Episode 92: Nonprofit Success Strategies for Auctions

A Modern Nonprofit Podcast

Auctions, are they a thing of the past or do they still work? We answer this question on another episode of A Modern Nonprofit Podcast hosted by Tosha Anderson.

Bringing their expertise to the table, we are joined by Laurie Hochman, Director of Business Growth & Strategy at Auctria. Auctria is an easy to use tool that helps run your fundraising events.

Success through Auctions Whether auctions still work or not is a valid question, however the fact that they are happening daily should tell you everything you need to know about their success.

Laurie shares that fundraising will never go away simply because people like to socialize. Socializing stimulates happiness, and typically happy people elect to donate some cash. How much auctions produce for a fundraising event does depend on the audience and their response to the event.

So how much cash are we talking here though? Well, that depends once again on the audience.

Just like marketing pertains to a target audience or market, so does fundraising. Except dollars for profit or increased sales in the for profit world become synonymous with dollars raised for social programs and nonprofit missions. Some organizations may raise $400,000 to even $1 million dollars through their fundraising.

This isn’t to be compared with a startup fundraising campaign though. Laurie encourages the listeners to not be discouraged by a fundraising event that only brings in $30,000 to $50,000 in its first few years.

Some of the larger dollar amounts raised are typically equated to years of cultivation and hosting events. In other words, their audience has been to the show more than a few times. Remember, everything is a process and takes time to build.

Please be sure to engage with the interview. Whether you enjoy listening to it, reading about it, or watching us on YouTube, make sure you review, share, and engage with A Modern Nonprofit Podcast. You can find Tosha and the Charity CFO team on Youtube or our website, thecharitycfo.com!