The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Sara Fischer, AXIOS media reporter, calls in from DC
Manage episode 205521855 series 2301014
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sara Fischer, AXIOS media reporter, calls in from DC to share her experience in translating prior ad sales skills into creating the hottest media trends eNL in the industry. Sara talks about how to cut through the noise by focusing on 5 key things, talking to everyone and just going with your gut. Plus she goes there on Facebook's changes being a positive for quality content, the need to focus on owning IP and changing metrics for success (buh bye reach!) and why VCs don't typically invest in media companies. Plus #KillBuyDIY spoiler: she hopes the industry dynamic between marketers/reporters will change - stop pitching, start partnering. Subscribe to her Tuesday eNL and drop thoughts to sara@axios.com.
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69 episodes
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Manage episode 205521855 series 2301014
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sara Fischer, AXIOS media reporter, calls in from DC to share her experience in translating prior ad sales skills into creating the hottest media trends eNL in the industry. Sara talks about how to cut through the noise by focusing on 5 key things, talking to everyone and just going with your gut. Plus she goes there on Facebook's changes being a positive for quality content, the need to focus on owning IP and changing metrics for success (buh bye reach!) and why VCs don't typically invest in media companies. Plus #KillBuyDIY spoiler: she hopes the industry dynamic between marketers/reporters will change - stop pitching, start partnering. Subscribe to her Tuesday eNL and drop thoughts to sara@axios.com.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
69 episodes
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Similar to ADLANDIA
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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continue reading
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continue reading
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