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All About Change
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31:05Vicki Sokolik refuses to be an Ostrich. Her son brought to her attention the crisis of unhoused youth — youth unhoused, not living with a parent/guardian, and not in foster care — in America, and she has been fighting to support this vulnerable population every since. Most active in Tampa Bay, Florida, Vicki is the founder and CEO of the nonprofit Starting Right, Now, which removes barriers for unaccompanied homeless youth to cultivate long-term well-being and self-sufficiency. She is also the author of the new book, “If You See Them: Young, Unhoused, and Alone in America.” Vicki Sokolik joined host Jay Ruderman to discuss the many ways unhoused youth fall through the cracks in our society, how her organization helps them, and also how to build trust with people who could use your help. Episode Chapters (00:00) Intro (01:10) Vicki’s origin story (02:40) What is “unhoused youth?” (06:40) What should a person do if they worry they see an unhoused youth? (08:19) How have conversations around unhoused youth changed in Vicki’s 20 years working with them? (11:02) How do people get the word out and help unhoused youth? (14:55) Vicki’s new book (16:48) How Vicki builds trust (20:10) What do students receive at Starting Right, Now? (22:58) How does Vicki balance advocacy and direct support? (27:53) Starting Right, Now alumni (29:10) Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…
The Smartest Amazon Seller
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Content provided by SmartScout. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SmartScout or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Scott Needham is the Founder of SmartScout. An Amazon software developer for 10 years his company BuyBoxer has done over $300m in sales on Amazon. Scott has accumulated a deep knowledge about selling product online, and in the podcast he shares his knowledge with you to help you become a better Amazon seller.
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294 episodes
Mark all (un)played …
Manage series 3599770
Content provided by SmartScout. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SmartScout or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Scott Needham is the Founder of SmartScout. An Amazon software developer for 10 years his company BuyBoxer has done over $300m in sales on Amazon. Scott has accumulated a deep knowledge about selling product online, and in the podcast he shares his knowledge with you to help you become a better Amazon seller.
…
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294 episodes
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×1 Episode 290 - From High School Hustler to Serial Entrepreneur with Uri Rahimi 41:58
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41:58Join host Scott as he sits down with Uri Rahimi, a serial entrepreneur whose diverse ventures span the worlds of e-commerce, manufacturing, and software development. From humble beginnings flipping iPhones in high school to building a multi-million dollar wall decor brand, Uri’s story is a testament to the power of entrepreneurial spirit and relentless pursuit of opportunity. In this episode, we delve into Uri's journey, exploring his early forays into Amazon selling, the challenges of scaling a physical product business, and the strategic decision to open his printing facility in Miami. Uri shares invaluable insights from navigating the complexities of manufacturing, including his experiences at global trade shows and firsthand observations of production processes in China. Tune in to discover how diversification can create unexpected synergies between seemingly unrelated businesses, the strategic advantages of manufacturing your product line, and the importance of embracing the learning process inherent in every entrepreneurial journey. Episode notes: 00:17 - Uri Rahimi Introduction 02:00 - Uri Early Ventures in High School 04:00 - Entrance into Amazon and First Brand 06:00 - Learning from China and Import Challenges 06:25 - Scaling the Business 07:25 - Product Research 07:55 - Increasing Conversion Rate 10:45 - Number of SKUs Created and Removed 11:41 - Reaching 7 Figures 12:00 - Uri Continued Interest and Involvement in Software Development 16:30 - Vertical Integration and Becoming a Manufacturer 17:55 - Overcoming Manufacturing Challenges 18:34 - Expansion to Print-On-Demand 20:45 - Technological Limitations and Innovations 26:15 - Artelo Specialization 29:07 - Seller Utilities 30:20 - Value of Having SQP Reports 32:35 - The Keepa Model 34:50 - What’s Next for Uri? 36:23 - Beating China 37:22 - The Platform Risk 39:05 - The Future of Amazon LinkedIn: https://www.linkedin.com/in/uri-rahimi/ Related Posts: How to Leverage Amazon A+ Content for Brand Building…
