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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Real Talk
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Content provided by Middle East Eye. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Middle East Eye or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Real Talk is a Middle East Eye interview series hosted by Mohamed Hashem that explores the unique stories and experiences of a diverse range of guests — from artists, to musicians, to politicians and more.
21 episodes
Mark all (un)played …
Manage series 3601474
Content provided by Middle East Eye. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Middle East Eye or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Real Talk is a Middle East Eye interview series hosted by Mohamed Hashem that explores the unique stories and experiences of a diverse range of guests — from artists, to musicians, to politicians and more.
21 episodes
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Real Talk

1 Pankaj Mishra: How the West assists & enables Israel’s war on Gaza | Real Talk 56:46
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In The World After Gaza, acclaimed Indian author Pankaj Mishra reckons with Israel’s war on Gaza and its far-reaching moral and geopolitical consequences. He situates the onslaught within the broader context of western colonialism while grappling with a critical question: What does the world look like after Gaza? Mishra joined us on Real Talk to discuss the book’s key themes, including the Holocaust and its weaponisation, as well as the world’s response to Gaza - touching on complicity, decolonisation, and white supremacy. Real Talk is a Middle East Eye interview programme hosted by Mohamed Hashem. Catch all our Real Talk episodes on YouTube here: https://www.youtube.com/playlist?list=PLMyaP73Ho1yRh7NMaNqOTpWkGSJPC8kIm…
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1 Inside Trump’s crackdown on Columbia University | Prof. Bruce Robbins | Real Talk 51:12
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"The more they offer the Trump administration, the more the Trump administration is going to ask - and the demands in that letter [sent to Columbia] are absolutely unacceptable." In this Real Talk interview, Columbia humanities professor Bruce Robbins reveals why he’s concerned he could be "thrown to the lions" over steps he took during last year's campus protests. Robbins speaks about how in April last year he took his class to one of the encampments, a decision that resulted in two students making complaints to the university, which have since resulted in a formal investigation. Speaking to Mohamed Hashem, he condemns the ongoing witch-hunt against pro-Palestine activists by Columbia administrators and the Trump administration, especially in the wake of Mahmoud Khalil’s arrest. He urges the university not to capitulate to the Trump administration’s demands given to the university to reinstate $400 million in federal funding. Catch all our Real Talk episodes on YouTube here: https://www.youtube.com/playlist?list=PLMyaP73Ho1yRh7NMaNqOTpWkGSJPC8kIm…
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1 This Jewish academic shared an anti-Zionist post. She was then fired | Maura Finkelstein | Real Talk 1:00:41
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Over a year ago in January 2024, Jewish-American academic Maura Finkelstein found herself placed on administrative leave by her institution at the time: Muhlenberg College. A few months later she was fired, despite having tenure. The reason? She was told it was because of a post she shared on her Instagram story which heavily condemned Zionism. Finkelstein joined us on Real Talk to reflect on this experience, what it taught her, and the state of crackdowns by US universities on pro-Palestinian activism. Real Talk is a Middle East Eye interview programme hosted by Mohamed Hashem. Catch all our Real Talk episodes on YouTube here: https://www.youtube.com/playlist?list=PLMyaP73Ho1yRh7NMaNqOTpWkGSJPC8kIm…
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1 How Jewish scholars are attacked in the US for calling out Gaza genocide | Raz Segal | Real Talk 1:16:44
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“From the moment Israel was created, there’s this idea that it is unimaginable that it can perpetrate any crime under international law, let alone genocide.” US-Israeli genocide scholar Raz Segal was the first academic to label Israel’s war on Gaza a ‘textbook case of genocide’ in 2023. But that also came with a price. The prominent Israeli-American historian delves into the context, the intense backlash faced by Jewish scholars who speak out, and the implications for international law and human rights. Segal is currently the associate professor of Holocaust and genocide studies at Stockton University. Real Talk is a Middle East Eye interview programme hosted by Mohamed Hashem. Catch all our Real Talk episodes on YouTube here: https://www.youtube.com/playlist?list=PLMyaP73Ho1yRh7NMaNqOTpWkGSJPC8kIm…
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Real Talk

1 Richard Wolff: Trump's victory & theatrics are just symptoms of US decline | Real Talk 1:36:24
