Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Google Shopping
Archived series ("Inactive feed" status)
When?
This feed was archived on June 26, 2023 20:08 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 210561749 series 2362069
Content provided by 3Q Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 3Q Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join host Joe Kerschbaum and guest Matt Umbro (#ppcchat!) for an in-depth discussion on Google Shopping!
Here are Matt’s key takeaways:
- Make sure you have a feed provider or update your feed on a daily basis.
- Within the feed be very granular, break out product types and write optimized titles and descriptions.
- Set up a campaign structure that is going to be easy to optimize. Break out product types by campaigns/ad groups.
- Continue to optimize.
- Use the data you find in Google Shopping to help the other areas in your accounts.
40 episodes
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Archived series ("Inactive feed" status)
When?
This feed was archived on June 26, 2023 20:08 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 210561749 series 2362069
Content provided by 3Q Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 3Q Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join host Joe Kerschbaum and guest Matt Umbro (#ppcchat!) for an in-depth discussion on Google Shopping!
Here are Matt’s key takeaways:
- Make sure you have a feed provider or update your feed on a daily basis.
- Within the feed be very granular, break out product types and write optimized titles and descriptions.
- Set up a campaign structure that is going to be easy to optimize. Break out product types by campaigns/ad groups.
- Continue to optimize.
- Use the data you find in Google Shopping to help the other areas in your accounts.
40 episodes
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Similar to 3Q Digital Download
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
Evan Davis hosts the business conversation show with people at the top giving insight into what matters.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
