#31 WILLIAM DEFEBAUGH - creating a new narrative between climate and culture with Atmos Magazine


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Atmos Magazine is beautiful, eloquent and inspires action. The biannual publication delivers a culturally-led luxury fashion feel with the substance of the National Geographic. Atmos was founded by Jake Sargent, who previously managed Monocle’s retail and product collaboration development before taking up the position of joint Creative Director alongside Daniel Corrigan for the premium denim brand Simon Miller. In 2017 Jake founded Magic Hour, an early-stage venture capital fund with a portfolio of brands that spans wellness, social consciousness, environment, food and fashion with the common thread to inspire change and transform consumer behaviour.

Following a reconnection through a mutual friend, Jake and William Defebaugh began to bring Atmos to life. Will’s career in fashion publishing began after moving to New York to intern at Vogue Magazine. After working at GQ Magazine, Will moved to the distinctively cool, culture obsessed, V Magazine, where during 5 years there, rose from assistant to Editor.

Why would you leave a career that appears from the outside the perfect example of a focused and driven fashion professional? Well, after experiencing what Will calls ‘fashion fatigue’ ne hit a turning point around the time of the Trump election and decided to use nir voice as a writer and editor to make a difference in the world. As someone who leads a consciously connected life, and helps others to live in alignment, Will could no longer be part of a system perpetuating consumerism.

Now as Editor-In-Chief of Atmos, Will has created a new narrative between climate and culture to re-connect us with nature and ourselves. Recognising that we have become divorced from the very thing that sustains us - the Earth - Will opens up the channels of communication between an aesthetic that we desire and the insight that we crave.

After recently launching Atmos Magazine Volume 3 entitled Flourish / Collapse we caught up with Will to talk to about; life in the fashion industry, the concept behind the title of Atmos Magazine’s latest publication and the Future Earth Day project.



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