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Will Brics nations pose a real challenge to Donald Trump’s second term in office? And how do Trump’s tariffs stack up against this rising bloc? US economist Richard D Wolff joined us for an extended conversation on Trump, tariffs, Brics, as well as the US plan to ‘take over’ Gaza. “This is difficult here in the US for people to hear, but it’s the truth. The American empire is declining,” argues Wolff who claims that the Brics coalition (Brazil, Russia, India, China and South Africa) will have an economic edge over the US. Real Talk is a Middle East Eye interview programme hosted by Mohamed Hashem. Catch all our Real Talk episodes on YouTube here: https://www.youtube.com/playlist?list=PLMyaP73Ho1yRh7NMaNqOTpWkGSJPC8kIm…
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1 How Elon Musk is taking over the MAGA movement | Rick Perlstein | Real Talk 47:08
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"Elon Musk has been given by Trump… almost dictatorial power” Today we’re taking on the MAGA ‘civil war’ that’s publicly erupted within Donald Trump’s own ranks. Did Elon Musk and the tech billionaires already win the battle for Trump’s ear against Steve Bannon’s nationalist right? US historian Rick Perlstein is one of the leading voices on America’s conservative movement. He joins us to explain how the power and influence Musk currently holds over the federal government, and why “no one’s talking about Steve Bannon anymore”. Real Talk is a Middle East Eye interview programme hosted by Mohamed Hashem. Catch all our Real Talk episodes on YouTube here: https://www.youtube.com/playlist?list=PLMyaP73Ho1yRh7NMaNqOTpWkGSJPC8kIm…
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1 Inside Gaza's health system: British doctor tell of harrowing experience amid Israeli bombardment | Victoria Rose | Real Talk 52:00
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“I don’t believe this is about Israel’s security.” What’s it like to be a medic inside Gaza’s shattered healthcare system? British plastic surgeon Dr Victoria Rose joins us on Real Talk to share her first-hand account of the harrowing scenes she witnessed in Gaza. She opens up about why she believes Israel is “definitely” targeting medics, how this has become a “war on children”, and her experience operating on Palestinian patients at Gaza’s hospitals. Rose worked in Gaza twice in 2024 - at the European Gaza Hospital in March and the Nasser Hospital in August - and spoke with us ahead of her planned return to the besieged enclave in February 2025. Real Talk is a Middle East Eye interview programme hosted by Mohamed Hashem. Catch all our Real Talk episodes on YouTube here: https://www.youtube.com/playlist?list=PLMyaP73Ho1yRh7NMaNqOTpWkGSJPC8kIm…
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1 Hind Hassan on western media & Gaza: ‘If you’re an Arab journalist, you’re political’ | | Real Talk 1:21:28
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“If you’re an Arab, specifically a Palestinian journalist…you are political. Your identity is political.” We recently sat down with award-winning journalist and filmmaker Hind Hassan for a reflective conversation that delves into Gaza, the occupied West Bank, Lebanon and Russia-Ukraine. We also discussed Western media’s coverage of Israel’s war on Gaza, with Hind reflecting on the challenges faced by many journalists in the field, including those of Arab heritage: “Many of us looked at our places in the industry.” The British-Iraqi journalist also shared insights from some of her acclaimed work in the field, which included reporting from Gaza in 2021, the last English-language interview with Yahya Sinwar (the former Hamas leader who was killed in 2024), as well as her reports on Sheikh Jarrah, the Russia-Ukraine war and an upcoming MEE documentary on Lebanon. Real Talk is a Middle East Eye interview programme hosted by Mohamed Hashem Catch all our Real Talk episodes on YouTube here: https://www.youtube.com/playlist?list=PLMyaP73Ho1yRh7NMaNqOTpWkGSJPC8kIm…
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1 Assad took my father: One woman's fight to find her dad in Syria | Wafa Mustafa | Real Talk 1:07:21
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Nearly 12 years after her father was arrested in 2013, and days after Bashar al-Assad was toppled, Wafa Mustafa is now going back to Syria driven by a determination to find him. Wafa has not returned to her home country since escaping over a decade ago, shortly after her father, Ali, was forcibly disappeared by Bashar al-Assad’s government forces during the Syrian uprising. Speaking just before embarking on her journey back to Syria, Wafa joined us for a personal conversation, reflecting on the fall of Assad, her life in Germany and her relentless fight to find her father. Real Talk is a Middle East Eye interview programme hosted by Mohamed Hashem. Catch all our Real Talk episodes on YouTube here: https://www.youtube.com/playlist?list=PLMyaP73Ho1yRh7NMaNqOTpWkGSJPC8kIm…
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1 The rise of Syria's brutal Assad dynasty rule | Joshua Landis | Real Talk 1:33:53
