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Nicolas Bidon, CEO, Xaxis
Manage episode 230225181 series 1602679
Content provided by Ad Age. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ad Age or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When Nicolas Bidon talks about his business, he talks about becoming an “outcome” media company. As part of WPP and GroupM, Xaxis is a billion-dollar business — arguably the world's largest global programmatic media and technology platform — boasting some 3000 clients across 47 markets. The evolution to an outcome-based focus, Bidon says, represents a shift away from fairly crude metrics like CPMs to more real, specific business goals—with an assist from emerging tech like artificial intelligence. We get into all of that, plus some weedy topics like arbitrage, transparency and FBI investigations.
159 episodes
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Manage episode 230225181 series 1602679
Content provided by Ad Age. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ad Age or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When Nicolas Bidon talks about his business, he talks about becoming an “outcome” media company. As part of WPP and GroupM, Xaxis is a billion-dollar business — arguably the world's largest global programmatic media and technology platform — boasting some 3000 clients across 47 markets. The evolution to an outcome-based focus, Bidon says, represents a shift away from fairly crude metrics like CPMs to more real, specific business goals—with an assist from emerging tech like artificial intelligence. We get into all of that, plus some weedy topics like arbitrage, transparency and FBI investigations.
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Similar to Ad Age Ad Lib
A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell, Juliet Bennett Rylah, Mark Dent, Ben Berkley, Sara Friedman, Matthew Brown, and Rob Litterst from The Hustle.
…
continue reading
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continue reading
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Find distressed properties for pennies on the dollar and turn them for huge profits!
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continue reading
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