NFTs: What They Are, Where They’re At, and Where They’re Going

7-Figure Small with Brian Clark

This is the second episode in our series on the applications that will be built on top of blockchains and change the way we live, work, and interact.
Last we discussed creator coins. This week, we're discussing the other kind of social token: NFTs.
By now you've probably heard of NFTs. You may even know that NFT stands for Non-Fungible Token. But if you're like most people, you're still trying to figure out exactly what that means … and why on earth people would spend thousands (even millions!) of dollars on a jpeg.
The reality is that your current view of NFTs is likely colored by the content you're consuming about them. If all you've read are the crazy headlines or “old man yells at clouds” dismissals, then you probably have an overly simplistic understanding of what NFTs are and the many layers of utility they can provide to holders and creators.
In this episode, we dive deep to give you the 360-degree view of NFTs.
Yes, there is some silliness, maybe even a speculative bubble, in the current NFT market. But the technology behind NFTs is going to change everything from how musicians make money to how live event tickets are handled and even, perhaps, to how you sell and gate your next online course.
What people often overlook about NFTs is that they can provide utility in the form of entry, access, community, social capital, and even future revenue streams. Once you start digging in, it's fascinating. And you'll undoubtedly come away from this episode with at least one idea for how NFTs will impact your work.
You'll also learn what happened when Jerod went down the rabbit hole of an NFT project that he actually connected with, CryptoDads.
All that and more on this edition of 7-Figure Small.
Access the show notes and links here: http://unemployable.com/podcast/nfts