagement throughout the design process? → Tyler Mikolajczak’s approach to "high-performance homes" → How can architects address and educate clients on the value of good design? → Strategies for disqualifying unsuitable clients… early on → The role of The Studio community in promoting collaborative growth → How Tyler Mikolajczak ensures Built Studio’s service offerings are unique in the residential architecture market (05:30) Seeking open-minded clients for personalized projects. (07:48) Targeting young families/professionals. (12:25) Ensuring client satisfaction by creating ideal homes. (15:48) The craft of uniquely helping clients achieve goals. (22:18) Educating homeowners about improving comfort and performance. (26:13) How architects often face decision fatigue and trend pressure. (27:48) How custom solutions enhance client differentiation and appeal. (30:30) Understand client desires and needs before contracting. (35:50) Enjoying banter, challenging clients and encouraging growth. (37:36) Discussing pricing strategies. GROWTHITECT RESOURCES → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED → Follow on LinkedIn → Follow on Instagram → Subscribe on YouTube → Follow on Twitter SPONSORS 🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.…

1
Building An Architecture Marketing Strategy From Scratch (with Jason Altman of WLP Associates) 45:24

22 weeks ago45:24

45:24

#12: Jason Altman of WLP Associates joins me to discuss actionable marketing strategies for architecture firms with limited resources. This episode dives into overcoming common marketing challenges and highlights effective techniques to diversify client acquisition. We dive into: → What are the most common mistakes architecture firms make in their marketing efforts? → How can firms with limited resources begin to build a solid marketing strategy? → Why is LinkedIn a preferred platform for marketing in the architecture industry? → How can architecture firms effectively integrate video content into their marketing strategy? → What is 'dark social' and how does it impact architecture marketing? → Why is it crucial for architecture firms to engage in marketing even when they are busy? → What are the key differences between warm and cold outreach in terms of effectiveness? (06:10) Referrals should be celebrated, but risk if dependency fails. (07:21) Diversify marketing channels to secure business growth. (13:23) Dark social impacts marketing beyond immediate tracking. (16:09) Focus on one channel to optimize resources. (18:24) LinkedIn is great for decision-makers, and Instagram for engagement. (22:09) Video Sales Letters (VSLs) gain trust and prompt action. (27:30) Understand target markets. (28:25) Focus on top markets (33:37) Cold calls offer valuable market insights quickly. (39:47) Focus on outreach before building LinkedIn presence. (42:22) Connecting with like-minded people and opening up improves the profession through dialogue. GROWTHITECT RESOURCES → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED → Follow on LinkedIn → Follow on Instagram → Subscribe on YouTube → Follow on Twitter SPONSORS 🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.…

1
How To Impress Clients with a Killer Onboarding Package (with Matt Forget of 5 Architecture) 37:15

23 weeks ago37:15

37:15

#011: Ever wondered how to create a lasting client experience in architecture? Matt Forget, co-owner of 5 Architecture in Florida, joins us to kick off Season 2 by diving into client onboarding experiences and his sales strategies. We dive into: → What are some of the successful pricing strategies in architecture? → Why are memorable client onboarding and closing experiences so crucial? → What are the steps in Matt's sales and onboarding process? → How can you use humor and creative labelling in proposals? → What are the proactive measures for a smooth onboarding phase? → How do you set clear expectations in client communication? (00:00) Podcast intro. (04:17) Prioritize early engagement for a unique experience. (07:37) The power of vetting, meeting in person and building rapport. (12:01) How to identify challenges. (15:36) A word from our sponsor. (16:35) The ‘Peak-End Rule’ and how end experiences impact client perception. (22:33) Intentionality and future-focused planning enhance relationships. (24:24) Prepare clients for 2025 completion and process understanding. (27:13) Business book resources with executives. (30:37) Consider swag and design templates for kickoff. (33:39) Valuable community with useful, implementable resources. GROWTHITECT RESOURCES → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED → Follow on LinkedIn → Follow on Instagram → Subscribe on YouTube → Follow on Twitter SPONSORS 🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.…

