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I'm a Toys-R-Us Kid: Why We Remember Ads
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Manage episode 205682819 series 2170528
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From jingles, to the ads you saw as a kid on your family’s TV, to the mattress ads you hear on your favorite podcast—ads can be deeply memorable. There is no clear formula to ensure that ads stick with you, but a combination of several elements can make 30-second spots memorable for years. Our guest is Manuel Garcia-Garcia, a leader at global firm Ipsos who studies the brain and advertising.
6 episodes
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