The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Golden Age of Audio (+ Sugar Monsters)
Manage episode 205521862 series 2301014
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week ADLANDIA hangs with audio veteran + Panoply's Chief Content Officer (aka our version of the #podfather), Andy Bowers. He chatted with Laura + Alexa about the rise of podcasting, experimenting with subscription models (insert kid's pod network: Pinna) and his thoughts on how tech unlocks the key to audio scale (but didn't think it would take this long!). He also divulges why he wishes the word podcast could be killed and shares a delightful version of his kid-friendly podcast character, Sugar Monster, in this week's #KillBuyDIY. Plus Laura and Alexa jam about the difference between branded content and content (what's the big friggen difference?!) along with heightened accountability around investing in a brand's promise.
ADLANDIA Ask of the Episode: Tweet us about your first podcast experience including the show to @adlandiapodcast + tag a friend you introduced to podcasting! Also, don't forget to leave us a review of your thoughts on the show on your pod app of choice (this one that you're listening in right now!). Thanks #ADLANDIA! - L+ A
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
69 episodes
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Manage episode 205521862 series 2301014
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week ADLANDIA hangs with audio veteran + Panoply's Chief Content Officer (aka our version of the #podfather), Andy Bowers. He chatted with Laura + Alexa about the rise of podcasting, experimenting with subscription models (insert kid's pod network: Pinna) and his thoughts on how tech unlocks the key to audio scale (but didn't think it would take this long!). He also divulges why he wishes the word podcast could be killed and shares a delightful version of his kid-friendly podcast character, Sugar Monster, in this week's #KillBuyDIY. Plus Laura and Alexa jam about the difference between branded content and content (what's the big friggen difference?!) along with heightened accountability around investing in a brand's promise.
ADLANDIA Ask of the Episode: Tweet us about your first podcast experience including the show to @adlandiapodcast + tag a friend you introduced to podcasting! Also, don't forget to leave us a review of your thoughts on the show on your pod app of choice (this one that you're listening in right now!). Thanks #ADLANDIA! - L+ A
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
69 episodes
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Similar to ADLANDIA
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
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…
continue reading
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continue reading
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