Go offline with the Player FM app!
Marketing a Mexican import
Manage episode 270011122 series 1602679
Oscar Martinez, Senior Brand Director of Tecate, joins the pod to talk about the brand’s marketing overhaul, which includes a move away from boxing and into music. We break down the brew’s “Mexico is in US” campaign that emphasizes the brand’s border-town heritage while seeking to appeal to drinkers who are unapologetically Mexican-American.
159 episodes
Manage episode 270011122 series 1602679
Oscar Martinez, Senior Brand Director of Tecate, joins the pod to talk about the brand’s marketing overhaul, which includes a move away from boxing and into music. We break down the brew’s “Mexico is in US” campaign that emphasizes the brand’s border-town heritage while seeking to appeal to drinkers who are unapologetically Mexican-American.
159 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.