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46 - The 7 Steps for 7-Figure Fundraising
Manage episode 355637165 series 2969305
To grow your fundraising, focus on these 7 steps.
1. Ask Donors Only Once a Year (1:22)
- This is how major donors organize their giving
- Match your ask to their timetable
- Don’t nickel and dime your major donors by asking them for a big donation and later asking them for smaller donations or sponsorships.
2. Treat Donors Like Partners (5:05)
- Poverty versus the Partnership Mindset
- What does treating a partner look like
- How to create a great thank you letter: 5-Sentence Thank You Letter
- Creating a 100 day plan for new donors, see Episode #35 - How to Never Lose a Donor
3. Add a Few New Partner Donors Each Year (12:00)
- You don’t need hundreds of new donors. A few can go a long way
- Focus on warm leads
- Referrals - ask your donors for only one referral
- Script to use: "Is there one person, who is like you, that I should talk to about supporting our work?"
- Referrals have some of the highest close and retention rates for new donors
4. Have a Big Vision (17:49)
- Why is this important?
- If you are trying to figure out your Big Vision
- Think about 1 year first
- Then 2, then 3
- Book: Vision Driven Leader by Michael Hyatt
5. Make a Compelling Pitch (23:06)
- Nonprofits are complicated and do lots of great things, but sometimes it's hard to explain everything
- How to talk about your work and make it memorable
- Watch an overview video of our 8-Step Pitch Template
- Read: The Ultimate Guide to Pitching Major Donors
6. Execute on the Big Vision (30:17)
- Execution is just as important as a big vision
- Build trust with execution - show you are doing what you say
- Books on building systems for execution
- Traction by Gino Wickman
- 4 Disciplines of Execution by Chris McChesney and Sean Covey
7. Staff with Fundraising Specialist (33:04)
- Connector - the person who reaches out to prospects and works on securing a first meeting.
- Closer - the person who meets with donors and makes the ask
- Cultivator - the person who manages the donor relationship throughout the year, ensuring they are getting a 5-star experience from the nonprofit.
To see all the show notes visit: https://www.7figurefundraising.com/podcast/7-steps-of-fundraising
To see all the show notes visit: https://www.7figurefundraising.com/podcast/
To learn more about fundraising and our training visit: 7FigureFundraising.com
Chapters
1. 46 - The 7 Steps for 7-Figure Fundraising (00:00:00)
2. 1. Have a Big Vision (00:01:22)
3. 2. Treat Donors Like Partners (00:05:05)
4. 3. Add a Few New Partner Donors Each Year (00:12:00)
5. 4. Have a Big Vision (00:17:49)
6. 5. Make a Compelling Pitch (00:23:06)
7. 6. Execute on the Big Vision (00:30:17)
8. 7. Staff with Fundraising Specialist (00:33:04)
49 episodes
Manage episode 355637165 series 2969305
To grow your fundraising, focus on these 7 steps.
1. Ask Donors Only Once a Year (1:22)
- This is how major donors organize their giving
- Match your ask to their timetable
- Don’t nickel and dime your major donors by asking them for a big donation and later asking them for smaller donations or sponsorships.
2. Treat Donors Like Partners (5:05)
- Poverty versus the Partnership Mindset
- What does treating a partner look like
- How to create a great thank you letter: 5-Sentence Thank You Letter
- Creating a 100 day plan for new donors, see Episode #35 - How to Never Lose a Donor
3. Add a Few New Partner Donors Each Year (12:00)
- You don’t need hundreds of new donors. A few can go a long way
- Focus on warm leads
- Referrals - ask your donors for only one referral
- Script to use: "Is there one person, who is like you, that I should talk to about supporting our work?"
- Referrals have some of the highest close and retention rates for new donors
4. Have a Big Vision (17:49)
- Why is this important?
- If you are trying to figure out your Big Vision
- Think about 1 year first
- Then 2, then 3
- Book: Vision Driven Leader by Michael Hyatt
5. Make a Compelling Pitch (23:06)
- Nonprofits are complicated and do lots of great things, but sometimes it's hard to explain everything
- How to talk about your work and make it memorable
- Watch an overview video of our 8-Step Pitch Template
- Read: The Ultimate Guide to Pitching Major Donors
6. Execute on the Big Vision (30:17)
- Execution is just as important as a big vision
- Build trust with execution - show you are doing what you say
- Books on building systems for execution
- Traction by Gino Wickman
- 4 Disciplines of Execution by Chris McChesney and Sean Covey
7. Staff with Fundraising Specialist (33:04)
- Connector - the person who reaches out to prospects and works on securing a first meeting.
- Closer - the person who meets with donors and makes the ask
- Cultivator - the person who manages the donor relationship throughout the year, ensuring they are getting a 5-star experience from the nonprofit.
To see all the show notes visit: https://www.7figurefundraising.com/podcast/7-steps-of-fundraising
To see all the show notes visit: https://www.7figurefundraising.com/podcast/
To learn more about fundraising and our training visit: 7FigureFundraising.com
Chapters
1. 46 - The 7 Steps for 7-Figure Fundraising (00:00:00)
2. 1. Have a Big Vision (00:01:22)
3. 2. Treat Donors Like Partners (00:05:05)
4. 3. Add a Few New Partner Donors Each Year (00:12:00)
5. 4. Have a Big Vision (00:17:49)
6. 5. Make a Compelling Pitch (00:23:06)
7. 6. Execute on the Big Vision (00:30:17)
8. 7. Staff with Fundraising Specialist (00:33:04)
49 episodes
All episodes
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