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EP 45: The Dark Side of Online Summits: What No One Tells You (And What to do Instead)
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Are you curious about the darker side of online summits and how to avoid common pitfalls?
In the ever-evolving landscape of online summits, a dark underbelly has emerged, casting a shadow over what should be a transformative experience for attendees and speakers alike. Join Jennie Wright, a summit maven with over 400 events under her belt, as she fearlessly exposes the unethical practices that have tarnished this industry's reputation.
With a wealth of hard-earned wisdom, Jennie peels back the layers, revealing the insidious tactics employed by some unscrupulous players. From the illicit sharing of attendee lists – including those who have explicitly unsubscribed – to aggressive upselling strategies that prioritize revenue over genuine value, she shines a light on the seedy underbelly that has plagued this realm.
However, this episode is not merely a cautionary tale; it is a rallying cry for ethical summit practices. Jennie passionately advocates for clear and honest marketing, setting realistic expectations, and treating speakers as partners, not mere content providers. Her clarion call emphasizes the importance of fostering authentic relationships and delivering genuine value over transactional interactions.
Here's what we cover in this episode:
- Understand the dark side of online summits and the unethical practices to avoid at all costs.
- Learn the importance of clear and honest marketing, setting realistic expectations, and treating speakers as valued partners.
- Discover ethical monetization strategies that prioritize genuine value over aggressive upselling tactics.
- Gain insights into fostering authentic relationships and delivering a high-quality summit experience that resonates with attendees and speakers alike.
- Explore Jennie's blueprint for success, emphasizing quality, ethical practices, and respectful follow-up to build a sustainable, respected summit brand.
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