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Snapchat - The Defining App of 2023?

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Manage episode 376826038 series 3446643
Content provided by AdClass. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdClass or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Out of nowhere, Snapchat announced itself as the fastest-growing social media platform of 2023 so far, outperforming the likes of TikTok, Instagram and, yes, Threads. Did we secretly time-travel back to 2013? And what does it mean for advertising?

In other news, Elon Musk keeps stepping on rakes he places in front of himself by announcing the end of the block feature on X/Twitter, Meta weighs up a subscription system for ad-free experiences on their apps, Peacock embraces the power of email to increase subscriber engagement, the NFL returns to Amazon Prime on Thursday nights, and La-Z Boy dip there seated and reclined toes into the AI pool.

If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode!
Check out our free Facebook group and learn more about how to turn ads into profit.

If you have a moment, please rate and share!

  continue reading

21 episodes

Artwork
iconShare
 
Manage episode 376826038 series 3446643
Content provided by AdClass. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdClass or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Out of nowhere, Snapchat announced itself as the fastest-growing social media platform of 2023 so far, outperforming the likes of TikTok, Instagram and, yes, Threads. Did we secretly time-travel back to 2013? And what does it mean for advertising?

In other news, Elon Musk keeps stepping on rakes he places in front of himself by announcing the end of the block feature on X/Twitter, Meta weighs up a subscription system for ad-free experiences on their apps, Peacock embraces the power of email to increase subscriber engagement, the NFL returns to Amazon Prime on Thursday nights, and La-Z Boy dip there seated and reclined toes into the AI pool.

If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode!
Check out our free Facebook group and learn more about how to turn ads into profit.

If you have a moment, please rate and share!

  continue reading

21 episodes

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