Where Parents Talk: Evidence-based Expert Advice On Raising Kids Today podcast

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The Agile Brand with Greg Kihlström®

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#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52

6 days ago28:52

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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Where Parents Talk: Evidence-based Expert Advice on Raising Kids Today

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The Where Parents Talk podcast empowers parents to navigate the challenges of raising kids, teens, and young adults today with science-backed insights, evidence, and the lived experiences of parenting thought leaders. Every Saturday, host, award-winning journalist and mom, Lianne Castelino, distills parenting hot topics with her guests, including: managing hormonal changes, fostering healthy communication, and promoting emotional, mental, and physical health and well-being of kids. Get proven tips and expert advice on addressing device usage and managing social media to the latest evidence on bullying, consent, and relationships, to help instil discipline, encourage independence, and build resilience in children. Discover trusted advice, delivered with empathy and optimism, to support your parenting journey and help your family thrive.

215 episodes

#Lianne Castelino

Where Parents Talk: Evidence-based Expert Advice on Raising Kids Today

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215 episodes

#Lianne Castelino

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30 weeks ago24:45

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In this episode of the Where Parents Talk podcast, host Lianne Castelino speaks to Anita Stellinga, Vice President of Corporate Communications and Public Policy at United Way Greater Toronto, sheds light on the pressing issue of poverty and its profound impact on families, particularly in the Greater Toronto Area. With rising costs of living, including rent and food, one in four people in the GTA now lives in poverty, and the situation has worsened since the pandemic. Stilinga emphasizes the crucial role of community support and the need for accessible services to help families navigate these challenges, highlighting the invisible struggles many face daily. The conversation dives into the downstream effects of poverty on children's emotional and physical health, as well as their ability to thrive socially and academically. Through United Way's "Any Way We Can" campaign, they aim to mobilize community resources and foster solutions that ensure every family has access to the support they need to achieve independence and stability. Takeaways: Poverty affects families profoundly, impacting their emotional health and ability to thrive socially. Access to community services is vital for families struggling with poverty to regain stability. Children in poverty face challenges like bullying and social exclusion, affecting their mental health. The United Way campaign aims to provide support and resources for those in need. Community hubs can foster connections and offer essential services to those living in poverty. Personal stories reveal the harsh realities of living in poverty and the need for support. This podcast is for parents, guardians, teachers and caregivers to learn proven strategies and trusted tips on raising kids, teens and young adults based on science, evidenced and lived experience. In this podcast, we explore the impact of hormonal changes, device usage, and social media on discipline, communication, and independence. You’ll learn the latest on topics like managing bullying, consent, fostering healthy relationships, and the interconnectedness of mental, emotional and physical health. Links referenced in this episode: whereparentstalk.com Companies mentioned in this episode: United Way Greater Toronto…

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