1 Episode 289 - The Best Free Tools for Amazon Sellers 15:52
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15:52Boost your Amazon business without breaking the bank! Scott explores an array of free tools that can transform your selling strategy on Amazon. From price trackers such as Keepa to innovative solutions such as Veeqo's profitability analyzer — there’s something for every seller looking to maximize profits while minimizing costs. Episode Notes: 00:10 - Best Free Tools Overview 03:00 - David Zimmerman's curated list of free tools ( @ddzim ) 04:19 - Profit Analyzer: Veeqo 05:35 - PPC: Advance 06:45 - Search Query Performance: Amazon Seller Central 07:42 - Product Opportunity Explorer: Amazon Seller Central 09:07 - Sales Estimator: JungleScout 09:48 - FBA Calculators: Profit Guru , Jungle Scout , Amazon FBA Calculator 10:13 - Exploding Topics: SmartScout 10:55 - Google Trends 12:34 - Amazon Seller Map: SmartScout 13:52 - Price Tracker: Keepa Related Post: The 10 Largest Amazon Vendor Brands…
1 Episode 288 - Is The Amazon Dream Still Alive in 2025? 20:53
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20:53Scott takes a deep dive into the evolving Amazon marketplace to determine whether it still offers the same potential for success as it once did. From shifting trends in product sourcing and search traffic to the challenges of launching new private-label products, he explores sellers' strategies to thrive despite increasing competition and changing policies. He also tackles many sellers' pain points, such as account suspensions, bundling complexities, and changes to Amazon’s reimbursement policies. As Amazon continues to grow, so do the opportunities for partnerships and expansion. However, the platform’s rapid evolution comes with growing pains, and he discusses how sellers can navigate these challenges while staying profitable. Join Scott as he uncovers what it takes to succeed on Amazon in 2025 and beyond. Episode Notes: 01:30 - Marketplace Pulse Year in Review 05:20 - Amazon Haul 06:15 - Starting a New Private Label Product 07:05 - Increase in Section 3 Suspensions 09:15 - Amazon Marketing Cloud (AMC) 10:40 - Exceptions on Bundles 12:40 - Jungle Scout and Helium 10 Search Traffic 14:20 - Alibaba to Amazon Search Volume 15:40 - Amazon Fees not Going Up 16:15 - Amazon Business Growing 17:10 - Growing Pains of Amazon 17:30 - Amazon Partnerships 17:55 - Amazon Reimbursement Policy 18:55 - Next Podcast Topics Related Post: Top 50 Amazon Marketing Agencies for 2025…
1 Episode 287 - The Art of Merchandising on Amazon with John Aspinall 28:46
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28:46Scott welcomes John Aspinall from PickFu after a two-month hiatus on guests. Unlock the secrets to eye-catching Amazon listings and skyrocket your sales with John and learn how non-designers can create compelling product images that drive clicks and conversions on Amazon. John breaks down the key differences between graphic and merchandising designers, emphasizing the importance of storytelling through "hero" images to boost click-through rates. He also highlights how China's advancements in merchandising are challenging U.S. sellers and shares strategies to stay competitive. Packed with actionable insights, this episode covers innovative tactics for showcasing products effectively while adhering to Amazon’s guidelines. Tune in now to transform your listings and make your products stand out! Episode Notes: 01:30 - John Aspinall Introduction 03:00 - Graphic Designer vs Merchandising Designer 06:30 - The Clickthrough Rate Comeback 08:30 - Best Practices on Merchandising 14:10 - Optimizing for Humans and Bots 15:10 - Designing Product Images 19:45 - The Image Guidelines 22:20 - Seasonal Merchandising 24:40 - The Risk/Rewards of Merchandising Experiments LinkedIn: linkedin.com/in/jaspinall Website: AmazonCTR.com | pickfu.com Related Post: 7 Pro Amazon Listing Optimization Tips to Send Your Sales Soaring…
1 Episode 286 - Insights and Opportunities for the Amazon Marketplace 17:38
