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Storytelling in the digital age
Manage episode 184770758 series 1453511
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Content is an essential part of modern marketing, as customers are increasingly looking to educate and inform themselves before approaching brands. In this increasingly customer-driven era, storytelling has become an integral part of connecting with customers. ADMA had the pleasure of hosting Dan Murphy's head of marketing, Yolanda Uys at the 2016 Global Forum. Listen to our interview with Yolanda to discover the power of storytelling in content marketing. ADMA's 2017 in on 24 & 25 August. Visit https://www.adma.com.au/events/2017/global-forum for more info.
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