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69 - How the YMCA after 175 years, stays relevant to each community they serve and as a global brand - with Ken Lima-Coelho

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Manage episode 244659740 series 2101640
Content provided by Luiza Campos. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Luiza Campos or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Part of the YMCA success is their ability to change, but how does a massive global organization master the art of understanding audience needs, have the willingness to change and adapt while staying true to its brand essence? ken Lima-Coelho, VP of Community Engagement with the YMCA Calgary tells us how the YMCA does it and how they are investing in the brand.

  continue reading

93 episodes

Artwork
iconShare
 
Manage episode 244659740 series 2101640
Content provided by Luiza Campos. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Luiza Campos or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Part of the YMCA success is their ability to change, but how does a massive global organization master the art of understanding audience needs, have the willingness to change and adapt while staying true to its brand essence? ken Lima-Coelho, VP of Community Engagement with the YMCA Calgary tells us how the YMCA does it and how they are investing in the brand.

  continue reading

93 episodes

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