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Behind the e-commerce surge

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Content provided by Ad Age. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ad Age or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Longtime agency exec Sarah Hofstetter joins to talk about her new role as president of e-commerce analytics firm Profitero, which serves more than 4,000 clients. We discuss the coronavirus-induced e-commerce surge and whether or not it’s sustainable. She also talks about her career journey and why she took this job after previous stints at 360i and Comscore. And, Sarah shares some personal tips on how to stay calm during the pandemic.

  continue reading

159 episodes

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Behind the e-commerce surge

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Manage episode 260852753 series 1602679
Content provided by Ad Age. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ad Age or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Longtime agency exec Sarah Hofstetter joins to talk about her new role as president of e-commerce analytics firm Profitero, which serves more than 4,000 clients. We discuss the coronavirus-induced e-commerce surge and whether or not it’s sustainable. She also talks about her career journey and why she took this job after previous stints at 360i and Comscore. And, Sarah shares some personal tips on how to stay calm during the pandemic.

  continue reading

159 episodes

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