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Todd Saunders, CEO and Co-Founder of AdHawk on Managing Direct Response Advertising
Manage episode 190297605 series 1323504
Content provided by Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Todd Saunders, CEO and Co-Founder of AdHawk on Managing Direct Response Advertising
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Manage episode 190297605 series 1323504
Content provided by Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Todd Saunders is the CEO at AdHawk, a digital advertising software that aggregates and optimizes digital ad data to take the complexity out of digital advertising. AdHawk is a graduate of Techstars Boulder in 2015. Before taking the startup plunge, Todd worked on the AdWords team at Google, where he helped high growth startups and small businesses with their digital advertising strategies. He is an expert at optimizing advertising accounts and improving ROI. Todd is also a contributor at Search Engine Land. The topics discussed in this episode include why you should hire a specialist to execute on your digital marketing, the additional, secondary benefits of direct response, and a discussion how voice search will affect the future of AdWords.
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continue reading
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Similar to Advertising Influencers: Conversations with Marketing Thought Leaders
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
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continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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