AMP 245: Developing Editorial Workflows and Content Creation Processes That Make Awesome Content Possible With Justin Zimmerman From Salesmsg

Actionable Marketing Podcast

Great content doesn't happen by accident. It's usually a byproduct of refined processes that help teams work together efficiently and effectively. However, planning editorial workflows and implementing content creation processes can be challenging.

Today’s guest is Justin Zimmerman from Salesmsg. Justin talks about how marketing teams can develop and implement editorial workflows and content creation processes to create better content.

Some of the highlights of the show include:

• Creative Control: Why marketers should create editorial workflows for content
• Four Cs: Collaboration, connection, creative control, and compensation
• Flow State: Focus on the process and the results will show up
• Neurological Map: Goal in world of workflow is to align teams for higher purpose
• State of Enjoyment: You have 3 places you live—work, home, and inside yourself
• Start Right: Avoid potential pitfalls, pain by having workflow process for outcomes
• Lessons Learned: Listen and do something to not repeat the same mistakes
• Continually Improve: You can't have a sense of progress without a process
• Content Team Roles: At minimum—a writer, designer, and project manager
• CoSchedule: Tool that separates chaos from clarity
• Person at the Helm: Make sure work gets done, but it doesn’t mean you do it
• Four Ps: Purpose, people, process, and product
• Context Switch: Too many tools, channels, and notifications lead to distraction
• Complicated vs. Simple: Basic elements of workflow/work management process
• Mistakes Made: Start small, take it slow; workflows are change and require change management

Links:

• Justin Zimmerman on LinkedIn
• Salesmsg
• Maslow’s Hierarchy of Needs
• Scrum
• Don't Make Me Think by Steve Krug
• Jira
• Slack
• The Big Lebowski
• E. Deming
• Ben Sailer on LinkedIn
• CoSchedule

Quotes from Justin Zimmerman:

“Self-reflection and experience really allow me to look at the word process not as a dirty word, but as a way to align teams.”

“Flow state is, I think, the ultimate outcome of teams working together towards a common goal and feeling that sense of higher purpose.”

“I think words matter because they give an indication of the actions that follow them.”

“Workflow is the way that connects where we are today with the progress and results that we want.”