HOW TO: Make Cool Sh!t

Adventures in Branding

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Borzou Azabdaftari is a design genius. He’s transformed his family’s business from an ‘80’s printing place into the modern marketing agency - The Falcon Lab, It’s a creative and digital print agency with the motto of “Make cool sh!t”.

This week, we dive into his recent lab move, how the “Make cool sh!t” tagline grew on him, and how his spouse uses crazy competition to drive ambition. We also get to hear about the new location, how he updated his family business, learned how to run a business from scratch , and what he would tell his 18-year-old self. Also, why he got married over Thanksgiving weekend.

Because of his recent office move, we even get the inside scoop from Borzou as he passes on some straightforward advice about construction projects, contracts, and leases. He learned a lot over the course of moving The Falcon Lab to its new home near Tyson’s Corner, fortunately for you..

At the end of the episode, we even get to listen in on his philosophy on how to live - AND figuring out how to find what you love. Because the secret is there are no secrets.

90 episodes

#Society #Brand #Brandedconfidence #Businessbranding #Personalbranding #Sisarina #Melanie Spring