Episode 28: Scott Norton, Sir Kensington's

52 Founders

In this episode, you’ll hear about: -Critical advice on how to bring new products to market, and how to find your ideal customer -Why business is fundamentally creative versus competitive -The strategy and decision making process as to why Sir Kensington’s is headquartered in New York City -How Scott’s childhood growing up in the Bay area influenced his idea of entrepreneurship -How living in Japan shaped Scott’s thinking on Sir Kensington’s flavor profiles, brand marketing, packaging, and manufacturing (kaizen!) -Who “Sir Kensington” is, and how the company went about creating this eccentric character to represent the brand Be sure to catch the end of the episode, where Scott shares which Sir Kensington’s product is his favorite, in addition to the NYC startup he loves and who he most would want to interview.