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Content provided by Nathan Ellering and CoSchedule: The Only Way To Organize Your Marketing In One Place.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Ellering and CoSchedule: The Only Way To Organize Your Marketing In One Place. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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AMP184: How Growth Ramp's Jason Quey Doubled a Startup's Revenue in Six Months by Creating Authentic Content
Manage episode 261619875 series 1274777
Content provided by Nathan Ellering and CoSchedule: The Only Way To Organize Your Marketing In One Place.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Ellering and CoSchedule: The Only Way To Organize Your Marketing In One Place. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How can a startup's revenue double in six months? By creating content that's authentic and based on personal experience. Authenticity isn’t just a marketing buzzword.
Today’s guest is Jason Quey from Growth Ramp. He provides guidance on how to infuse authenticity into content marketing because it’s easier said than done.
Some of the highlights of the show include:
- Mission: Assist 1,000 entrepreneurs go from idea to scale to get 1,000 customers
- What is authenticity in marketing? Advertising equals salesmanship times print
- Cite own experience or duplicate others’ research by borrowing credibility
- What is your value proposition? Unique selling proposition?
- Problems and Solutions: Talk to customers to understand outcomes to achieve
- Brand Messaging: Customers talk about the same problem using different words
- Experience: Bring own ideas, values, and language that others easily understand
- Teardown Analysis: Create content authenticate to you that’s valuable to others
- Prioritize content creation for buyer types (most aware, product aware, solution aware, problem aware, and unaware customers)
Links:
167 episodes
Share
Manage episode 261619875 series 1274777
Content provided by Nathan Ellering and CoSchedule: The Only Way To Organize Your Marketing In One Place.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Ellering and CoSchedule: The Only Way To Organize Your Marketing In One Place. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How can a startup's revenue double in six months? By creating content that's authentic and based on personal experience. Authenticity isn’t just a marketing buzzword.
Today’s guest is Jason Quey from Growth Ramp. He provides guidance on how to infuse authenticity into content marketing because it’s easier said than done.
Some of the highlights of the show include:
- Mission: Assist 1,000 entrepreneurs go from idea to scale to get 1,000 customers
- What is authenticity in marketing? Advertising equals salesmanship times print
- Cite own experience or duplicate others’ research by borrowing credibility
- What is your value proposition? Unique selling proposition?
- Problems and Solutions: Talk to customers to understand outcomes to achieve
- Brand Messaging: Customers talk about the same problem using different words
- Experience: Bring own ideas, values, and language that others easily understand
- Teardown Analysis: Create content authenticate to you that’s valuable to others
- Prioritize content creation for buyer types (most aware, product aware, solution aware, problem aware, and unaware customers)
Links:
167 episodes
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Similar to Actionable Marketing Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
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continue reading
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