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#13 Great Sound is Everything: Audio Branding with Jodi Krangle
Manage episode 350144901 series 3298593
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In this episode, voice actor and audio branding podcast host Jodi Krangle reveals how powerful sound can be – and how it can cut through the noise to make a deeper connection with your listener.
Jodi shares why audio branding matters and highlights the art and business of voiceover acting – and how being musical helps! We also explore strange facts about sound: did you know that you can influence what you *taste* by what you hear?
Jodi has been voice actor since 2007 and has worked with clients from major brands all over the world, including Dell, BBVA & Kraft. Her podcast, Audio Branding: The hidden gem of marketing, offers advice on making an impact with sound and how sound influences us - both in our buying decisions and our daily lives.
Connect with Jodie:
Episode highlights:
00:02:12 Jodi's early love of music
00:04:43 Voiceover work
00:07:45 An introduction to audio branding
00:09:15 Sounds in everyday life
00:14:19 Sound correlation to taste
00:17:20 Noise pollution and health
00:21:52 Audio trends in movies and TV
00:35:00 Adding sound back to electric cars
00:41:00 Being a solopreneur and podcaster
00:45:00 Social audio, Clubhouse, and audio trends
Production
- Audio production by The Podcast Distillery.co
- Music: Kid Kodi by Skittle and These Times by The Pine Barrens from sessions.blue
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- Rate and review us on Podchaser
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