That One Lyric podcast

#Music #Lyrics #Ted Canova

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

That One Lyric

Series home•Feed

The award-winning podcast where Springsteen fans choose That One Lyric and describe how it has shaped and impacted their lives. Hosted by award winning journalist Ted Canova from The Tour Podcast.

37 episodes

That One Lyric

updated about a year ago

Series home•Feed

The award-winning podcast where Springsteen fans choose That One Lyric and describe how it has shaped and impacted their lives. Hosted by award winning journalist Ted Canova from The Tour Podcast.

37 episodes

#Music #Lyrics #Ted Canova

All episodes

That One Lyric

1
Ep 34- In A Glance 10:48

48 weeks ago10:48

10:48

In this episode, you'll meet Joe from Exeter Township, Pennsylvania, whose mother struggled with Alzheimer's before passing away in 2020, almost to the day, four years later in 2024, that Bruce lost his mom after her fight with Alzheimer's. With Mother's Day approaching, it's fitting to pay tribute to both women in That One Lyric Joe chose from Springsteen's "The Wish," a lyric that pulls at your heart string, from the emotional words to the powerful silence.…

That One Lyric

1
Ep 33- Pulling Out Of Here 12:13

2 years ago12:13

12:13

In this episode, you'll meet Bud, another longtime fan with a tall tale of discovering Bruce in the mid 1970’s. Bud posed as a Springsteen imposter on the Auburn University campus and came face-to-face with Bruce and the band before the show and was invited backstage afterwards. Bud chose That One Lyric from a Springsteen’s “Thunder Road” in which the final lyric changed the trajectory of his life.…

That One Lyric

1
Ep 32- I Promise I'll Love You Forever 12:00

2 years ago12:00

12:00

In this episode, you'll meet Michael, who became a Springsteen fan in the early 1970's after hearing his first Springsteen song and then seeing him perform in front of 100 people that very same night. Michael chose That One Lyric from Springsteen's "4th of July, Asbury Park (Sandy)" that celebrates summer filled with freedom and adventure, along with a desperate plea for love.…

That One Lyric

1
Ep 31- Now It's Here 12:03

2 years ago12:03

12:03

In this episode, you'll meet Ian, a fan from Leeds in the UK. Ian chose That One Lyric from Springsteen’s “Long Time Comin’” that in just three words, helped him reconcile his past and now motivates him to be his best.

That One Lyric

1
Ep 30- Barefoot Girl 10:59

2 years ago10:59

10:59

In this episode, you'll meet Tom, a fan from Chicago. Tom chose That One Lyric from Springsteen’s “Jungleland” that takes us back to a time in life that was adventurous and mysterious, a time that overflowed with the ideal of endless excitement.

That One Lyric

1
Ep 29- For What Are We 12:25

2 years ago12:25

12:25

In this episode, you'll meet Carlo from Milan, Italy. Carlo chose That One Lyric from Springsteen’s ”Across The Border” that explores the mystery of our lives, and poses THE question that makes all of us equal.

That One Lyric

1
Ep 28- Love Is A Power 13:27

2 years ago13:27

13:27

In this episode, you'll meet Tom from Dublin, Ireland. Tom chose That One Lyric from Springsteen’s “Terry’s Song” that provides comfort and solace during heartbreaking loses, and reminds us of the importance of holding tight to those shared memories.

That One Lyric

1
Ep 27- Your Best Steps Stolen Away 17:31

2 years ago17:31

17:31

In this episode, you'll meet Alec, a fan from Orlando, Florida. Alec chose That One Lyric from Springsteen's "Walk Like a Man,” a song with a double meaning, for a father with a double life…. both stolen away too soon.

That One Lyric

1
Ep 26- Ready To Grow Young Again 16:37

2 years ago16:37

16:37

In this episode, you'll meet Jeff, a fan and former mayor of Delray Beach, Florida. Jeff chose That One Lyric from Springsteen's "No Surrender" that helped him survive 39 days in the ICU, deathly ill with COVID.

That One Lyric

1
Ep 25- The Key To The Universe 9:39

2 years ago9:39

9:39

In this episode, you'll meet Mark from Thunder Bay, Ontario, Canada, one of the northernmost shores of Lake Superior. Mark chose That One Lyric from Springsteen’s “Growin’ Up” that highlights the magical bond he has with Bruce and his brother, one that endures the challenges of everyday life.

That One Lyric

1
Ep 24- It Ain't No Sin 14:34

2 years ago14:34

14:34

In this episode, you’ll meet Donna from Northwest Connecticut, who founded Bruce Funds, which helps needy fans get tickets to their first Springsteen concert. Donna chose That One Lyric from Springsteen’s “Badlands” that is unabashed and unapologetic.

That One Lyric

1
Ep 23- The Little Boy’s Ear 10:38

3 years ago10:38

10:38

In this episode, you’ll meet John, a longtime Springsteen fan who grew up in New Jersey. John chose That One Lyric from Springsteen’s “Wild Billy’s Circus Story” that uses a fun childhood event to remind us that there’s a great wide open to explore.

That One Lyric

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Ep 22- Get Away From Those Fools 13:30

3 years ago13:30

13:30

In this episode, you’ll meet Ryan, a social studies teacher. Ryan chose That One Lyric from Springsteen’s “No Surrender” that pokes fun at his job, while connecting with the young minds trying to understand the world.

That One Lyric

1
Ep 21- Come Home From Work 11:59

4 years ago11:59

11:59

In this episode, you’ll meet Dan, another one of our many fans in the UK. Dan chose That One Lyric from Springsteen's "Racing In The Street" that takes us from ordinary moments to ones that make life worth living.

That One Lyric

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Ep 20- Something Happening Somewhere 15:58

4 years ago15:58