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#9: "Don't Just Talk About Impact, Show It" | Harry Hothi (Wealthsimple)
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We recently chatted with Harry Hothi who is a Product Marketing Lead at Wealthsimple. 💸
Wealthsimple has been on an incredible run since they were founded a decade ago. What started off as a robo-advisor has blossomed into one of Canada’s leading fintechs that enables everything from filing taxes to trading crypto. From their witty campaigns to affordable products - they live out their mission of making finance accessible for 3 million Canadians (and counting)!
Harry’s been on quite the run himself. He was recently recognized by “The Peak” as an Emerging Leader that is shaping the marketing industry in Canada. He’s been at Wealthsimple for 3.5 years & has helped to drive awareness/adoption across multiple products. Prior to that - he spent the majority of his career in digital marketing working at organizations such as Loblaw Digital.
In this episode - we chat with him about how he made the move from out West, what’s fueled Wealthsimple’s meteoric rise, his experience launching crypto, the worst piece of financial advice that he’s ever received & why the Leafs are (not) winning this year🫣.
More specifically, Harry shared his thoughts on the following questions:
- How would you describe what you do to a stranger? (7:38)
- What was your marketing moment? (10:08)
- Can you take us along the journey of your career? (12:00)
- What is the north star that drives your career decisions? (20:18)
- What is the role that mentorship has played for you? (22:19)
- How do you keep a pulse on digital marketing trends? (26:17)
- How has Wealthsimple driven hyper growth? (29:00)
- How is your team simplifying Crypto for the average consumer? (31:41)
- Can you walk us through the end-to-end process of Product Marketing to bring a product like Crypto to market? (36:09)
- How does the Wealthsimple team coordinate Marketing strategies when there are so many products to talk about? (41:05)
- Tell us about the skills and experiences that would make a successful product marketer. (43:21)
- What type of pride do you feel working for a company like Wealthsimple? (46:46)
- We put Harry in the hot seat! (50:55)
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