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17:38Scott breaks down the two primary types of Amazon professionals (service providers and brand owners) and discusses the potential of categories such as grocery, beauty, consumables, and pet products. He demonstrates how SmartScout can help identify valuable brands and gain insights from trade show analysis without attending in person. The podcast also explores the shift in the beauty industry from “luxury” to “premium” and the implications for resellers due to brand gating initiatives. Plus, a real-world example of how price points can influence consumer choices is shared, using the AMD vs. Intel case study. Episode Notes: 00:10 - Two Types of Amazon Professionals 01:35 - Strategies for Type 1 Sellers 06:15 - Strategies for Type 2 Sellers 10:30 - Observations and Industry Insights 13:10 - Intel vs AMD Amazon Advertising SmartScout Tradeshows AMZ United Voice of the Amazon Seller Related Post: Amazon Ungated Categories: Everything You Need to Know…
1 Episode 285 - Supercharging Sales with Coupons 11:14
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11:14Amazon coupons. Scott explores their potential to significantly boost your sales. Despite recent changes in Amazon's discounting policies, coupons remain a powerful tool for sellers. Scott discusses how coupons can drive click-through and conversion rates, even if not all customers utilize them. He also explores a case study featuring a top-selling brand, Jackery, which effectively employs a dual strategy of large coupons and discounts to maximize sales. He discusses the controversial practice of price inflation before applying significant discounts, a tactic used by brands such as Jackery to circumvent Amazon's pricing policies. Furthermore, Scott examines current trends in Amazon's discounting landscape, including the declining effectiveness of Prime Exclusive Discounts and the untapped potential of traditional coupons - providing strategic insights on how to effectively use coupons to clear inventory, increase market share, and avoid potential pitfalls like Amazon-to-Amazon arbitrage. Episode Notes: 00:10 - The Power of Coupons in Boosting Sales 01:35 - Jackery Case Study: High-Impact Coupon Strategy 02:50 - Understanding Amazon's Pricing Flexibility 03:55 - The Changing Landscape of Amazon Discounts 05:05 - The Consumer Perspective on Coupons 06:55 - Coupons as a Strategic Sales Tool 07:45 - Community Engagement and Survey Initiative 09:35 - Golden Seller Awards Related Post: Top 50 Amazon Marketing Agencies for 2025…
1 Episode 284 - Helium 10 and Market Forces in the Amazon Seller Space 12:06
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12:06Scott examines the evolving landscape of the Amazon seller ecosystem. From web traffic to key tools such as Helium 10 and Jungle Scout declining by 50% over the past two years, the conversation centers on what this means for new and established sellers. He opens the discussion by exploring the sharp decline in new Amazon sellers entering the market. The pandemic-era e-commerce surge from 2020-2022 has faded, leading many new sellers to exit after facing early challenges. Despite this shift, Amazon continues to grow steadily at 15-20%, driven largely by established brands utilizing agencies and expertise to strengthen their presence. Scott also shed light on how external forces such as tariffs and policies from the Trump administration are shaping the industry while highlighting the dominance of Chinese sellers. Sellers from key cities in China remain resilient, maintaining their stronghold despite geopolitical tensions and trade challenges. Tune in for a comprehensive analysis of the trends shaping the Amazon seller space and practical advice to navigate this evolving landscape. Episode Notes: 00:10 - Market Forces and Trends 02:15 - Traffic Decline of Top Amazon Seller Tools 05:05 - Growth of Large Brands 06:45 - Analyzing The Broader Market 08:10 - Effects of Political Events on Market Dynamics 09:38 - Observations on Chinese Market Impact 10:40 - Insights on Chinese Sellers in the Amazon Marketplace Related Post: The 10 Largest Amazon Vendor Brands…
1 Episode 283 - Navigating Amazon's New Bundle Policy 10:08
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10:08Amazon has recently updated its bundle policy, and this episode is dedicated to breaking down the implications for sellers of all sizes. Scott discusses the specific changes, their potential impact, and strategies to continue leveraging bundling to boost sales. He also explores successful bundling strategies, using Fender guitar bundles as a case study. By analyzing their approach, we'll uncover valuable insights into creating compelling and compliant bundles. Additionally, we'll delve into the role of software tools such as Smart Scout in identifying bundling opportunities and optimizing product listings. Join Scott as he navigates this evolving landscape and empowers you to maximize your sales potential. Episode Notes: 01:50 - Updated Product Bundling Policy for Consumables 03:35 - Example of Non-compliant Bundle 04:30 - Case Study: Fender Guitar Bundles 07:43 - The Role of Software in Bundling Related Post: Traffic Graph Update…
