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Eaon Pritchard & Dr. Lachezar Ivanov - The Psychology behind Brand building
Manage episode 376162264 series 2864049
Content provided by 42courses. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 42courses or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, our co-founder Jake Courage talks about the psychology behind brand-building, debunking marketing myths, sharing the difference between differentiation vs distinctiveness, Category Entry Points and market segmentation. This week's speakers are the award-winning marketer, strategist and author Eaon Pritchard and marketing and brand-building consultant Dr. Lachezar Ivanov.
To read Eaons Books, go to www.eaonpritchard.com
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82 episodes
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Manage episode 376162264 series 2864049
Content provided by 42courses. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 42courses or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, our co-founder Jake Courage talks about the psychology behind brand-building, debunking marketing myths, sharing the difference between differentiation vs distinctiveness, Category Entry Points and market segmentation. This week's speakers are the award-winning marketer, strategist and author Eaon Pritchard and marketing and brand-building consultant Dr. Lachezar Ivanov.
To read Eaons Books, go to www.eaonpritchard.com
To chat with Dr. Lachezar, head to www.firebrandconsultants.com
82 episodes
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