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B2B vs. B2C Marketing: The 7Ps
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Listen and learn about differences between B2B and Business-to-Consumer Marketing from the perspective of the "7Ps" of Marketing. This is the first of two podcast in the series B2B vs. B2C.
Content:
- B2B and B2C Marketing
- No.1 - Product and Service
- No.2 - Price
- No.3 - Place and Distribution
- No.4 - Promotion and Communication
- No.5 - People
- No.6 - Processes
- No.7 - Physical Evidence
- Related Episodes
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