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Episode 13: Year-End Lead Nurturing: Setting the Stage for Success in the New Year
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How do you keep your leads warm, engaged and ready for more - event through the holiday season?
With the holiday season right around the corner, this episode focuses on strategies on how to nurture your leads during this busy and promotional time.
We all know how overwhelming it can be for both businesses and customers with the constant flood of deals and offers.
So, how can you stand out and maintain a strong connection with your leads without bombarding their inboxes? That's what we're diving into today.
In this episode, discover:
- The power of personal touch. In an automated world, a genuine and personalized approach goes a long way. Consider sending personalized thank-you emails to your leads, mentioning something specific they've engaged with, and inviting them to share their wins and journey with your brand.
- The importance of value-driven content. While everyone else is focused on promotions, you can provide your leads with insightful content that solves their problems, shares stories, or even gives them a peek behind the scenes of your business. Create an anchor for them to rely on amidst the holiday noise.
- Fostering a two-way conversation with your leads by incorporating interactive elements like polls, surveys, or live Q&A sessions. This not only captivates their attention but also strengthens your relationship on a personal level.
And more.
If you want more tips on boosting engagement and open rates for your email campaigns, be sure to check out episode 7 of the Acquire podcast.
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Connect with Jennie:
Website: https://jenniewright.com
Instagram: https://www.instagram.com/jennielwright/
LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/
YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw
Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
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