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Starbucks and Latte-Drinking Liberals: The Connection Between Brand and Purpose
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Whether you’re looking for a car or a bag of potato chips, the brands behind the thing you buy have a specific set of values associated with them. For instance, when you think of Starbucks, do you think liberal or conservative? Polarizing or inclusive? The co-founder of ad agency Enso talks about the metrics his company developed to understand perceived purpose and value.
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