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Mobile Collapsed the Marketing Funnel, now what?

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Manage episode 205521860 series 2301014
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Alexa and Laura are joined by another #girlboss who is changing the face of retail and eCommerce, Rachel Tipograph, Founder & CEO of MikMak. Rachel downloads on why she is betting her career on commerce through social video, why click attribution makes no sense, what CMOs should give a f$@! about right now (and fire their creative agencies) and how content should connect to the bottom line. Hear why she's focused on the “other side”, predictions for the 2017 holiday season (d2c brands, bundle up) and her special #KillBuyDIY.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

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69 episodes

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Mobile Collapsed the Marketing Funnel, now what?

ADLANDIA

101 subscribers

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Manage episode 205521860 series 2301014
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Alexa and Laura are joined by another #girlboss who is changing the face of retail and eCommerce, Rachel Tipograph, Founder & CEO of MikMak. Rachel downloads on why she is betting her career on commerce through social video, why click attribution makes no sense, what CMOs should give a f$@! about right now (and fire their creative agencies) and how content should connect to the bottom line. Hear why she's focused on the “other side”, predictions for the 2017 holiday season (d2c brands, bundle up) and her special #KillBuyDIY.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

  continue reading

69 episodes

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