AMP 232: Bringing Data and Thought Leadership Together for Massive PR Wins With Amy Littleton From Kemper Lesnik

Actionable Marketing Podcast

Data and thought leadership are two things that work better together, especially in public relations and content marketing.

Today’s guest is Amy Littleton, Executive Vice President of Public Relations and Content at KemperLesnik. Amy talks about how to make thought leadership more accurate and authoritative to land massive PR wins. She knows what it takes to use data-backed insights to tell stories that earn media attention.

Some of the highlights of the show include:

• Thought Leadership: Common reasons it fails and doesn’t produce results
• Good and Bad News: Search for and find information that is right, not wrong
• Authenticity and Credibility: Marketing agenda vs. thoughtful data-driven advisory
• Proof Points: Always better to have examples and information you need to know
• Research Resources: Surveys are simple to complex and everything in between
• Content Length: Consumed on multiple channels, equipment, and platforms
• Curiosity: Gives info to get customers to care, explore new things, drive results
• Inputs In/Out: Fill your brain to produce better ideas and make better decisions

Links:

• Amy Littleton on LinkedIn
• KemperLesnik
• LinkedIn Polls
• SurveyMonkey
• Omnibus Survey
• The Harris Poll
• Ben Sailer on LinkedIn
• CoSchedule

Quotes from Amy Littleton:

“Even the way that we search for news and information in our personal lives, in business, you’re looking for news and information, and you can get that from multiple sources.”

“The first thing you would do is lose trust with your audience if you put out crappy content. You’re not going to get people to want to come back to you for information if the information you put out is really a marketing piece disguised as thought leadership.”

“Data can come from anywhere. I think your own curated data, third-party data, information that you’ve found that is already publicly available, and any combination of that, can help you to inform a thought leadership piece.”

“It’s about credibility. You want your piece to have credibility.”