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How did Hafez al-Assad rise from an army officer to establish a dynasty that brutally ruled Syria for 54 years? From seizing power in 1970 to the Hama massacre, and Bashar inheriting power, Professor Joshua Landis joined us for an in-depth conversation on the Assad family’s rise to power. Landis, chair and director of the Center for Middle East Studies at the University of Oklahoma, has spent nearly 15 years living in the Middle East, including Syria, up until the 2011 Arab Spring uprisings. He’s also the author of a forthcoming book on Syria. Today on Real Talk, we take a look at Syria’s history under Hafez al-Assad and unpack how Bashar continued his father’s authoritarian rule after his death in 2000. Real Talk is a Middle East Eye interview programme hosted by Mohamed Hashem. Catch all our Real Talk episodes on YouTube here: https://www.youtube.com/playlist?list=PLMyaP73Ho1yRh7NMaNqOTpWkGSJPC8kIm…
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1 How AIPAC unseated US congressman Jamaal Bowman over Israel | Real Talk 1:08:23
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“AIPAC is a pro-Israel lobby and they need to be defeated for that reason. But they also represent white supremacy and everything that comes with that.” US congressman Jamaal Bowman reflects on losing his seat after AIPAC poured millions into his Democratic primary to unseat him, reportedly making it the most expensive House primary race in US history. The progressive member of ‘The Squad’, who called Israel’s war on Gaza a genocide, spoke to us about his views on Israel-Palestine and the role of the pro-Israel lobby in American politics. Real Talk is a Middle East Eye interview programme hosted by Mohamed Hashem. Catch all our Real Talk episodes on YouTube here: https://www.youtube.com/playlist?list=PLMyaP73Ho1yRh7NMaNqOTpWkGSJPC8kIm…
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1 Ta-Nehisi Coates: Gaza genocide, witnessing Israel’s apartheid & the US elections | Real Talk 59:39
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“I can’t watch a guy plugged up to an IV burned alive.” Ta-Nehisi Coates is one of America’s most celebrated writers. His latest book, The Message, took him to Senegal, South Carolina and Israel-Palestine. The book has been both praised and slammed for calling out Israeli apartheid. Coates joined us to reflect on the backlash, but also takes his time to offer a deeper perspective on the Gaza genocide, the US elections, and his journey as a writer. This follows the extensive media coverage the book received following a CBS interview where Coates was accused by programme host Tony Dokoupil of "extremist" views in his writing about Palestinians. Real Talk is a Middle East Eye interview programme hosted by Mohamed Hashem. Catch all our Real Talk episodes on YouTube here: https://www.youtube.com/playlist?list=PLMyaP73Ho1yRh7NMaNqOTpWkGSJPC8kIm…
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1 Iran, Gaza, & Lebanon: How the pro-Israel lobby influences US policy | Stephen Walt | Real Talk 57:06
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“The relationship with Israel is in a different league entirely” In light of Israel’s multi-front war in the region, including Gaza, Lebanon, and the escalation with Iran, how can we understand the US-Israel ‘special relationship’? And where does the pro-Israel lobby in the US fit inside this framework? That’s what we’re asking Harvard professor Stephen Walt, who joined us for an extended conversation on Real Talk. Walt is considered one of the most influential US foreign policy experts. In 2007, he famously co-authored a book with John Mearsheimer titled ‘The Israel Lobby and US foreign policy’ which generated a lot of attention and controversy for challenging what has been a taboo topic in the US for decades. Catch all our Real Talk episodes on YouTube here: https://www.youtube.com/playlist?list=PLMyaP73Ho1yRh7NMaNqOTpWkGSJPC8kIm…
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1 Why Humza Yousaf is sounding the alarm: Islamophobia, far right, & Elon Musk 1:00:52
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“It happens because of years of anti-Muslim, anti-migrant hatred.” It’s been several months since Humza Yousaf stepped down in May 2024. Now, the Scottish former First Minister, who in 2023 became the first Muslim leader of a western democracy, is sounding the alarm. In one of the longest interviews he’s given since resigning, Yousaf warns of rising Islamophobia in UK politics, the far right threat, and he delves into his online feud with Elon Musk. So we sat down in his family home in Dundee, Scotland to talk about it. Recorded: 17 September 2024 Catch all our Real Talk episodes on YouTube here: https://www.youtube.com/playlist?list=PLMyaP73Ho1yRh7NMaNqOTpWkGSJPC8kIm…
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1 America’s Gaza policy failed. Now what? | Matt Duss, ex-Bernie Sanders adviser | Real Talk 48:12
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“I now rage that my government is behaving the way it’s behaving.” As Israel’s war on Gaza, and now Lebanon, continues with no end in sight, we’re delving into why America’s Gaza policy failed. Today on Real Talk, we’re joined by Matt Duss, former foreign policy adviser to Bernie Sanders and the executive vice president at the Center for International Policy. We discuss how President Joe Biden’s red lines in Gaza were repeatedly crossed by Israeli PM Benjamin Netanyahu, rising voter anger toward Democrats and what all this means for Kamala Harris in the upcoming US elections. Catch all our Real Talk episodes on YouTube here: https://www.youtube.com/playlist?list=PLMyaP73Ho1yRh7NMaNqOTpWkGSJPC8kIm…
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