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Ep 02 - Electrolux India’s Vinay Dixit on the way to a customer’s heart
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Across Asia Pacific, cultural differences like these pose a serious challenge to brands attempting to promote a consistent message to their consumers. For Vinay Dixit, the Head of Electrolux India, effective localisation requires a deep understanding of an audience’s unique relationship to food. Join your hosts Siva Ganeshanandan and Janie Lim on this tasty episode of The Experience Makers.
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