1 Episode 282 - Is Amazon's New Low-Cost Store A Game Changer in E-commerce? 13:21
13:21
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13:21Amazon is again shaking up the e-commerce world with its latest initiative: a low-cost store designed to compete with emerging players such as Temu. This new program offers rock-bottom prices and ultra-fast shipping directly from China. Scott delves into the potential impact of this move on small private label sellers and established brands. He discusses how this strategy could affect product categories and pricing dynamics. To stay ahead of the curve, Scott also explores the use of SmartScout to identify competitive opportunities and potential threats from Chinese sellers. Join him as he navigates this evolving landscape and discusses strategies to adapt your business accordingly. Episode Notes: 00:27 - Amazon's new low-cost store initiative 02:35 - Key Aspects of the New Program 04:17 - Invite-only Nature and Sourcing from China 05:20 - Focus on Lightweight Items and Restrictions on Certain Product Categories 05:53 - Branded by Amazon 06:45 - No Returns 07:05 - Fulfillment Fees 07:55 - Impact on the E-Commerce Landscape 10:16 - Strategy and Tool for Small Private Label Sellers Related Post: How To Use a China Sourcing Agent…
1 Episode 281 - Understanding FBA Calculators and Profitability on Amazon 13:34
13:34
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13:34Scott explores the limitations of popular FBA calculators and uncovers hidden costs that can significantly impact profitability. He discusses the importance of accurate accounting and inventory tracking, as well as strategies for managing high return rates. Drawing from years of experience selling over $100 million worth of products on Amazon, Scott delves into real-world examples and insights. Join him as he uncovers the truth behind FBA profitability and equips you with the knowledge to make informed decisions. Episode Notes: 01:15 - FBA Calculators Lies 04:35 - Understanding Profitability 08:55 - Amazon FBA Calculator 10:06 - Best Accounting Methods for Amazon Sellers 12:00 - How to Have a Profitable Amazon Business Coupon Code: Smart2024 Related Posts: The Best Accounting Methods for Amazon Sellers Profit Estimations…
1 Episode 280 - Transforming Your Amazon Business with AI-Driven Content Creation with Max Sinclair 31:12
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31:12In this episode, we're joined by Max Sinclair, Founder and CEO at Ecomtent, to explore how AI tools can revolutionize your e-commerce strategy. Discover how AI can help you craft product titles and descriptions that rank higher in Amazon search results. Learn why visual context is crucial in the age of AI-powered search algorithms, and how to optimize your listings accordingly. Explore innovative templates that make it easier to create stunning primary images and A+ content. Don't miss this opportunity to learn how AI can help you save time, boost sales, and stay ahead of the competition on Amazon. Episode Notes: 00:50 - Max Sinclair Introduction and Background 05:40 - AI's Impact on E-commerce 07:20 - Content Creation and the Importance of Visual SEO 08:45 - Streamlining Content Generation 13:30 - How Templates Streamline Content Creation for Non-designers 18:10 - Enhanced Brand Content 20:50 - Primary Image Optimization 25:15 - Technical Insights and Data Usage LinkedIn: linkedin.com/in/max-sinclair-ai Website: ecomtent.ai/ X: x.com/maxsinclair4 Related Post: How to Use AI for Successful Amazon Selling…
1 Episode 279 - Inflation, Awards, and Insights into Amazon's Marketplace with Scott Needham 19:51
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19:51Get the latest on Amazon's pricing trends, including an upcoming inflation report. Scott compares 1P and 3P sellers and discusses how major brands like Apple dominate the marketplace. Understand how inflation affects Amazon's pricing strategies, particularly for Chinese sellers. Gain insights into the challenges and methodologies used to analyze price trends across millions of products. Plus, learn about the prestigious Golden Seller Awards. Episode Notes: 00:15 - About The Smartest Amazon Seller 02:30 - Golden Seller Awards 04:20 - Average Price of Selling ASINs 04:59 - 1P Brands Report 08:15 - 1P vs 3P 11:28 - Inflation Prices on Amazon Marketplace Related Post: How to Search Amazon Storefronts and Sellers…
1 Episode 278 - Building a Multi-Million Dollar Amazon Empire with Jeff Needham 42:16
