Supermarkets Misleading Shoppers

5 Live Investigates

5 Live Investigates has discovered three of the UK’s leading supermarkets are misleading customers by selling food which is high in salt or fat in the healthier choices sections of their stores. The British Dietetic Association says the supermarkets are being ‘unhelpful’ and the practise is ‘confusing’ for customers.

Researchers visited the top five supermarkets in the UK and found Sainsbury’s, Morrisons and Tesco were all selling products high in salt and saturated fat in areas marked as containing healthy or healthier choices food. The Royal Society for Public Health says the findings raise the possibility of the introduction of a supermarket regulator.

Tesco has told 5 Live it’s sorry some of its products were mistakenly included under a ‘Healthy and Diet Meals’ sign. Morrisons says their 'Healthier Choices' section gives customers the option to buy an item that is healthier than a product that meets a similar need – even though it might still carry a red traffic light label. And Sainsbury’s say it’s going to update its signage to reflect that vegetarian and plant based meals are now stocked alongside their range of healthier meals.

Photo credit: Helen Clifton