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EP #11: Do business with people you know, like, and trust
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In a day and age, it's tough to find a niche where you have few competitors. Paver Protectors has been in business since 2011 and over the years, I've seen at least 20 new competitors enter the Southwest Florida market where we live. So how do I set my company apart from so many competitors?
In the book Go-Giver, which is written by Bob Burg and John David Mann, there's a quote that says ..."all things being equal, people will do business with and refer business to those people they know, like, and trust." In fact, Bob has been using that quote as his golden rule of business.
In this episode, I'm gonna give you some examples of how we set ourselves apart using Bob's principle and how you can too. To learn more about us, visit PaverProtectors.com.
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