16 | Building a Great Brand

Adventures in Businessing: Entrepreneurship, Small Business, and a Healthy Dose of Humor

Infinity War spoilers! Turn back if you haven’t seen the movie yet. I have some bad news. It would seem that our normal show notes writer was in the half of the galaxy who turned to dust. Yup. Thanos done un-made ‘em. As the search for a new writer gets under way, let me catch you up on this week’s podcast. Major talking points:

• Building a brand starts with product
• GoDaddy as a case-study of bad brand management
• Actually interacting with your customers can help you learn what they need and want
• Being a part of your customer’s culture can be as important as what you are selling

Recommendations:

• Jeremy recommends payroll solution gusto.com
• James recommends the bacon bowl, especially if you want to eat a lot of cheese and other meat.
• Rob suggests a really interesting game called blackbox.
• Kevin suggests taking advantage of telemedicine, the ability to interact with a doctor via video chat.