On Falling In Love & In Business

Adventures in Branding

Jennifer kills it on her FIRST TIME on a podcast.

Jennifer Vallina is a master of saying “sure” and jumping right in. She accidentally started a successful business, One Sock On Photography, from scratch in a brand new industry for her - in the most political city in America. It’s a photography studio that has been featured in the Hirshhorn Museum (her kickass cards were in the gift shop!) and grew from Jennifer’s passion for finding the beautiful essence of everything - especially the overlooked. Her business tagline is “Capturing the beauty of the world overlooked” and Jennifer does that through her lens.

This week, we hear how Jennifer’s life has been changed over and over again by just saying “Sure.” From her drive for accessible art to finding the arts scene in a city known for politicians. We also get to hear about how she found the love of her life at a bonfire on a cold night - right after she had given up on dating FOREVER. Jennifer gives some solid advice about humor in relationships and some rad fruit puns (This is a big deal, says the woman who is awful at being punny.)

We also get the inside scoop about the reason for her brand’s name (hint: it has to do with dressing for the East Coast winter.) Jennifer also shares about losing the job she loved most, her ongoing love of dance, and slowly building a business from nothing. Listen to hear her wisdom on trying to not give away all your secrets (another thing I’m terrible at doing.)

At the end, Jennifer speaks to knowing her brand down to the shade of green and how her business is built on being the photographer who won’t automatically airbrush the bumps and bruises of life.