))
Avoiding Common Mistakes in B2B Marketing Campaigns
Manage episode 437438694 series 3069184
Content provided by Thomas Wittig | WITTIGONIA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thomas Wittig | WITTIGONIA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this webinar, Thomas Wittig discusses effective B2B lead generation campaigns and common mistakes to avoid. He emphasizes the importance of precision targeting at scale and the need for consented data streams. Wittig also highlights the significance of setting up audiences and using the right KPIs. He advises against infrequent reviews and adjustments, stressing the importance of patience and allowing campaigns to reach a performance steady state. He explores the benefits of Microsoft Advertising and profile targeting, and emphasizes the alignment between marketing and sales.
Takeaways
- Precision targeting at scale is crucial for effective B2B lead generation campaigns.
- Consented data streams are essential to comply with advertising platforms and avoid contamination of data.
- Setting up audiences and using the right KPIs are key elements in campaign preparation.
- Regular reviews and adjustments are necessary for campaign optimization.
- Microsoft Advertising offers untapped opportunities for B2B marketing.
- Profile targeting allows for more precise audience segmentation.
- Alignment between marketing and sales is crucial for successful lead generation campaigns.
Chapters
00:00 Introduction: Effective B2B Lead Generation
00:41 Precision Targeting at Scale
01:47 Consented Data Streams
03:17 Audience Setup and KPIs
04:40 Campaign Reviews and Adjustments
08:23 Campaign Ramp Up and Patience
18:15 Profile Targeting in Microsoft Advertising
21:03 Optimizing for Windows Devices
23:24 Implementing Best Practices for Privacy Compliance
23:53 Growth Insights Workshops and Dashboard Optimization
25:16 Conclusion and Call to Action
More on https://wittigonia.net/
#b2b #digitalmarketing
32 episodes
Share
