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Decoding Audience Attention and Emotional Engagement on IPL with Yan Liu and Shikher Chaudhary
Manage episode 315343509 series 2463960
On this episode of Advertising is Dead, Varun Duggirala is joined by Yan Liu (CEO and Co-Founder of TVision) and Shikher Chaudhary (Director, Neurons Inc Asia). The three discuss sports and the kind of emotional engagement that sports-based programming has with the audience watching from home.
The conversation goes through various aspects of how viewers consume content and takes a closer look at the phenomenon that IPL is and why is it so unique. They also discuss the 'Halo Effect' around IPL and the kind of impact it has on viewers and advertisers.
You can follow Yan Liu on Twitter at https://twitter.com/tvisioninsights?lang=en and you can follow Shikher Chaudhary on LinkedIn at https://in.linkedin.com/in/shikher-chaudhary-80603ba2?trk=author_mini-profile_title
Talk to Varun Duggirala on Twitter and Instagram: @varunduggi
You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios
See omnystudio.com/listener for privacy information.
196 episodes
Manage episode 315343509 series 2463960
On this episode of Advertising is Dead, Varun Duggirala is joined by Yan Liu (CEO and Co-Founder of TVision) and Shikher Chaudhary (Director, Neurons Inc Asia). The three discuss sports and the kind of emotional engagement that sports-based programming has with the audience watching from home.
The conversation goes through various aspects of how viewers consume content and takes a closer look at the phenomenon that IPL is and why is it so unique. They also discuss the 'Halo Effect' around IPL and the kind of impact it has on viewers and advertisers.
You can follow Yan Liu on Twitter at https://twitter.com/tvisioninsights?lang=en and you can follow Shikher Chaudhary on LinkedIn at https://in.linkedin.com/in/shikher-chaudhary-80603ba2?trk=author_mini-profile_title
Talk to Varun Duggirala on Twitter and Instagram: @varunduggi
You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios
See omnystudio.com/listener for privacy information.
196 episodes
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