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9 - Alicia Enciso / Former Chief Marketing Officer at Nestle

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Manage episode 382605797 series 2110099
Content provided by Sonoro | Claudia & Cynthia and Sonoro | Claudia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sonoro | Claudia & Cynthia and Sonoro | Claudia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this engaging episode of "A LA LATINA," Cynthia and Claudia sit down with Alicia Enciso, former CMO at Nestle, to weave through her illustrious journey and extract invaluable insights for those looking to broaden their horizons and make their mark, especially in the realm of multicultural marketing.

1. Aim for the Heights

Alicia Enciso teaches us the essence of 'Ve Por La Grande'—the act of setting lofty goals and the courage to reach for them. This mantra is about transforming aspirations into achievements and embracing the mindset of aiming beyond the immediate grasp to realize your full potential.

2. Vocalizing Ambitions: The Catalyst for Advancement

Our distinguished guest sheds light on the power of articulating your goals. By putting her aspirations into words and sharing them with those above her, Alicia demonstrates the magic that unfolds when you declare your intentions and allow others to become allies in your journey to the top.

3. Multicultural Consumer Growth: The Untapped Market

With Alicia's profound expertise in multicultural marketing, we uncover why now is the moment to go all-in on marketing to Latinos. This segment offers a deep dive into the significant growth potential within multicultural consumer segments and the strategies to engage effectively.

This episode of "A LA LATINA" is a masterclass in reaching for the stars, advocating for oneself, and the crucial understanding of the marketplace's evolving landscape. Join us as Alicia Enciso shares her storied experience and strategic acumen, offering a wealth of knowledge for every professional, especially those in the vibrant field of marketing.

Empower your aspirations and tune in to this episode for a guide to soaring heights in your career and tapping into the pulse of multicultural markets.

Listen to the extended video version of this episode on our Youtube Channel: https://www.youtube.com/@ALaLatinaPodcast/videos

Visit our website to nominate yourself or another Latina to be on the podcast: alalatina.com

FOLLOW OUR SOCIALS

For partnership opportunities, click here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

86 episodes

Artwork
iconShare
 
Manage episode 382605797 series 2110099
Content provided by Sonoro | Claudia & Cynthia and Sonoro | Claudia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sonoro | Claudia & Cynthia and Sonoro | Claudia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this engaging episode of "A LA LATINA," Cynthia and Claudia sit down with Alicia Enciso, former CMO at Nestle, to weave through her illustrious journey and extract invaluable insights for those looking to broaden their horizons and make their mark, especially in the realm of multicultural marketing.

1. Aim for the Heights

Alicia Enciso teaches us the essence of 'Ve Por La Grande'—the act of setting lofty goals and the courage to reach for them. This mantra is about transforming aspirations into achievements and embracing the mindset of aiming beyond the immediate grasp to realize your full potential.

2. Vocalizing Ambitions: The Catalyst for Advancement

Our distinguished guest sheds light on the power of articulating your goals. By putting her aspirations into words and sharing them with those above her, Alicia demonstrates the magic that unfolds when you declare your intentions and allow others to become allies in your journey to the top.

3. Multicultural Consumer Growth: The Untapped Market

With Alicia's profound expertise in multicultural marketing, we uncover why now is the moment to go all-in on marketing to Latinos. This segment offers a deep dive into the significant growth potential within multicultural consumer segments and the strategies to engage effectively.

This episode of "A LA LATINA" is a masterclass in reaching for the stars, advocating for oneself, and the crucial understanding of the marketplace's evolving landscape. Join us as Alicia Enciso shares her storied experience and strategic acumen, offering a wealth of knowledge for every professional, especially those in the vibrant field of marketing.

Empower your aspirations and tune in to this episode for a guide to soaring heights in your career and tapping into the pulse of multicultural markets.

Listen to the extended video version of this episode on our Youtube Channel: https://www.youtube.com/@ALaLatinaPodcast/videos

Visit our website to nominate yourself or another Latina to be on the podcast: alalatina.com

FOLLOW OUR SOCIALS

For partnership opportunities, click here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

86 episodes

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