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42:16Ever dreamed of building a multi-million dollar Amazon business with your sibling? Join us for a special episode where we sit down with my brother and co-founder, Jeff, to uncover the secrets behind our journey from humble beginnings to becoming one of the top Amazon sellers. We'll share candid stories about the highs and lows of running a successful e-commerce business for over a decade, including the importance of adaptability in scaling a business, insights on leveraging third-party logistics for growth, and lessons learned from pursuing brand exclusivity deals. Whether you're an aspiring entrepreneur or an e-commerce enthusiast, this episode is packed with valuable insights you won't want to miss. Episode Notes: 00:10 - Jeff Needham Introduction 02:15 - Early Days and Initial Insights Into the Amazon Marketplace 05:00 - Scaling the Business 06:55 - Realizations and Challenges 09:50 - Decision to Move Warehouse Operations to Indiana 12:25 - Optimizing the Business 15:30 - Exploration of Brand-Direct and Exclusive Selling Models 16:10 - Lessons Learned from Watching Other Competitors 17:20 - Brand Direct Challenges 19:00 - Failed Ventures and Insights 25:30 - The Reimbursement Service 26:18 - Operational Innovations 29:30 - Scott’s Scouting Tool 30:30 - Issues with Expanding Too Wide 33:10 - Dealing with Accounting 34:47 - COVID Stories 37:45 - Price Gouging 39:15 - Amazon Inventory Constraints Related Post: 7 Pro Amazon Listing Optimization Tips to Send Your Sales Soaring…
1 Episode 277 - The Secrets to Stunning Amazon Product Pages with George Reid 24:20
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24:20Join Scott and George Reid from AMZ Design Kit as they explore innovative strategies for creating eye-catching Amazon product pages that convert. Discover how George's journey led him to develop a unique tool that curates top-tier design examples, infographics, and A+ content to inspire your creative process. Learn how AMZ Design Kit collects and organizes high-performing design elements to fuel your inspiration. Explore practical tips to speed up your design process without sacrificing quality. Understand the significant impact of well-designed pages on conversion rates and advertising effectiveness. Tune in to discover how to elevate your Amazon product pages and drive sales. Episode Notes: 00:45 - George Reid Introduction 01:40 - Concept of AMZ Design Kit 02:50 - The Intersection of Advertising and Design 05:25- Role of Design in Conversion Rates 08:25 - Refreshing an ASIN 09:05 - Not Reinventing the Wheel 10:00 - Building a Design System 11:55 - Utilizing the AMZ Design Kit 14:55 - Design Refresh Results 17:30 - The Value of AMZ Design Kit 19:00 - Video Templates 20:40 - Affordability and Accessibility of AMZ Design Kit LinkedIn: linkedin.com/in/georgereid23 Email: georgebreid@gmail.com Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads…
1 EPISODE 276 - Maximizing E-commerce Potential with Blaine Davis of Marketplace Pros 27:15
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27:15Blaine Davis shares his remarkable journey, mirroring Scott's own path, from early days of reselling to venturing into private labels and ultimately offering industry-leading services. Blaine's transition from managing an independent tool truck business online to becoming an Amazon powerhouse is a testament to his entrepreneurial spirit and adaptability. Discover how he navigated the ever-evolving landscape of Amazon and balanced reselling established brands with launching private labels. Gain valuable insights into the future of e-commerce and the growing importance of collaborative partnerships. Blaine's perspective is invaluable as brands increasingly recognize the need for strong partnerships beyond transactional relationships. Discover Blaine's challenges and the strategic pivots that led to Marketplace Pros's success. Learn how he adapted to changing market dynamics and transformed his business to offer a comprehensive suite of services. Episode Notes: 00:15 - Blaine Davis Introduction 02:20 - Getting to Know Blaine 04:12 - Exclusive Partnerships 05:35 - Private Label vs. Reselling 07:40 - Knowing Your Keywords 08:30 - The Automotive Niche 10:50 - Getting Heavy on the SKU 11:40 - Competition and Market Dynamics 16:00 - Launching New Products 16:30 - Fees and Amazon Policies 18:30 - Challenges In Doing Pivots/Transitions 20:35 - What Excites Blaine About the Marketplace? 22:15 - The Rise of New Marketplaces LinkedIn: https://www.linkedin.com/in/blainejdavis/ X: @blainedavis Website: blainedavis.net Email: blaine@marketplacepros.com Related Post: How Product Research Can Upscale Private Label Sellers’ Businesses…
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