1
Architecture and Alcohol with Alexander Buckeridge of Studio Bucky 49:50

32 weeks ago49:50

49:50

#10: Alexander Buckeridge, of Studio Bucky, and I sit down with our favorite drinks to celebrate his success and the end of Season 1. And this time, I finally get to ask Alexander some questions! → What advice does he have for architects that want to start their own firm? → What are most architects overlooking? → What are his long term goals with Studio Bucky? → What’s his most controversial point of view on architecture? → What’s his biggest takeaway from our time together? 00:00 Podcast Intro 01:01 Introduction and Whiskey Talk 03:30 Celebrating Season One Finale 04:24 Advice for Aspiring Architects 06:35 Challenges in Running a Firm 10:58 Long-Term Goals and Reflections 18:15 A Word From Our Sponsor 26:08 Finding Passion in Art and Architecture 27:00 Creative Freedom and Growth at Snarkitecture 30:52 Discovering a Love for Architecture 32:15 The Intellectual Challenge of Architecture 33:32 Balancing Theory and Practice 35:41 The Importance of Communication in Architecture 48:36 Reflecting on the Journey and Future Goals GROWTHITECT RESOURCES → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join → Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9 STAY CONNECTED → Follow on LinkedIn → Follow on Instagram → Subscribe on YouTube → Follow on Twitter SPONSORS Use Gelt for worry-free tax management for you and your firm. Get 10% off your Gelt subscription → joingelt.com/growthitect…

1
How To Keep Winning Clients 29:47

33 weeks ago29:47

29:47

#09: In this episode, I share multiple strategies for building a sustainable pipeline of future clients with NYC-based architect Alexander Buckeridge. We dive into: → How to use the momentum from his first client to get more clients → How to manage a lead pipeline and a sales pipeline → How to identify if a real client opportunity exists 00:00 Episode Intro 01:59 Future Projects and Networking 06:27 Managing Relationships with CRM Tools 07:16 Understanding Lead vs. Sales Pipeline 08:23 Defining Project Criteria 09:51 Effective Client Communication Strategies 15:48 A Word From Our Sponsor 19:29 Prioritizing and Following Up with Leads 20:39 Networking and Cold Outreach Tactics 21:20 Case Study: Engaging with High-Value Clients 28:35 Tips for Scheduling Meetings GROWTHITECT RESOURCES → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join → Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9 STAY CONNECTED → Follow on LinkedIn → Follow on Instagram → Subscribe on YouTube → Follow on Twitter SPONSORS Use Gelt for worry-free tax management for you and your firm. Get 10% off your Gelt subscription → joingelt.com/growthitect…

1
How To Get Your First Architecture Client 23:05

34 weeks ago23:05

23:05

#08: Hey friends, Tyler Suomala here, your host of the Growthitect podcast. In this episode, NYC-based architect Alexander Buckeridge and I reflect on his journey to landing his first client. We dive into: → What happened on the final call before winning the project → The project timeline and his plan for execution → Why this is the first step of building a sustainable business 00:00 Podcast Intro 01:47 Starting a Promising Client Meeting 02:24 Securing the First Client 03:09 Project Details and Initial Steps 03:56 Celebrating the Win 04:24 Reflections on the Journey 05:17 Planning and Preparation 05:55 Balancing Work and Growth 08:33 Building a Sustainable Business 11:06 A Word From Our Sponsor 12:27 Navigating the Challenges 22:36 Podcast Outro GROWTHITECT RESOURCES → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join → Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9 STAY CONNECTED → Follow on LinkedIn → Follow on Instagram → Subscribe on YouTube → Follow on Twitter SPONSORS Use Gelt for worry-free tax management for you and your firm. Get 10% off your Gelt subscription → joingelt.com/growthitect…

1
How To Manage Sales Operations As A Small Architecture Firm 23:48

35 weeks ago23:48